Kristijan Matijašević: The number of overnight stays is a very old-fashioned and conservative way of measuring.
Tourism Marketing Masterclass: Key training for tourism professionals before the season
Following the successful Marketing Masterclass in June 2023, the Split-based PRo-creative agency Vrh komunikacije is organising a new, specialised training for tourism professionals – Tourism Marketing Masterclass. This one-day educational programme will be held on 21st February at the Ambasador Hotel in Split, and it will be led by Kristijan Matijašević and Andrea Krkač, ...former marketing directors of Coca-Cola with extensive management experience in 26 markets in Central and Eastern Europe.
Who is this training intended for?
How is it in the interview for Dalmatian Portal one of the speakers clarified, Kristijan Matijašević, The Tourism Marketing Masterclass is ideal for all professionals who do not perceive tourism as an unpredictable process, but as an industry in which it is possible to systematically build a competitive advantage.
- “This dynamic and interactive training is designed for those who know their business has greater growth potential, but are unsure how to achieve it in the best possible way. Tourism Masterclass is for the more ambitious, who want to be proactive participants in creating different and better tourism products. We invite everyone – hoteliers, restaurant owners, travel agencies, rent-a-car companies, and tourism board professionals – to join us and enhance their knowledge and skills,” emphasised Matijašević.
Key training objectives and outcomes
The masterclass will provide participants with practical knowledge and tools to help them become more successful without necessarily requiring significant investment. The main objectives of the training are: ✔ Developing strategic thinking – how to better recognise business opportunities in tourism. ✔ Reducing seasonality – more effective sales and marketing models. ✔ Revenue per guest increase – optimisation of products and services. ✔ Positive provocation – an innovative approach to tourism marketing.
- “Often the best business opportunities are literally in front of us, but we don't see them because we think within established frameworks. Through this training, we want to encourage participants to break existing thought patterns and discover new possibilities,” added Matijašević.
Interactive approach and practical exercises
Tourism Marketing Masterclass is not a classic lecture, but an intensive and dynamic training with an emphasis on the practical application of acquired knowledge. Participants will through constructive discussions, individual and group tasks, and practical exercises gain tools I can immediately implement in my business.
If you are a tourism professional and want to improve your marketing approach before the start of a new season, The Tourism Marketing Masterclass is an opportunity not to be missed!
