{"id":9270,"date":"2026-05-04T10:01:19","date_gmt":"2026-05-04T08:01:19","guid":{"rendered":"https:\/\/tragento.com\/?p=9270"},"modified":"2026-05-04T10:01:19","modified_gmt":"2026-05-04T08:01:19","slug":"you-enter-the-dubrovnik-heritage-how-to-connect-local-artisans-with-global-travellers","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\/","title":{"rendered":"TUI invests in Dubrovnik's heritage: How to connect local artisans with global travellers"},"content":{"rendered":"

The new phase of the \u201eTUI Colourful Cultures Croatia\u201d programme shows how tourism giants can concretely respond to the challenge of overtourism and simultaneously create added value for the local community and travellers.<\/p>\n\n\n\n

Dubrovnik, along with all the advantages that come with the status of one of the world's most popular destinations, is facing pressure that threatens the survival of indigenous crafts and traditions. In that context, TUI Care Foundation is launching the second phase of its project aimed at providing financial and expert support to local craftsmen.<\/a>. Instead of simply observing the local community as a backdrop, this initiative seeks to integrate indigenous skills into the tourist offering and international sales channels.<\/p>\n\n\n\n

From tradition to a business model<\/h2>\n\n\n\n

The project is focused on economic independence and sustainability, encompassing 215 women artists and craftswomen over the next three years. The focus is not only on preserving crafts such as pottery, weaving, embroidery, and soap making, but also on education in business, digital marketing, and small business management.<\/p>\n\n\n\n

This approach allows for the creation of new, authentic experiences for guests who are increasingly seeking a deeper connection with the destinations they visit. Through collaboration with hoteliers and agencies, the plan is to create 75 new cultural and gastronomic experiences. Alongside pop-up events at accommodation facilities and workshops, the aim is to reduce seasonality and encourage year-round tourism activity.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Integration into the aerospace industry and global visibility<\/h2>\n\n\n\n

One of the most interesting new developments at this stage of the project is direct collaboration with the airline TUI Airline. Local creatives from Konavle had the opportunity to design elements that will be used on long-haul flights in Boeing 787 aircraft.<\/p>\n\n\n\n

With this move, TUI is not only promoting the destination but also an authentic story that accompanies the traveller even before they arrive at Dubrovnik<\/a>. The CEO of the TUI Care Foundation, Alexander Panczuk, highlighted that the initiative combines the preservation of cultural heritage with sustainable income, while from TUI Airways <\/a>emphasise that such projects enrich the in-flight user experience.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Nova faza programa \u201eTUI Colourful Cultures Croatia\u201d pokazuje kako turisti\u010dki divovi mogu konkretno odgovoriti na izazov prekomjernog turizma i istovremeno stvoriti dodanu vrijednost za lokalnu zajednicu i putnike. Dubrovnik se, uz sve prednosti koje donosi status jedne od najpopularnijih svjetskih destinacija, suo\u010dava s pritiskom koji…<\/p>","protected":false},"author":2,"featured_media":9271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,106,143,89],"tags":[179,217,117,108],"class_list":["post-9270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmc","category-touroperatori","category-turistickaindustrija","category-vijesti","tag-destinacije","tag-hrvatska","tag-touroperatori","tag-tui"],"yoast_head":"\nTUI ula\u017ee u dubrova\u010dku ba\u0161tinu: Podr\u0161ka obrtnicima - Tragento<\/title>\n<meta name=\"description\" content=\"Pro\u010ditajte o TUI-ovom naporu u o\u010duvanju dubrova\u010dke ba\u0161tine i povezivanju obrtnika s putnicima \u0161irom svijeta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tragento.com\/en\/you-enter-the-dubrovnik-heritage-how-to-connect-local-artisans-with-global-travellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TUI ula\u017ee u dubrova\u010dku ba\u0161tinu: Kako povezati lokalne obrtnike s globalnim putnicima\" \/>\n<meta property=\"og:description\" content=\"Pro\u010ditajte o TUI-ovom naporu u o\u010duvanju dubrova\u010dke ba\u0161tine i povezivanju obrtnika s putnicima \u0161irom svijeta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tragento.com\/en\/you-enter-the-dubrovnik-heritage-how-to-connect-local-artisans-with-global-travellers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tragento\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T08:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/05\/TUI-Colourful-Cultures-Croatia-stand-at-Arts-Crafts-Fair-in-Lazareti-scaled-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"stipan.spaija\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stipan.spaija\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tragento.com\\\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\\\/\"},\"author\":{\"name\":\"stipan.spaija\",\"@id\":\"https:\\\/\\\/tragento.com\\\/#\\\/schema\\\/person\\\/976de7381c0ffe1f2d445d330d7ce3ae\"},\"headline\":\"TUI ula\u017ee u dubrova\u010dku ba\u0161tinu: Kako povezati lokalne obrtnike s globalnim putnicima\",\"datePublished\":\"2026-05-04T08:01:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\\\/\"},\"wordCount\":326,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/TUI-Colourful-Cultures-Croatia-stand-at-Arts-Crafts-Fair-in-Lazareti-scaled-1.webp\",\"keywords\":[\"destinacije\",\"Hrvatska\",\"Touroperatori\",\"tui\"],\"articleSection\":[\"DMC\",\"Touroperatori\",\"Turisti\u010dka industrija\",\"Vijesti\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tragento.com\\\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tragento.com\\\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\\\/\",\"url\":\"https:\\\/\\\/tragento.com\\\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\\\/\",\"name\":\"TUI ula\u017ee u dubrova\u010dku ba\u0161tinu: Podr\u0161ka obrtnicima - 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