IBTM: Opportunities, Partnerships and Trends Through Participation in the Hosted Buyer Programme
International Fair IBTM World, held in Barcelona in mid-November, once again brought together leading representatives of the global MICE industry and confirmed its position as one of the most significant events in the business travel, congress, and events sector. Over three days, destination offices, hotels, DMC agencies, convention centres, technological platforms, and numerous other service providers exhibited, while the educational programme covered current trends and market movements.
Participation in Hosted Buyer programme It enabled pre-arranged business meetings with relevant exhibitors, ensuring high efficiency in business networking. Through a structured meeting schedule, diverse collaboration opportunities, innovative solutions, and new concepts tailored to the needs of today's event and congress market were presented. The programme also included access to special networking events, destination presentations, and logistical support, which contributed to professional and productive participation.
This year, a special emphasis was placed on technological innovations, sustainability, and digital tools that increasingly shape the way events are planned and realised. Numerous exhibitors presented new solutions aimed at increasing efficiency, personalising participant experiences, and enhancing the overall quality of event experiences.
The importance of the IBTM World fair for Croatia
For Croatia, participation in IBTM World holds multifaceted value. In recent years, Croatia has increasingly positioned itself as an attractive MICE destination thanks to its quality hotel offerings, modern congress facilities, good transport links, and rich tourist infrastructure. The fair provides Croatian representatives – whether exhibitors or buyers – with direct access to global partners, increased visibility in the international market, and the strengthening of collaborations with key industry stakeholders.
At the same time, presence at the fair aids in promoting Croatia as a destination that offers professional MICE services and high-quality experiences, which is particularly important in the context of further growth in congress and business tourism. Participation in the Hosted Buyer programme additionally contributes to gathering insights on global trends and market needs, enabling Croatian companies and institutions to improve strategic planning and strengthen market positioning.
IBTM World has once again confirmed its position as a key platform for developing business contacts, exchanging knowledge, and strengthening international cooperation in MICE Industry. Participation in the Hosted Buyer programme contributed to the creation of new business opportunities, strengthening of professional relationships, and promotion of destinations and services, including Croatia's MICE offer, which is experiencing growing interest in the international market.
