Croatian tourism in the black, with July being the best in the last two years
In the first seven months, Croatia achieved 12.4 million arrivals and 59.1 million overnight stays. The July result confirms stable demand, but also the increasing importance of price, last-minute bookings and flexible offers.
Croatian tourism he entered the middle of the season with a slight increase in physical traffic. According to eVisitor data, from the beginning of the year to the end of July, the number of arrivals increased by 1 percent, as did the number of overnight stays compared to the same period in 2025. Along the Adriatic, 56.1 million overnight stays were achieved, while the continent and Zagreb together exceeded three million.
July brings 29.6 million tourist nights
July stands out in particular, during which 4.7 million arrivals and 29.6 million nights were recorded. Arrivals increased by 2.5 per cent and overnight stays by 1 per cent, which is the best July result in the last two years.
Among the leading markets are once again Germany, Slovenia, and the domestic market, alongside strong turnover from Poland, the Czech Republic, Austria, and Hungary. In terms of the number of overnight stays from January to July, Germany remains by far the largest market with 10.3 million, ahead of Croatia with 7.6 million and Slovenia with 6.7 million overnight stays.
Istria and Dalmatia carry the highest volume
Regionally, the highest turnover continues to be generated by coastal destinations. In seven months, Istria achieved 16.7 million overnight stays, Split-Dalmatia County 11.1 million, and Kvarner 9.7 million. Among the most visited destinations during July were Rovinj, Vir, Poreč, Medulin and Dubrovnik.
Price and last-minute deals are increasingly influencing demand
For the tourism industry, the signal of changing guest behaviour is perhaps more important than growth in volume itself. The Croatian National Tourist Board notes an increased role for last-minute bookings and a more pronounced search for good value for money. This means that flexible management of prices and availability remains crucial for the rest of August and the post-season.
At the same time, the value of fiscalised receipts in July rose by 18 percent, while the number of receipts increased by 8 percent. Although nominal revenue growth should also be viewed through the impact of prices, the data shows that tourist spending is growing faster than the number of overnight stays itself.
The next test will be Ferragosto, followed by the post-season. In doing so, the CNTB is particularly counting on the continuation of demand from Poland and the United Kingdom.
