{"id":9728,"date":"2026-06-23T21:16:31","date_gmt":"2026-06-23T19:16:31","guid":{"rendered":"https:\/\/tragento.com\/?p=9728"},"modified":"2026-06-23T21:16:31","modified_gmt":"2026-06-23T19:16:31","slug":"amadeus-introduces-ai-in-accommodation-distribution-with-new-tools","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\/","title":{"rendered":"Amadeus introduces AI into accommodation distribution with new tools"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The technology giant is expanding its hotel portfolio with solutions that connect hotel systems to artificial intelligence and accelerate the daily operations of hotel teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The way travellers search for and book accommodation is undergoing a quiet but fundamental change. Classic search engines, OTA platforms and direct hotel websites are no longer the only starting points for searches. An increasing number of users are entrusting their travel planning to AI assistants. These assistants handle complex requests regarding location, price and specific hotel services. This presents a completely new challenge for the hotel industry. The question is, how can hotels remain visible and competitive on channels not managed by traditional distribution systems?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amadeus responds to this challenge<a href=\"https:\/\/amadeus.com\/en\/newsroom\/press-releases\/amadeus-unveils-major-expansion-ai-strategy-across-hospitality-sector\"> by launching two new tools <\/a>based on artificial intelligence. The main focus is on an AI commerce solution that enables hotels to market their rooms directly within conversational AI interfaces. The key challenge here remains real-time data synchronization. For an AI assistant to successfully recommend and sell a room, it must handle accurate pricing, availability, taxes, and cancellation policies. Amadeus therefore connects these new channels to existing central systems. This avoids pricing errors that could erode guest trust.<\/p>\n\n\n\n<h2 id=\"h-otvoreni-standardi-za-autonomne-rezervacije\" class=\"wp-block-heading\">Open standards for autonomous reservations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most interesting aspects of this technological transition is <a href=\"https:\/\/tragento.com\/en\/category\/traveltech\/\" type=\"category\" id=\"6\">Amadeus's collaboration with Google<\/a> and other partners on the development of the Universal Commerce Protocol (UCP) for accommodation. This is an open standard for so-called agentive commerce (English:. <em>Agentic commerce<\/em>With this concept, AI systems are not just for making recommendations, but gain the ability to execute transactions independently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For hoteliers and sales managers, this brings standardisation to an otherwise fragmented space. A common protocol should ensure that cancellation terms, loyalty benefits, and payment processes are clearly defined and accurate. This would apply regardless of which AI assistant is handling communication with the end customer.<\/p>\n\n\n\n<h2 id=\"h-pametniji-radni-procesi-unutar-hotela\" class=\"wp-block-heading\">Smarter hotel workflows<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Besides guest-facing solutions, technological changes are also entering the interiors<a href=\"https:\/\/tragento.com\/en\/category\/hospitality\/\" type=\"category\" id=\"570\"> hotel offices<\/a>. The new Amadeus Max assistant integrates directly into the daily operations of hotel employees. Instead of manually searching for and combining data from different software, teams can now use natural language to obtain business insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first version of this system, named Amadeus Max for Advisor, works with Amadeus's well-known business intelligence tools such as Demand360 and RevenueStrategy360. The system helps in tracking market demand and agency trends. Furthermore, there are plans to expand into advertising, sales, and event organisation segments. This should dramatically speed up the processing of group inquiries and the creation of offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This move, which follows Amadeus' earlier acquisition of the American startup SkyLink, clearly shows the direction in which the travel tech industry is heading. Artificial intelligence is ceasing to be just a marketing term and is becoming infrastructure. This links visibility on new channels with operational efficiency in the background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Tehnolo\u0161ki div \u0161iri svoj hotelski portfelj rje\u0161enjima koja povezuju hotelske sustave s umjetnom inteligencijom te ubrzavaju svakodnevne operacije hotelskih timova. Na\u010din na koji putnici tra\u017ee i rezerviraju smje\u0161taj prolazi kroz tihu, ali korjenitu promjenu. Klasi\u010dne tra\u017eilice, OTA platforme i izravne web stranice hotela vi\u0161e nisu&#8230;<\/p>","protected":false},"author":2,"featured_media":7076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,89],"tags":[68,98,91,72],"class_list":["post-9728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traveltech","category-vijesti","tag-ai","tag-amadeus","tag-hotels","tag-traveltech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amadeus uvodi AI u distribuciju smje\u0161taja s novim alatima - Tragento<\/title>\n<meta name=\"description\" content=\"Amadeus uvodi AI u distribuciju smje\u0161taja s novim alatima koji povezuju hotele i AI sustave za bolje operacije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tragento.com\/en\/amadeus-introduces-ai-in-accommodation-distribution-with-new-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amadeus uvodi AI u distribuciju smje\u0161taja s novim alatima\" \/>\n<meta property=\"og:description\" content=\"Amadeus uvodi AI u distribuciju smje\u0161taja s novim alatima koji povezuju hotele i AI sustave za bolje operacije.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tragento.com\/en\/amadeus-introduces-ai-in-accommodation-distribution-with-new-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Tragento\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T19:16:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tragento.com\/wp-content\/uploads\/2025\/11\/amadeus.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stipan.spaija\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stipan.spaija\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tragento.com\\\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\\\/\"},\"author\":{\"name\":\"stipan.spaija\",\"@id\":\"https:\\\/\\\/tragento.com\\\/#\\\/schema\\\/person\\\/976de7381c0ffe1f2d445d330d7ce3ae\"},\"headline\":\"Amadeus uvodi AI u distribuciju smje\u0161taja s novim alatima\",\"datePublished\":\"2026-06-23T19:16:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\\\/\"},\"wordCount\":487,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/amadeus.jpeg\",\"keywords\":[\"AI\",\"amadeus\",\"hotels\",\"Traveltech\"],\"articleSection\":[\"TravelTech\",\"Vijesti\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tragento.com\\\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tragento.com\\\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\\\/\",\"url\":\"https:\\\/\\\/tragento.com\\\/amadeus-uvodi-ai-u-distribuciju-smjestaja-s-novim-alatima\\\/\",\"name\":\"Amadeus uvodi AI u distribuciju smje\u0161taja s novim alatima - 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