Car hire prices are stabilising – except in the UK
After several challenging years marked by the pandemic, vehicle shortages, and sharp price increases, the global car rental market is finally showing signs of stabilisation. However, according to the report Ground Monitor 2025–2026 which was published by American Express Global Business Travel (Amex GBT), the situation is not consistent – Great Britain and Belgium are still recording a significant increase in prices.
Great Britain and Belgium: above-average growth
While most countries are forecast to see moderate or no price increases, the United Kingdom is expected to see a jump from 5% to 7%, and Belgium between 4% and 6%. This increase is primarily attributed to local factors – for example, companies in the UK are increasingly using vehicle delivery and collection services, which increases operational costs and drives up hire prices.
Moderate movements in North America and Europe
In the United States, prices are expected to rise by between 1.51% and 1.91%, while Canada is seeing a slightly larger increase – from 2.51% to 3.1%. In the Netherlands and the Nordic countries, prices remain stable or increase by up to 2.1%.
“After years of disruption, we are now finally seeing stabilisation of car rental prices in many parts of the world,” stated Sara Andell, director of strategy at Amex GBT Consulting.
“However, local conditions continue to play a big role, and rapid geopolitical and economic changes can quickly reverse trends.”
Recommendations for successful rental cost management
The report also highlights concrete advice for corporations wishing to better manage their vehicle leasing programmes:
- Partnerships with key car rental companies – Better cooperation allows for better availability, lower prices, and an easier transition to electric vehicles.
- Lease and fleet management alignment – Merging internal departments (finance, HR, procurement) can increase efficiency and control.
- Vehicle delivery re-evaluation – Due to a lack of staff, collaboration with companies that offer customer pick-up instead of car delivery is recommended.
- Integration of ride-share services – Including Uber, Bolt and similar options can increase passenger satisfaction, particularly among younger employees.
- Preparation for autonomous vehicles – Although not yet widespread, AVs will influence travel policies and insurance in the future.
Although the global car rental market is on its way to stabilisation, local specificities continue to strongly shape price movements. For business users, it is crucial to have a flexible and well-managed strategy in order to react promptly to changes and ensure long-term value.
📎 The full Ground Monitor 2025–2026 report is available at Here
