CWT's reporting platform becomes primary in Amex too
After completing the acquisition of the company last autumn CWT, Amex GBT has made the decision to retain and expand CWT's advanced reporting platform. This move addresses one of the key issues of merging the two tech giants. Namely, the question is how to consolidate vast amounts of transaction data without clients losing in-depth insight into their expenses.
Focus on data stability
Data management in the corporate segment is often the biggest stumbling block in large acquisitions. Decision-makers in travel management companies (TMCs) and large agencies They are aware that migrating from one analytics system to another can create a multi-month vacuum in consumption tracking. By deciding to make CWT's proven reporting system an integrated part of its wider offering, Amex GBT aims to ensure continuity. It also wishes to reduce the operational pressure on clients.
Financial reports from the beginning of the year show that the integration brings high operating costs. However, the long-term plan foresees savings of over $150 million. The consolidation of analytics should accelerate these synergies. At the same time, this would enable agencies and corporations to have a unique insight into cost optimisation and compliance with internal travel regulations.
Technological trend of mergers
In parallel with the consolidation of reporting, the focus is shifting to the implementation of solutions based on artificial intelligence. The aim is to connect the collected historical data with new platforms like the solution Complete, koje Amex GBT razvija s kompanijom SAP Concur. Za profesionalce iz industrije to znači da analitika više neće biti samo pasivni pregled prošlih troškova. Naime, ona će biti baza za automatizaciju i prediktivno upravljanje programima putovanja.
