{"id":7158,"date":"2025-11-19T08:14:00","date_gmt":"2025-11-19T06:14:00","guid":{"rendered":"https:\/\/tragento.com\/?p=7158"},"modified":"2025-11-19T08:14:00","modified_gmt":"2025-11-19T06:14:00","slug":"hometogo-has-completed-the-rapid-migration-of-the-interhome-brand-a-new-b2c-web-stronger-marketing-and-a-more-robust-b2b-strategy","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/hometogo-dovrsio-brzu-migraciju-interhome-brenda-novi-b2c-web-jaci-marketing-i-snaznija-b2b-strategija\/","title":{"rendered":"HomeToGo completes rapid migration of Interhome brand: new B2C web, stronger marketing and enhanced B2B strategy"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.hometogo.com\">HomeToGo<\/a> In just two months since taking over Interhome, they have successfully launched a new B2C website for this well-known European holiday home rental brand. This has seen Interhome fully migrate to HomeToGo's technological platform \u2013 without any downtime, whilst preserving all user accounts and booking history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project encompassed <strong>18 localised domains<\/strong> and more <strong>65,000 destination pages<\/strong>, which shows the scale of digital transformation that HomeToGo has implemented in record time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brzi-web-veca-vidljivost-i-optimiziran-marketing\">Faster web, greater visibility and optimised marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the technical migration, HomeToGo has also taken over Interhome's marketing operations. Their teams are now applying advanced tools for <strong>Performance marketing, analytics and data science<\/strong>, with the aim of increasing traffic, expanding reach, and improving conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patrick Andrae, co-founder and CEO of HomeToGo, stressed that the migration was completed \u201efrom start to finish in around two months\u201c, enabling Interhome to <strong>Take advantage of powerful HomeToGo technology as soon as possible<\/strong>, including synergies, better efficiency and a stronger position for the upcoming season.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vazan-iskorak-za-goste-i-domacine\">An important step forward for guests and hosts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For users, the new web brings <strong>faster loading, more intuitive searching and simpler booking<\/strong>.<br>For landlords, Interhome now offers <strong>wider reach, better visibility, and new digital opportunities<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interhome CEO, J\u00f6rg Herrmann, states that this is \u201ea major technological leap for the brand,\u201c which will bring tangible benefits to both guests and property owners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jacanje-hometogo-pro-segmenta\">Strengthening the HomeToGo_PRO segment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Interhome's migration is a key step in the 18-month carve-out plan that HomeToGo introduced following the acquisition. This further strengthens and expands <strong>HomeToGo_PRO<\/strong>, B2B segment. This group includes software solutions and tech-enabled services for the global holiday home industry.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">For tourism professionals, this means one thing: HomeToGo is clearly building a strong, technology-based network of products and platforms, thereby raising the standards in digital accommodation distribution and increasing <a href=\"https:\/\/tragento.com\/en\/category\/tourism-industry-2\/short-term-let\/\">competitiveness in the European and global vacation rental segment.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>HomeToGo je u svega dva mjeseca od preuzimanja Interhomea uspje\u0161no lansirao novi B2C website za ovaj poznati europski brand za najam ku\u0107a za odmor. Time je Interhome u potpunosti preba\u010den na HomeToGo-ovu tehnolo\u0161ku platformu \u2013 i to bez prekida rada, uz sa\u010duvane sve korisni\u010dke ra\u010dune&#8230;<\/p>","protected":false},"author":2,"featured_media":2729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[166,143,89],"tags":[145,173,185],"class_list":["post-7158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kratkorocni-najam","category-turistickaindustrija","category-vijesti","tag-145","tag-kratkorocni-najam","tag-partnerstva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HomeToGo dovr\u0161io brzu migraciju Interhome brenda - Tragento<\/title>\n<meta name=\"description\" content=\"HomeToGo dovr\u0161io brzu migraciju 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