{"id":8030,"date":"2026-01-26T09:22:03","date_gmt":"2026-01-26T08:22:03","guid":{"rendered":"https:\/\/tragento.com\/?p=8030"},"modified":"2026-01-26T09:22:03","modified_gmt":"2026-01-26T08:22:03","slug":"expedia-taap-reveals-key-travel-trends-for-2026","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/expedia-taap-otkriva-kljucne-turisticke-trendove-za-2026-godinu\/","title":{"rendered":"Expedia TAAP reveals key travel trends for 2026"},"content":{"rendered":"<p class=\"is-style-info wp-block-paragraph\"><em>Demand for travel remains strong, but travellers are becoming more demanding, informed, and aware of what they want.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on the data from <strong>Expedia TAAP Partner Programme<\/strong> and <a href=\"https:\/\/www.expedia.com\/unpack26\">latest report <strong>Unpack \u201926<\/strong>, <strong>Robin Lawther<\/strong>,<\/a> The Vice President of Expedia TAAP for Business Development highlighted the trends that will have the greatest impact on the work of travel agencies in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The message is clear: travellers are still travelling, but with clearer expectations, a greater focus on experience, flexibility, and the meaning of travel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gradovi-i-dogadanja-i-dalje-nose-potraznju\">Cities and events continue to drive demand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Large cities remain the backbone of traveller interest. <strong>Paris<\/strong> was the most searched destination on Expedia TAAP in 2025 with <strong>2.8 million accommodation searches<\/strong>, or <strong>3.8 million<\/strong> including the wider region. Following <strong>New York, London, Tokyo and Rome<\/strong>, each with more than 2 million searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is particularly notable <strong>Orlando<\/strong>, which recorded a search increase of <strong>55 %<\/strong> compared to October 2024. The reason is major sporting and entertainment events and theme parks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 For agencies, this means an opportunity to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better linking of journeys with events<\/li>\n\n\n\n<li>early sale of flexible appointments<\/li>\n\n\n\n<li>Targeted offers for concerts and sporting events<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smjestaj-vise-karaktera-vise-izbora\">Accommodation: more characters, more choice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Report <strong>Unpack \u201926<\/strong> shows a clear shift in accommodation preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In focus are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cHotels with a story\u201d<\/strong> \u2013 historic buildings converted into authentic hotels<\/li>\n\n\n\n<li><strong>Hotel hopping<\/strong> \u2013 staying in multiple different hotels during one trip<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The search method is also interesting. Filters are used in around <strong>25 % of all examinations<\/strong>, a category <strong>\u201cAmenities\u201d<\/strong> records the fastest growth and is used in almost <strong>55 % cases<\/strong>. Passengers are increasingly choosing based on amenities, not just price or star rating.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-set-jetting-postaje-ozbiljan-biznis\">Set-jetting is becoming a serious business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Travel inspired by films and TV series is no longer a niche trend. <strong>Set-jetting<\/strong> You 2026. enters the mainstream.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Globally, <strong>53 % passengers<\/strong> he says that their interest in this type of travel has increased<\/li>\n\n\n\n<li>For <strong>Gen Z and Millennials<\/strong> taj udio raste na \u010dak <strong>81 %<\/strong><\/li>\n\n\n\n<li>In the US alone, the market potential is estimated at <strong>around 8 billion USD<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most sought-after locations include <strong>Tuscany, Yorkshire, Los Angeles<\/strong> and <strong>Dalmatian coast<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eTravellers aren't just looking for a location, they're looking for a story, context, and recommendations,\u201c Lawther points out.<br>For advisors, this means more storytelling and an emotional approach to sales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">According to Expedia TAAP, <a href=\"https:\/\/tragento.com\/en\/category\/agencies\/\">successful agencies will be those that combine <strong>personal approach<\/strong> s <strong>data-driven tools<\/strong><\/a>, recognise event-related demand and create added value through smart combinations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For tourism professionals, the message is simple: technology is a tool, but experience and knowledge remain the key to differentiation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Travel demand remains strong, but travelers are becoming more demanding, informed, and aware of what they want. Based on data from the Expedia TAAP partner program and the latest Unpack \u201926 report, Robin Lawther, Vice President of Business Development at Expedia TAAP, highlighted trends that will have the biggest\u2026<\/p>","protected":false},"author":2,"featured_media":7588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[102,163,81,143,89],"tags":[69,253,77],"class_list":["post-8030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencije","category-aktivnosti","category-osvrti","category-turistickaindustrija","category-vijesti","tag-analize","tag-expedia","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expedia TAAP otkriva klju\u010dne turisti\u010dke trendove za 2026. godinu - Tragento<\/title>\n<meta name=\"description\" content=\"Otkrijte klju\u010dne turisti\u010dke trendove za 2026. godinu s Expedia TAAP. 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