{"id":5685,"date":"2025-08-09T23:02:27","date_gmt":"2025-08-09T21:02:27","guid":{"rendered":"https:\/\/tragento.com\/?p=5685"},"modified":"2025-08-09T23:02:27","modified_gmt":"2025-08-09T21:02:27","slug":"35-hotels-are-not-ready-for-digital-wallets-gen-z-already-travels-mobile-and-pays-in-real-time","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/35-hotela-nije-spremno-za-digitalne-novcanike-gen-z-vec-putuje-mobilno-i-placa-u-stvarnom-vremenu\/","title":{"rendered":"35% hotels are still not ready for digital wallets \u2013 despite 79% Gen Z travellers using them."},"content":{"rendered":"<p class=\"wp-block-paragraph\">New analysis <strong>TerraPaya<\/strong>, a global payments infrastructure provider, highlights a widening gap between traveller habits and the hotel industry's readiness. While <strong>79% members of Generation Z<\/strong> already uses digital wallets, <strong>The 35% hotel still does not offer this payment option.<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gen Z is setting the pace \u2013 mobile and in real-time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do 2028. <strong>real-time transactions<\/strong> It will account for 271 TP3T of all global payments. Generation Z, known for its rapid adoption of technology, expects payments to keep pace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eWith an estimated attention span of just eight seconds, Gen Z wants payments as fast and easy as scrolling through their mobile,\u201c explains <strong>Koert Grasveld<\/strong>, Vice President of Payments at TerraPay. Digital wallets bring lower costs, wider availability, greater inclusion, and open up new business models.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media is changing travel decisions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z finds inspiration online <strong>40% booked the trip directly because of the content on TikTok.<\/strong>, until <strong>49% uses Instagram<\/strong> as the main source of ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hotels are late to the trends<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although <strong>80\u201390% bookings come via mobile devices.<\/strong>, many smaller hotels and private landlords still lack implemented digital solutions.<br>\u201eSmall businesses often face challenges with international payments \u2013 from slow transactions and high fees to complex procedures that restrict cash flow and competitiveness,\u201c highlights Grasveld.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p class=\"is-style-success wp-block-paragraph\">Digital wallets and real-time payments are becoming a key tool for attracting younger travellers. <strong>Gen Z is setting the standard \u2013 mobile, fast, and simple \u2013 and hotels that don't adapt risk being left behind.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nova analiza TerraPaya, globalnog pru\u017eatelja infrastrukture za pla\u0107anja, pokazuje rastu\u0107i jaz izme\u0111u navika putnika i spremnosti hotelske industrije. Dok 79% pripadnika generacije Z ve\u0107 koristi digitalne nov\u010danike, 35% hotela jo\u0161 uvijek ne nudi ovu opciju pla\u0107anja. Gen Z diktira tempo \u2013 mobilno i u realnom&#8230;<\/p>","protected":false},"author":2,"featured_media":5686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[125,105,130,89],"tags":[69,91,131,119],"class_list":["post-5685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-resorts","category-online","category-placanja","category-vijesti","tag-analize","tag-hotels","tag-placanja","tag-trendovi-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>35% hotela jo\u0161 uvijek nije spremno za digitalne nov\u010danike \u2013 unato\u010d tome \u0161to ih 79% Gen Z putnika koristi - Tragento<\/title>\n<meta name=\"description\" content=\"Nova istra\u017eivanja otkrivaju da 79% Gen Z putnika koristi digitalne nov\u010danike, dok 35% hotela jo\u0161 nema ovu opciju pla\u0107anja. 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