GBTA survey reveals how important business travel is for company growth
A new study by the Global Business Travel Association (GBTA) reveals a strong link between investment in business travel and the growth of sales for British companies.
According to research, British companies could realise additional revenues worth £319.1 billion through 14 key sectors, if they increased investment in business travel by just 10 %.
Travel unlocks revenue
GBTA states that Every pound invested in business travel brings in £13.80 to net operating profit — return on investment (ROI) of up to 13.8 times. The average additional investment required to achieve such results is only £94 per employee.
“This research confirms that business travel is a powerful tool for growth. Even modest investments can yield significant returns,” says Suzanne Neufang, CEO of GBTA.
A key tool in uncertain times
In a time when companies are facing inflation, competition, and unpredictable markets, business travel is becoming even more important for maintaining and expanding business relationships, concludes Neufang:
“Companies are currently under-investing in travel that is crucial to their competitiveness. This is a missed opportunity.”
Long-term data confirm the trend
This British analysis is based on 24 years of industry data and follows on from a similar study conducted in the US. GBTA calls on companies to recognise business travel as an investment – not an expense.
📄 The full report is available on the official website. gbta.org
📌 Source: GBTA,
