
Successful „Visit Japan: Tourism Promotion Reception“ held in Zagreb
To strengthen tourism and cultural ties between Japan and the Republic of Croatia, a promotional reception titled „Visit Japan: Tourism Promotion Reception“ was held on Wednesday, 1st July 2026. The residence of the Japanese Ambassador hosted an exclusive gathering of tourism professionals with the aim of redefining how domestic travellers experience this Far Eastern destination. The focus of the meeting was to move away from the so-called “Golden Route” and unlock the potential of less-explored regions offering an authentic cultural and gastronomic experience.
Welcoming speech by the Ambassador of Japan
The programme was officially opened His Excellency Mr. WADA Mitsuhiro, the Ambassador of Japan to the Republic of Croatia. In his cordial address, Ambassador Wada highlighted the traditionally good and friendly relations between the two countries and emphasised that the interest of Croatian citizens in visiting Japan is continuously growing. He also pointed out that, in addition to modern metropolises, Japan offers a rich history, unspoiled nature, and unique gastronomy. All of this fascinates visitors from all over the world.

Japan Tourism Presentation & Kuoni Tumlare
The central part of the official programme was dedicated to a detailed to a tourist presentation of Japan, which was led by Mirela Sucic Cevra from the agency Kuoni Tumlare, a renowned global leader in destination management.
Networking and Japanese buffet
After the official part and exchange of information, the get-together continued in a relaxed atmosphere with networking and a suitable buffet. Guests had the opportunity to enjoy authentic Japanese specialities, which served as a perfect culinary teaser for planning a trip to Japan.
