17th October Online accommodation bookings in the EU are experiencing strong growth
In the second quarter of 2025, passengers achieved 245.9 million overnight stays in short-term accommodation in the European Union, booked via platforms such as Airbnb, Booking, and Expedia. Eurostat data confirms the continuation of strong growth in online bookings, making 2025 already look like an exceptionally successful year for European tourism.
Easter spurred record numbers in April
The biggest jump was recorded in April 2025., when the number of overnight stays was 34.31% higher but a year earlier, mainly thanks to the Easter holidays which this year fell in April. Growth continued in May (+5.31%) and June (+18.11%) compared with 2024.
The Canary Islands remain the leading winter destination for 2025.
In the first quarter of 2025, Canary Islands they retained their position as the most sought-after region for short-term rentals in the EU, with 8.8 million overnight stays. Next. Rhône-Alpes in France (8.1 million) and Andalusia In Spain (7.7 million).
Among 20 most popular regions in Europe, even There are ten of them in Spain, pet in France, three in Italy, two in Austria and Portugal, one for each Hungary, Poland and Greece.
Digital channels are becoming key to accommodation distribution
The rise in bookings via digital platforms once again confirms the change in traveller behaviour and the importance of online distribution in tourism. Short-term accommodation, particularly via collaborative platforms, is becoming an increasingly significant segment of the European market, continuing the trend of digitalisation and diversification of the tourism offering.
Data source: Eurostat, November 2025.
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