Digital Marketing in the Age of AI: Education in Zagreb
Customer acquisition costs have been rising faster than ever in recent years. While the average cost was 9 $ in 2013, it now reaches almost 30 $. This means that every new conversion represents a more significant investment, and traditional SEO and advertising tactics no longer deliver the same return.
At the same time, artificial intelligence is changing the rules of the game. AI assistants like ChatGPT and Google AI are becoming the main guides for users through the sea of information. If they don't recognise you and make suggestions, it's as if you don't exist.
AI brings opportunity and challenge
Companies already using AI in marketing are seeing acquisition costs fall by as much as 30–40 per cent thanks to more precise targeting and hyper-personalised content. But the question is: how do you position yourself so that AI recognises you as the answer?
Education in Zagreb – solutions for the new reality
The answer to that question will be provided by education. “Branding in the Age of AI – How to Show Up in Response to ChatGPT and Google AI Overviews”, which is held 29th September 2025 at Hotel Antunović in Zagreb.
Through Barbara Slade Jagodić's lecture, participants will learn:
- How to adapt SEO strategies for a world dominated by AI assistants,
- What does it mean to be an “AI-friendly” brand.,
- How to optimise your online presence so that new search algorithms recognise you,
- Which tactics bring visibility and savings in the era of expensive digital advertising?.
The era of classic SEO and expensive ads is passing — we are entering an era in which brands must fight to become AI answer. This is precisely why this education offers knowledge that will be crucial for success tomorrow.
More information at link
