Sunny Cars exceeded a million bookings and achieved a record year
German car rental provider Sunny Cars, which is widely used in agencies in the region through various distribution systems, has achieved historic success: in the 2024/25 financial year (from 1 November 2024 to 31 October 2025), the company surpassed for the first time million bookings, more precisely 1.032 million, and total turnover of around 450 million euros.
Record results confirm that Demand and supply have rebalanced after turbulent years, and growth was recorded in all major markets—including Germany, Austria, Switzerland, Belgium, France, Italy, Luxembourg and the Netherlands.
Stable prices and growth in popular destinations
The most bookings were made in January, March and September 2025, while the average The rental price was 437 euros, a slight increase compared to €431 from the previous year. Thanks to the sufficient availability of vehicles, prices remained stable, allowing passengers safe holiday planning.
The most sought-after car rental destinations were Greece, Italy, Portugal, Spain and the USA, and entering the expanded Top 10 Germany, France, United Kingdom, Canada and South Africa. The largest growth among the leaders is recorded by Italy and Canada (+15%), while Mexico (+55%), Australia, Morocco, North Macedonia and Oman recorded the fastest growth on a smaller scale.
Investment in technology and people
In the past year, Sunny Cars has additionally invested in employee education, digitalisation, and processes based on artificial intelligence, with the aim of further improving user experience and efficiency. There have also been changes in the management structure – after 11 years, [Name] has stepped down from management Detlef Hoffmann, and responsibilities were taken Kai Sannwald and Thorsten Lehmann.
The key role of travel agencies
Although online channels are growing, Classic travel agencies and tour operators still account for 35% of all bookings., confirming the importance of personal advice in the vehicle rental segment.
For the current financial year 2025/26. Sunny Cars plans maintain a high level of reservations and further improve the service. The initial indicators are already above last year's, and partners from the rental sector confirm stable vehicle availability.
