{"id":9263,"date":"2026-05-02T12:36:50","date_gmt":"2026-05-02T10:36:50","guid":{"rendered":"https:\/\/tragento.com\/?p=9263"},"modified":"2026-05-02T12:36:50","modified_gmt":"2026-05-02T10:36:50","slug":"accor-and-uber-how-hoteliers-are-trying-to-retain-guests-outside-of-the-travel-season","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/accor-i-uber-kako-hotelijeri-pokusavaju-zadrzati-gosta-i-izvan-sezone-putovanja\/","title":{"rendered":"Accor and Uber: How hoteliers are trying to retain guests outside of the travel season"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-stratesko-povezivanje-programa-vjernosti-i-svakodnevnih-usluga\">Strategic linking of loyalty programmes and everyday services<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The tourism sector has long been looking for a way to remain relevant during periods when guests are not travelling. The Accor Group has taken a concrete step towards addressing this challenge by announcing a collaboration with the Uber platform. By combining<a href=\"https:\/\/tragento.com\/en\/accor-lansirao-all-accor-globalni-pretplatnicki-program-koji-mijenja-pravila-igre-u-hotelijerstvu\/\" type=\"post\" id=\"6045\"> ALL \u2013 Accor Live Limitless programme and Uber services,<\/a> Users will be able to collect points and earn benefits through daily activities like ordering food and rides. This is gradually transforming the traditional hotel ecosystem into a platform that follows the user in their home and on their travels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-globalno-sirenje-i-prvi-val-u-europi\">Global Expansion and the First Wave in Europe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation of this partnership will commence in the second half of 2026, with a clear focus on several key markets. European countries such as <a href=\"https:\/\/tragento.com\/en\/category\/destinations\/\" type=\"category\" id=\"1\">France, Germany and Poland<\/a> They will first implement an integration with the Uber Eats delivery service. On the other hand, the focus on the Middle East region \u2013 specifically the United Arab Emirates, Saudi Arabia, Qatar, and Morocco \u2013 will be directed towards transport services. Although financial details and precise point-earning rates have not yet been fully defined, the strategic direction is clear: to create a higher frequency of customer contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-siri-kontekst-distribucije-i-tehnoloskih-rjesenja\">Broader context of distribution and technological solutions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This move shows how the boundaries between <a href=\"https:\/\/tragento.com\/en\/category\/traveltech\/\" type=\"category\" id=\"6\">Travel tech industry<\/a> and everyday services (so-called. <em>super-apps<\/em>) are increasingly being erased. While <a href=\"https:\/\/tragento.com\/en\/amadeus-i-accor-udruzuju-snage-nova-era-prodaje-premium-hotela-i-dogadanja\/\" type=\"post\" id=\"5296\">Accor expands its offering<\/a> Beyond accommodation itself, Uber is simultaneously strengthening its presence in the tourism sector. The integration of hotel offerings from Expedia Group's portfolio within the Uber app confirms that tech giants are not afraid of entering traditional segments of the hospitality industry. For hotels and agencies, this means a need to adapt and re-examine current loyalty reward models, as consumers today expect flexibility and cross-sector benefits in all areas of spending.<\/p>","protected":false},"excerpt":{"rendered":"<p>Strategically linking loyalty programs and daily services The tourism sector has long been looking for a way to remain relevant in times when guests are not traveling. The Accor Group has taken a concrete step towards addressing this challenge by announcing a partnership with the Uber platform. By combining the ALL \u2013 Accor Live Limitless program and the\u2026<\/p>","protected":false},"author":2,"featured_media":8069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[125],"tags":[91,383,72,77],"class_list":["post-9263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-resorts","tag-hotels","tag-programi-vjernosti","tag-traveltech","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Accor i Uber: Novi pristupi u turisti\u010dkoj industriji - Tragento<\/title>\n<meta name=\"description\" content=\"Otkrijte prednosti suradnje Accora i Ubera za 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