HomeToGo completes rapid migration of Interhome brand: new B2C web, stronger marketing and enhanced B2B strategy
HomeToGo In just two months since taking over Interhome, they have successfully launched a new B2C website for this well-known European holiday home rental brand. This has seen Interhome fully migrate to HomeToGo's technological platform – without any downtime, whilst preserving all user accounts and booking history.
The project encompassed 18 localised domains and more 65,000 destination pages, which shows the scale of digital transformation that HomeToGo has implemented in record time.
Faster web, greater visibility and optimised marketing
In addition to the technical migration, HomeToGo has also taken over Interhome's marketing operations. Their teams are now applying advanced tools for Performance marketing, analytics and data science, with the aim of increasing traffic, expanding reach, and improving conversions.
Patrick Andrae, co-founder and CEO of HomeToGo, stressed that the migration was completed „from start to finish in around two months“, enabling Interhome to Take advantage of powerful HomeToGo technology as soon as possible, including synergies, better efficiency and a stronger position for the upcoming season.
An important step forward for guests and hosts
For users, the new web brings faster loading, more intuitive searching and simpler booking.
For landlords, Interhome now offers wider reach, better visibility, and new digital opportunities.
Interhome CEO, Jörg Herrmann, states that this is „a major technological leap for the brand,“ which will bring tangible benefits to both guests and property owners.
Strengthening the HomeToGo_PRO segment
Interhome's migration is a key step in the 18-month carve-out plan that HomeToGo introduced following the acquisition. This further strengthens and expands HomeToGo_PRO, B2B segment. This group includes software solutions and tech-enabled services for the global holiday home industry.
For tourism professionals, this means one thing: HomeToGo is clearly building a strong, technology-based network of products and platforms, thereby raising the standards in digital accommodation distribution and increasing competitiveness in the European and global vacation rental segment.
