Days of Croatian Tourism 2025 in Dubrovnik: Experts, inspiration, and sustainable tourism all in one place
The most important annual meeting of the Croatian tourism industry – Days of Croatian Tourism 2025 will take place from 19-21 November in Dubrovnik. It is an event that brings together representatives of agencies, hoteliers, tour operators, destination management organisations, digital platforms and other stakeholders in the tourism sector.
Dubrovnik in the spotlight
This year's host, Dubrovnik, is a symbol of transformation towards sustainable and smart tourism. In recent years, the city has become an example of successful management of tourist flows and preservation of cultural heritage through initiatives such as the „Respect the City“ programme. This is precisely why the choice of Dubrovnik as the venue for the Croatian Tourism Days carries strong symbolism – it reminds us of the importance of balancing growth with the preservation of the destination's identity.
DMK Forum – event commencement
On the first day, 19 November, will be held DMK Forum organised by Association of Croatian Travel Agencies (UHPA). This expert meeting is intended for agencies, destination managers, MICE and B2B professionals. The programme includes discussions on new trends in destination management, digital marketing and the development of sustainable products, with examples of good practice from Croatia and abroad. The forum will be held at the Hotel Valamar Collection President Dubrovnik and will open a three-day series of events.
Key themes and programme
Over three days, participants can expect a series of panels, lectures, workshops, and presentations on the topic of sustainability, digital transformation, and innovation in tourism. Experts from various fields will discuss the trends shaping the future of travel – from artificial intelligence and personalisation to new destination management models.
A special place in the programme is taken by the annual tourism awards ceremony, which will be held on Friday, 20th November, with live television coverage. It is an evening that traditionally brings together industry leaders, but also provides an opportunity for networking and recognition of the best projects and individuals in tourism.
The meeting place for the entire industry
More than expected A thousand participants from all over Croatia and abroad. Alongside the formal programme, the Days of Croatian Tourism also offer numerous opportunities for networking, study tours and the exchange of experiences. It will be a blend of business meetings, education and inspiration – in the setting of one of the most beautiful Mediterranean cities.
The Croatian Tourism Days 2025 in Dubrovnik will bring current themes, expert discussions, and an opportunity to connect the entire tourism community.. The start with the DMK Forum on November 19th indicates that this edition will be dedicated to exactly what Croatian tourism needs most – cooperation, innovation, and sustainable development.
At the end of November, Dubrovnik will become the centre of Croatian tourism – a place where new projects are planned, ideas are exchanged and partnerships are forged for the 2026 season.
