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The eVisitor system records tourism figures on par with last year, with a slight increase on the continent. Continental tourism shows a slight upturn, with Istria still leading the coast. Croatia's tourism sector concluded the first six months with 7.6 million arrivals and 29.5 million overnight stays, thus fully maintaining the momentum from...

The Croatian National Tourist Board has launched a sequel to the campaign „CROATIA – I hear it's beautiful”, in which a sports and acting legend, through a witty dialogue, reveal the Zadar Sea Organ. Luka Modrić and John Malkovich, in the new promotional asset for Croatian tourism, have particularly attracted public attention with this collaboration. The fusion of Hollywood...

The domestic tourism sector has begun the search for the best projects, destinations, and employees that have made their mark this year. The deadline for submitting applications is the beginning of September. Return of Croatian Tourism Days to Istria Croatian tourism professionals are re-gathering for the Croatian Tourism Days, which will be held on 19 and 20 November...

A new promotional campaign is focusing on price-sensitive guests in July and August, highlighting affordable and free activities away from the main tourist hotspots. The tourism market this season clearly shows changes in consumer behaviour – travel decisions are increasingly made at the last minute, and budget plays a...

The Croatian National Tourist Board and the Tourist Board of Zadar County presented their domestic offerings at the MICE Cruise business meeting in Antwerp. They are aiming to attract corporate events with high added value. For years, business tourism in Croatia has been seeking a breakthrough beyond the traditional frameworks of Zagreb, Dubrovnik, and Opatija. The strategy for expanding the MICE offering...

TUI Belgium has brought influential journalists to the Split-Dalmatia and Dubrovnik-Neretva counties. This move opens up space for strengthening premium tourism and stable bookings from the Benelux market. Focus on authenticity and high spending The Belgian market has been known for years for travellers who seek more than just sun and sea….

Kristjan Staničić will lead the Croatian Tourist Board for the next four years, it was decided at the last meeting of the Croatian Tourist Board's Tourism Council. This officially concludes the tender process, and Staničić, who has headed the national tourism organisation since the summer of 2017, has been unanimously entrusted with a new mandate...

Vlada i Hrvatska turistička zajednica nastavljaju sa strategijom decentralizacije turističkog prometa kroz izravna ulaganja u infrastrukturu i promociju manje razvijenih područja. Jučerašnja dodjela ugovora u Zagrebu označila je početak novog investicijskog ciklusa za hrvatski kontinent i obalno zaleđe. Ministarstvo turizma i sporta, u suradnji s Hrvatskom...

The Croatian National Tourist Board (HTZ) in Rijeka held the 22nd "Golden Pen" awards ceremony, recognising foreign journalists and content creators whose publications over the past year have shaped the perception of Croatia in the global market. This year's gathering of the international media elite was hosted by the Hilton Rijeka Costabella hotel...

Croatia confirmed its status as one of the most sought-after European destinations in 2025. According to data from the eVisitor system, over 21.8 million arrivals and 110.1 million overnight stays were recorded, surpassing the results from 2024. Growth is moderate but stable – arrivals are up by 2 percent,...

The Croatian National Tourist Board, in cooperation with the Ministry of Tourism and Sport, this year launched the „Your Host / Local Host“ label in order to recognise family accommodation that offers guests the most valuable thing Croatia has: warmth of hospitality, connection to local life, and an experience that surpasses the traditional concept...

The most important annual event for the Croatian tourism industry – Croatian Tourism Days 2025 – will be held from 19th to 21st November in Dubrovnik. This is an event that brings together representatives of agencies, hoteliers, tour operators, destination management organisations, digital platforms and other stakeholders in the tourism sector. Dubrovnik in the spotlight This year's...