{"id":5703,"date":"2025-08-11T08:59:21","date_gmt":"2025-08-11T06:59:21","guid":{"rendered":"https:\/\/tragento.com\/?p=5703"},"modified":"2025-08-11T08:59:21","modified_gmt":"2025-08-11T06:59:21","slug":"viator-and-expedia-group-report-strong-growth-in-q2-2025-despite-challenges-in-the-american-market","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/viator-i-expedia-group-biljeze-snazan-rast-u-q2-2025-unatoc-izazovima-na-americkom-trzistu\/","title":{"rendered":"Viator and Expedia Group report strong growth in Q2 2025, despite challenges in the American market"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The second quarter of 2025 brought positive results for leading global OTA brands, with strong growth in bookings and revenue across tours, experiences, and accommodation segments. <strong>Viator<\/strong>, a brand of tours and activities owned by Tripadvisor, and <strong>Expedia Group<\/strong> They achieved solid financial results, although the American market continues to see weaker demand.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Viator: Arrival rates and record bookings for experiences<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Viator achieved in Q2 2025 <strong>Revenue growth of 11%<\/strong> compared to the same period last year, reaching <strong>\u00a3270 million<\/strong>. The number of booked experiences has increased <strong>15%<\/strong>, No <strong>6.2 million<\/strong>, while <strong>gross value of bookings<\/strong> reached <strong>\u00a31.3 billion<\/strong> (+13%).<br>Adjusted EBITDA amounted to <strong>\u00a325,412,944<\/strong> (12% revenue), which is three times higher compared to Q2 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the group level, Tripadvisor recorded <strong>Revenue growth of 7%<\/strong>, No <strong>USD 529 million<\/strong>, with a net profit of <strong>\u00a336 million<\/strong>. CEO Matt Goldberg highlighted that the company is focusing on <strong>fastest growing markets and increased engagement via mobile app<\/strong>, including the Trip Cash rewards system.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Expedia Group: strong B2B segment and Asian market<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Expedia Group<\/strong> recorded in the second quarter <strong>Growth in gross bookings of 5%<\/strong>, No <strong>\u00a330.4 billion<\/strong>, to <strong>Revenue growth of 6%<\/strong>, No <strong>3.8 billion USD<\/strong>. The biggest contribution came from <strong>B2B segment (+151%<\/strong> and <strong>advertising (+19%)<\/strong>.<br>The number of reserved nights has increased <strong>7%<\/strong>, No <strong>105.5 million<\/strong>, largely thanks to strong results in international markets and growth of almost <strong>30% in Asia<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite growth, the American market remains a challenge \u2013 demand for travel to the US has fallen, and noticeable <strong>Shorter booking periods and a higher percentage of cancellations<\/strong>. CEO Ariane Gorin highlighted that <strong>demand started to rise in early July<\/strong>, which is why the company <strong>raised annual projections<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Brands, AI and innovation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expedia brand remains <strong>largest and fastest growing<\/strong> in the group, while <strong>Hotels.com<\/strong> and <strong>Vrbo<\/strong> imali mje\u0161ovite rezultate. Hotels.com bilje\u017ei blagi pad rezervacija, ali i rast izravnog prometa nakon travanjskog relansiranja brenda. Vrbo se suo\u010dava s ni\u017eim prosje\u010dnim dnevnim cijenama i kra\u0107im boravcima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gorin stressed, among other things, <strong>the growing role of artificial intelligence<\/strong> in personalising the user experience and collaborating with companies such as <strong>OpenAI<\/strong> and <strong>Google<\/strong> How brands can stay visible in AI searches. AI is also used internally, for faster and more efficient operations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Common trend: focus on experiences and direct customer engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The results of Viator and Expedia Group confirm <strong>strengthening the experience segment and personalised travel<\/strong> their growing importance of mobile applications, loyalty, and direct traffic. While Viator capitalises on the growth in global demand for activities, Expedia is investing in B2B, international expansion, and technological innovation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sources<\/strong> Tripadvisor Q2 2025 Earnings Report, Expedia Group Q2 2025 Earnings Report, <\/p>","protected":false},"excerpt":{"rendered":"<p>The second quarter of 2025 brought positive results for leading global OTA brands, with strong growth in bookings and revenue in the tour, experiences, and accommodation segments. Viator, the tour and activity brand owned by Tripadvisor, and Expedia Group achieved solid financial results, although the US market continues to\u2026<\/p>","protected":false},"author":2,"featured_media":2457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[102,163,85,105,81,106,143],"tags":[343,69,253,246,344],"class_list":["post-5703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencije","category-aktivnosti","category-dogadanja","category-online","category-osvrti","category-touroperatori","category-turistickaindustrija","tag-aktivnosti","tag-analize","tag-expedia","tag-online","tag-viator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - 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