Turkish Airlines expands branded fare model through agent channel
Model of branded fares via GDS, which is Turkish Airlines until now applied exclusively to domestic flights within Turkey, is becoming the standard for the entire global network. The airline is initiating a gradual transition. This transition will encompass all world regions. The entire process of implementing the new fare system will take place in phases. The final completion of the transition is planned for the end of May next year.
Dynamics of introduction and key deadlines for agencies
The first wave of changes comes into effect on 22nd July 2026. Branded fares will then be introduced on routes between Europe and the Far East and Asia. For agents in the market, this brings an urgent operational task. All bookings made up to 21st July must also be issued (ticketed) by that day at the latest. This applies regardless of whether the system can automatically generate a later deadline. The urgent ticketing rule applies to all segments and fare types. Furthermore, corporate, marine, student, and IT fares are also included in the rule.
Gradual transition by world regions
Following the initial phase, Turkish Airlines continues with the introduction of the new model according to the defined schedule. In August, the change will cover flights between America and the Far East. Then, in September and November, routes to Africa will be next. Later dates are also extremely important for European partners. Flights between Europe and the Middle East will transition to the new system in November. Routes within Europe itself and those between Europe and America will be transformed at the beginning of 2027.
New packages in economy and business class also bring strictly defined rules for changes and refunds. Furthermore, in the event of a no-show, additional penalties will be incurred on top of the basic fine.
For more information, be sure to contact your Turkish Airlines representative.
