{"id":6682,"date":"2025-10-17T12:05:06","date_gmt":"2025-10-17T10:05:06","guid":{"rendered":"https:\/\/tragento.com\/?p=6682"},"modified":"2025-10-17T12:05:06","modified_gmt":"2025-10-17T10:05:06","slug":"online-accommodation-bookings-in-the-eu-are-recording-strong-growth","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/online-rezervacije-smjestaja-u-eu-biljeze-snazan-rast\/","title":{"rendered":"Online accommodation bookings in the EU are experiencing strong growth"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the second quarter of 2025, passengers achieved <strong>245.9 million overnight stays<\/strong> in short-term accommodation in the European Union, booked via platforms such as <strong>Airbnb, Booking, and Expedia<\/strong>. <a href=\"https:\/\/ec.europa.eu\/eurostat\/web\/products-eurostat-news\/w\/ddn-20251001-1\">Eurostat data confirms the continuation of strong growth in online bookings<\/a>, making 2025 already look like an exceptionally successful year for European tourism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/en\/category\/tourism-industry-2\/reviews\/\">Compared to the same period in 2024, the number of overnight stays increased by <strong>17,8%<\/strong>, while in comparison to 2023 a growth of as much as <strong>36,8%<\/strong>.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-uskrs-potaknuo-rekordne-brojke-u-travnju\">Easter spurred record numbers in April<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest jump was recorded in <strong>April 2025.<\/strong>, when the number of overnight stays was <strong>34.31% higher<\/strong> but a year earlier, mainly thanks to the Easter holidays which this year fell in April. Growth continued in May (+5.31%) and June (+18.11%) compared with 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/tragento.com\/wp-content\/uploads\/2025\/10\/guest-nights-booked-online-2023-2025-1024x576.jpg\" alt=\"\" class=\"wp-image-6684\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kanarski-otoci-i-dalje-vodeca-destinacija-zime-2025\">The Canary Islands remain the leading winter destination for 2025.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the first quarter of 2025, <strong>Canary Islands<\/strong> they retained their position as the most sought-after region for short-term rentals in the EU, with <strong>8.8 million overnight stays<\/strong>. Next. <strong>Rh\u00f4ne-Alpes<\/strong> in France (8.1 million) and <strong>Andalusia<\/strong> In Spain (7.7 million).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among <strong>20 most popular regions<\/strong> in Europe, even <strong>There are ten of them in Spain<\/strong>, <strong>pet in France<\/strong>, <strong>three in Italy<\/strong>, <strong>two in Austria and Portugal<\/strong>, one for each <strong>Hungary, Poland and Greece<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digitalni-kanali-postaju-kljuc-distribucije-smjestaja\">Digital channels are becoming key to accommodation distribution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The rise in bookings via digital platforms once again confirms the change in traveller behaviour and the importance of <strong>online distribution in tourism<\/strong>. Short-term accommodation, particularly via collaborative platforms, is becoming an increasingly significant segment of the European market, continuing the trend of digitalisation and diversification of the tourism offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Data source: <a href=\"https:\/\/ec.europa.eu\/eurostat\/web\/products-eurostat-news\/w\/ddn-20251001-1\">Eurostat, November 2025.<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>U drugom tromjese\u010dju 2025. godine putnici su ostvarili 245,9 milijuna no\u0107enja u kratkoro\u010dnom smje\u0161taju u Europskoj uniji, rezerviranom putem platformi poput Airbnb-a, Bookinga i Expedije. Podaci Eurostata potvr\u0111uju nastavak sna\u017enog rasta online rezervacija, \u010dime 2025. ve\u0107 sada izgleda kao iznimno uspje\u0161na godina za europski turizam&#8230;.<\/p>","protected":false},"author":2,"featured_media":2341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[157,166,105,81,89],"tags":[145,267,194,253,91,173,246,119],"class_list":["post-6682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmc","category-kratkorocni-najam","category-online","category-osvrti","category-vijesti","tag-145","tag-airbnb","tag-booking-com","tag-expedia","tag-hotels","tag-kratkorocni-najam","tag-online","tag-trendovi-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online rezervacije smje\u0161taja u EU bilje\u017ee sna\u017ean rast - Tragento<\/title>\n<meta name=\"description\" content=\"U drugom tromjese\u010dju 2025. online rezervacije smje\u0161taja u EU bilje\u017ee zna\u010dajan rast. 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