{"id":7499,"date":"2025-12-12T10:10:43","date_gmt":"2025-12-12T08:10:43","guid":{"rendered":"https:\/\/tragento.com\/?p=7499"},"modified":"2025-12-12T10:10:43","modified_gmt":"2025-12-12T08:10:43","slug":"the-travel-industry-continues-to-accelerate-its-growth-expedia-announces-the-acquisition-of-tiqets","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/experiences-industrija-i-dalje-ubrzava-rast-expedia-najavljuje-akviziciju-tiqetsa\/","title":{"rendered":"The experiences industry continues to accelerate growth! Expedia announces acquisition of Tiqets"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.expedia.com\">Expedia Group<\/a> It announced the acquisition of Tiqets, a well-known Amsterdam-based platform for museums, attractions, and cultural experiences. The transaction, the price of which has not been disclosed, further strengthens Expedia's B2B ecosystem and paves the way for a more complete travel offering \u2013 from flights and hotels to premium tickets for the world's greatest attractions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiqets, which has been collaborating with leading global museums and attractions for ten years, is bringing products like \u201cskip-the-line\u201d tickets for the Eiffel Tower or priority entry to the Louvre into its portfolio. All content will be integrated into Expedia's APIs, making it easier for partners \u2013 from OTAs to airlines \u2013 to add experiences to their offerings without their own development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEO of Tiqets, Laurens Leurink, stated that the brand will remain separate, while the merger with Expedia will enable expansion through a global network of partners. The acquisition is expected to be completed in the first quarter of 2026, following the necessary regulatory approvals in the Netherlands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experiences are one of the strongest drivers of bookings in the leisure segment, and the growth of this market is accelerating with the entry of major global players. Expedia has been offering a broad B2B portfolio for years, but without a deep offering of attractions. Tiqets addresses this gap with real-time availability, integrations with cultural institutions, and the ability to sell additional services such as guides or flexible tickets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is further proof that the market is moving towards <strong>\u201cto my \u201dfull-trip\" platform<\/strong>. Trip.com Group recently announced a partnership with Irish company Coras, adding events and performance programmes to its global offering \u2013 a segment that strongly influences destination choice.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">The acquisition of Tiqets shows that the battle for dominance in the experiences segment is accelerating \u2013 and those who first manage to combine flights, hotels, and attractions into one simple booking will have a key advantage.<\/p>","protected":false},"excerpt":{"rendered":"<p>Expedia Group has announced the acquisition of Tiqets, a well-known Amsterdam-based platform for museums, attractions, and cultural experiences. The transaction, the price of which has not been disclosed, further strengthens Expedia's B2B ecosystem and paves the way for a more complete travel offering \u2013 from flights and hotels to premium tickets for the world's greatest attractions. Tiqets, which\u2026<\/p>","protected":false},"author":2,"featured_media":7384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[163,82,89],"tags":[343,253,185,117,72,77],"class_list":["post-7499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktivnosti","category-traveltech","category-vijesti","tag-aktivnosti","tag-expedia","tag-partnerstva","tag-touroperatori","tag-traveltech","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Iskustva industrija i dalje ubrzava rast! 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