{"id":8641,"date":"2026-03-21T18:54:21","date_gmt":"2026-03-21T17:54:21","guid":{"rendered":"https:\/\/tragento.com\/?p=8641"},"modified":"2026-03-21T18:54:21","modified_gmt":"2026-03-21T17:54:21","slug":"meetex-2026-confirmed-interest-in-croatia-as-a-top-mice-destination","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/meetex-2026-potvrdio-interes-za-hrvatsku-kao-vrhunsku-mice-destinaciju\/","title":{"rendered":"MEETEX 2026 confirms interest in Croatia as a top MICE destination"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zagreb hosted from March 17th to 19th<a href=\"https:\/\/tragento.com\/en\/category\/tourism-industry-2\/mice-companies\/\"> another edition of MEETEX, <\/a>a specialised B2B event dedicated to the business events, congress and incentive travel industry. Over three days, Croatian exhibitors connected with international event organisers through a series of pre-arranged meetings and informal networking activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year's edition once again confirmed the important role of MEETEX in the international promotion of Croatia as a competitive MICE destination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-snazan-interes-medunarodnih-kupaca\">Strong international buyer interest<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The event was attended by numerous \u201chosted buyers\u201d \u2013 organisers of corporate events, conferences, and incentive travel. Among them were representatives of international organisations such as the International Water Association (IWA Events) and the British Silver Marketing Association.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participants arrived from Europe, the United Kingdom, as well as North and South America, Asia, and Australia, which further confirms the global reach and relevance of this event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMEETEX has opened up a completely new perspective on Croatia for me, especially outside the most famous destinations like Dubrovnik,\u201c stated Steve Huxham, Director of the Silver Marketing Association, highlighting his interest in continental regions such as Zagorje and Me\u0111imurje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zagreb-ucvrscuje-poziciju-poslovnog-sredista\">Zagreb strengthens its position as a business centre<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Minister of Tourism and Sport, Ton\u010di Glavina, emphasised that MEETEX plays a key role in positioning Croatia on the global map of business tourism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He stressed that the business and congress travel segment in particular represents an important driver of year-round tourism, with higher added value and a strong impact on the quality of the overall tourist offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zagreb is increasingly profiling itself as a centre for international business events, thanks to its infrastructure, accessibility, and developing offerings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fokus-na-human-to-human-pristup\">Focus on a human-to-human approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This year, MEETEX director Adem Braco Sulji\u0107 particularly emphasised the importance of the human dimension in business meetings. \u201eAlthough we are a B2B event, in reality, we are first and foremost H2H \u2013 human to human. Business relationships start between people,\u201c Sulji\u0107 stated. This message was further strengthened by the collaboration with the Red Nose Clowns \u2013 Doctors of Laughter association, highlighting the importance of social responsibility within the events industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iskustvo-sudionika-u-sredistu-paznje\">Participant experience in the spotlight<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key moments of the programme was the lecture by Dr. Rob Davidson, one of the most renowned experts in the congress industry. He emphasised how the participant experience begins with the very first contact with the event \u2013 through the website and communication with the organiser \u2013 and continues even after the event concludes through the long-lasting impression left behind. This approach increasingly defines the success of events in the modern MICE industry.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">In conclusion, MEETEX continues to build its <a href=\"https:\/\/meetex.eu\/\">the role of one of the most important platforms for connecting domestic supply with the global MICE market<\/a> \u2013 with a clear focus on quality, experience and long-term value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>From March 17th to 19th, Zagreb hosted another edition of MEETEX, a specialized B2B event dedicated to the business event industry, congresses and incentive travel. Over three days, Croatian exhibitors connected with international event organizers through a series of pre-arranged meetings and informal networking activities....<\/p>","protected":false},"author":2,"featured_media":8642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[85,101,143,89],"tags":[128,217,506,159,77],"class_list":["post-8641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogadanja","category-mice-kompanije","category-turistickaindustrija","category-vijesti","tag-dogadaji","tag-hrvatska","tag-meetex","tag-mice","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEETEX 2026 potvrdio interes za Hrvatsku s naglaskom na MICE - 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