Croatia Country Partner of the Alpe-Adria Fair in Ljubljana
Slovenia remains one of Croatia's key tourism markets.
Croatia's tourism offering is currently the focus of attention in Ljubljana. At the 36th edition of the fair Alpe Adria, taking place from 4 to 7 February, Croatia is presenting itself in the role Partner countries, which further emphasised the importance of the Slovenian market for domestic tourism.
Croatian Pavilion, organised by the Croatian National Tourist Board, is one of the most visited places at the fair, and the performance is also accompanied by strong institutional support. The Croatian delegation is led by the Minister of Tourism and Sports Tonči Glavina I am the director of the Croatian National Tourist Board. Kristjan Staničić, with representatives from numerous tourist boards and partners.
Slovenia – second most important emitting market
Slovenia is, immediately after Germany, one of the most important markets for Croatian tourism. Last year, 1.8 million arrivals and over 11 million overnight stays, which is a 2.1 per cent increase compared with the previous year. The trend of strengthening arrivals outside the main summer season is particularly important.
Minister Glavina highlighted that Croatia has been strongly developing its pre- and post-season offerings in recent years, with numerous new projects financed by EU funds, and emphasised the good price-quality ratio. He cited high-quality campsites and family accommodation with the label as particular advantages. Local Host the ever-richer offer of continental Croatia.
Focus on year-round and sustainable tourism
Director Staničić emphasised that Croatia and Slovenia share similar values – sustainability, quality, and authentic experiences – and that the fair is not just promoting individual destinations, but The diversity of Croatia's offerings throughout the year. The good cooperation between the Croatian National Tourist Board and [Organisation Name] was also particularly highlighted. Slovenian Tourist Organisation, including joint performances in distant markets.
Director of the STO Maja Oil confirmed the importance of cooperation between the two countries and recalled that Croatian guests in Slovenia last year achieved almost 780 thousand overnight stays, with growth of 11%, making Croatia one of the most important foreign markets for Slovenian tourism.
Rich programme and strong visibility
The Croatian stand presents 22 lighters, including tourist boards, national parks, nature parks, hoteliers and agencies. The programme includes presentations of cultural and historical heritage, eno-gastronomic offers, wine and traditional dessert tastings, and musical performances, which further attract visitors' attention.
Croatia – the most popular foreign destination for Slovenians
Trends clearly show that Slovenians achieve more tourist overnight stays than in their own country. The most popular regions are Istria, Kvarner and Zadar County, while destinations such as Umag, Mali Lošinj, Novalja, Novigrad and Medulin stand out in terms of the number of overnight stays.
Performance for Alpe Adria Fair is another confirmation of Croatia's strong position in the Slovenian market – not just as a summer all-year-round and diverse tourist destinations.
