{"id":6410,"date":"2025-10-01T08:28:52","date_gmt":"2025-10-01T06:28:52","guid":{"rendered":"https:\/\/tragento.com\/?p=6410"},"modified":"2025-10-01T08:28:52","modified_gmt":"2025-10-01T06:28:52","slug":"european-tourism-upcoming-opportunities-and-threats","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/europski-turizam-nadolazece-prilike-i-prijetnje\/","title":{"rendered":"European tourism \u2013 upcoming opportunities and threats"},"content":{"rendered":"<p class=\"wp-block-paragraph\">European tourism enters a \u201edecisive decade\u201c, new [report\/study\/analysis] shows<a href=\"https:\/\/etc-corporate.org\/reports\/futureproofing-european-tourism-through-scenario-planning-and-strategic-foresight\/\"> European Travel Commission (ETC) report<\/a>, which analyses the main challenges until 2035 and proposes tools for industry adaptation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sest-kljucnih-izazova\">\u0160est klju\u010dnih izazova<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to the ETC, European tourism will be shaped in the next ten years by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>climate change,<\/li>\n\n\n\n<li>Social and technological changes,<\/li>\n\n\n\n<li>amendments to the European legislative and regulatory framework,<\/li>\n\n\n\n<li>a growing and ageing middle class,<\/li>\n\n\n\n<li>a generation of young people increasingly seeking sustainable and innovative travel,<\/li>\n\n\n\n<li>manpower shortage and labour market imbalances.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cetiri-moguca-scenarija\">Four possible scenarios<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To help destination managers and national tourism organisations, the ETC has presented <strong>\u201cFuture Proofing\u201d toolkit<\/strong> with four possible scenarios of development:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"794\" src=\"https:\/\/tragento.com\/wp-content\/uploads\/2025\/10\/tourism-1024x794-1.png\" alt=\"\" class=\"wp-image-6411\" srcset=\"https:\/\/tragento.com\/wp-content\/uploads\/2025\/10\/tourism-1024x794-1.png 1024w, https:\/\/tragento.com\/wp-content\/uploads\/2025\/10\/tourism-1024x794-1-300x233.png 300w, https:\/\/tragento.com\/wp-content\/uploads\/2025\/10\/tourism-1024x794-1-768x596.png 768w, https:\/\/tragento.com\/wp-content\/uploads\/2025\/10\/tourism-1024x794-1-700x543.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo credit: ETC<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Fragmented and interconnected<\/strong>\u2013 Poor EU governance and the dominance of global platforms favour mass tourism, but threaten authenticity and lead to the marginalisation of small and medium-sized enterprises. An opportunity exists through micro-strategies and regional branding.<\/li>\n\n\n\n<li><strong>Coordinated and connected<\/strong> \u2013 similar mass market challenges, but with stronger cooperation within the EU, creating greater resilience and a better risk management system.<\/li>\n\n\n\n<li><strong>Collaborative transformation<\/strong> \u2013 Inclusive governance and offerings aligned with the climate and digital agendas create regenerative tourism. Technology aids transparency and co-creation of new cultural experiences, but risks remain in the form of climate disruptions and complex management.<\/li>\n\n\n\n<li><strong>Non-uniform transformation<\/strong> \u2013 local communities and SMEs are leading innovation and offering slower, value-driven experiences. However, a lack of wider cohesion can create deep divisions between regions.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The President of ETC, Miguel Sanz, stressed that national tourism organisations can no longer plan only on a short-term basis:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-style-success wp-block-paragraph\">\u201cThey must be prepared for very different possible futures. This study gives them forecasting tools, strengthens resilience and indicates measures that remain relevant in all scenarios.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The next decade will bring serious threats but also opportunities for innovation, sustainability, and collaboration for European tourism. The question is whether the industry will seize the chance to move from \u201efamiliar\u201c models towards a transformation that will ensure long-term competitiveness and resilience to global changes. Of course, each country has its specific challenges, but collaboration is key in implementing positive strategies, at the level of multiple countries, regions, and the tourism communities of each individual country.<\/p>","protected":false},"excerpt":{"rendered":"<p>European tourism enters a \u201edecisive decade\u201c, shows a new report by the European Tourism Commission (ETC), which analyses the main challenges until 2035 and proposes tools for adapting the industry. Six key challenges According to the ETC, European tourism will shape over the next ten years: Four possible scenarios To help\u2026<\/p>","protected":false},"author":2,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[102,163,157,85,80,166,101,81,106,143,89],"tags":[69,164,165,96],"class_list":["post-6410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencije","category-aktivnosti","category-dmc","category-dogadanja","category-izdvojeno","category-kratkorocni-najam","category-mice-kompanije","category-osvrti","category-touroperatori","category-turistickaindustrija","category-vijesti","tag-analize","tag-etc","tag-europa","tag-odrzivost-ekologija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Europski turizam - nadolaze\u0107e prilike i prijetnje - Tragento<\/title>\n<meta name=\"description\" content=\"Istra\u017eite Europski turizam - nadolaze\u0107e prilike i prijetnje do 2035. godine uz preporuke Europske turisti\u010dke komisije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tragento.com\/en\/european-tourism-upcoming-opportunities-and-threats\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europski turizam - nadolaze\u0107e prilike i prijetnje\" \/>\n<meta property=\"og:description\" content=\"Istra\u017eite Europski turizam - nadolaze\u0107e prilike i prijetnje do 2035. godine uz preporuke Europske turisti\u010dke komisije.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tragento.com\/en\/european-tourism-upcoming-opportunities-and-threats\/\" \/>\n<meta property=\"og:site_name\" content=\"Tragento\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61567461024345\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T06:28:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tragento.com\/wp-content\/uploads\/2024\/09\/qtq80-WixUhi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stipan Spaija\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stipan Spaija\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tragento.com\\\/europski-turizam-nadolazece-prilike-i-prijetnje\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/europski-turizam-nadolazece-prilike-i-prijetnje\\\/\"},\"author\":{\"name\":\"Stipan Spaija\",\"@id\":\"https:\\\/\\\/tragento.com\\\/#\\\/schema\\\/person\\\/90a4711289a0230e41987dc84e2a8f1f\"},\"headline\":\"Europski turizam &#8211; 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