{"id":3736,"date":"2025-02-02T17:26:27","date_gmt":"2025-02-02T15:26:27","guid":{"rendered":"https:\/\/tragento.com\/?p=3736"},"modified":"2025-02-02T17:26:27","modified_gmt":"2025-02-02T15:26:27","slug":"kristijan-matijasevic-the-number-of-nights-is-a-very-old-fashioned-and-conservative-way-of-measuring","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/kristijan-matijasevic-broj-nocenja-je-vrlo-staromodan-i-konzervativan-nacin-mjerenja\/","title":{"rendered":"Kristijan Matija\u0161evi\u0107: The number of overnight stays is a very old-fashioned and conservative way of measuring."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Tourism Marketing Masterclass: Key training for tourism professionals before the season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the successful Marketing Masterclass in June 2023, the Split-based PRo-creative agency Vrh komunikacije is organising a new, specialised training for tourism professionals \u2013 <strong>Tourism Marketing Masterclass<\/strong>. This one-day educational programme will be held on 21st February at the Ambasador Hotel in Split, and it will be led by <strong>Kristijan Matija\u0161evi\u0107 and Andrea Krka\u010d<\/strong>, ...former marketing directors of Coca-Cola with extensive management experience in 26 markets in Central and Eastern Europe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who is this training intended for?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How is it in the interview for <strong>Dalmatian Portal<\/strong> one of the speakers clarified, <strong>Kristijan Matija\u0161evi\u0107<\/strong>, The Tourism Marketing Masterclass is ideal for all professionals who do not perceive tourism as an unpredictable process, but as an industry in which it is possible to systematically build a competitive advantage.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThis dynamic and interactive training is designed for those who know their business has greater growth potential, but are unsure how to achieve it in the best possible way. Tourism Masterclass is for the more ambitious, who want to be proactive participants in creating different and better tourism products. We invite everyone \u2013 hoteliers, restaurant owners, travel agencies, rent-a-car companies, and tourism board professionals \u2013 to join us and enhance their knowledge and skills,\u201d emphasised Matija\u0161evi\u0107.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Key training objectives and outcomes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The masterclass will provide participants with practical knowledge and tools to help them become more successful without necessarily requiring significant investment. The main objectives of the training are: \u2714 <strong>Developing strategic thinking<\/strong> \u2013 how to better recognise business opportunities in tourism. \u2714 <strong>Reducing seasonality<\/strong> \u2013 more effective sales and marketing models. \u2714 <strong>Revenue per guest increase<\/strong> \u2013 optimisation of products and services. \u2714 <strong>Positive provocation<\/strong> \u2013 an innovative approach to tourism marketing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cOften the best business opportunities are literally in front of us, but we don't see them because we think within established frameworks. Through this training, we want to encourage participants to break existing thought patterns and discover new possibilities,\u201d added Matija\u0161evi\u0107.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Interactive approach and practical exercises<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tourism Marketing Masterclass is not a classic lecture, but an intensive and dynamic training with an emphasis on the practical application of acquired knowledge. Participants will through <strong>constructive discussions, individual and group tasks, and practical exercises<\/strong> gain tools I can immediately implement in my business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a tourism professional and want to improve your marketing approach before the start of a new season, <strong>The Tourism Marketing Masterclass is an opportunity not to be missed!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Tourism Marketing Masterclass: Key education for tourism professionals ahead of the season Following the successful Marketing Masterclass in June 2023, Split-based PR and creative agency Vrh komunikacije is organising a new, specialised training course for tourism experts \u2013 Tourism Marketing Masterclass. This one-day educational programme will take place on 21 February at the Hotel Ambasador\u2026<\/p>","protected":false},"author":2,"featured_media":3737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[85,120,80,116,81],"tags":[121,91,122],"class_list":["post-3736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogadanja","category-edukacije","category-izdvojeno","category-ljudi","category-osvrti","tag-edukacije","tag-hotels","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kristijan Matija\u0161evi\u0107: Broj no\u0107enja je vrlo staromodan i konzervativan na\u010din mjerenja - Tragento<\/title>\n<meta name=\"description\" content=\"Nakon uspje\u0161nog Marketing Masterclassa u lipnju 2023., splitska PRo-kreativna agencija Vrh komunikacije organizira novi, specijalizirani trening za turisti\u010dke stru\u010dnjake \u2013 Tourism Marketing Masterclass. Ovaj jednodnevni edukacijski program odr\u017eat \u0107e se 21. velja\u010de u hotelu Ambasador u Splitu, a vode ga Kristijan Matija\u0161evi\u0107 i Andrea Krka\u010d, biv\u0161i direktori marketinga Coca-Cole s bogatim menad\u017eerskim iskustvom na 26 tr\u017ei\u0161ta srednje i isto\u010dne Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tragento.com\/en\/kristijan-matijasevic-the-number-of-nights-is-a-very-old-fashioned-and-conservative-way-of-measuring\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kristijan Matija\u0161evi\u0107: Broj no\u0107enja je vrlo staromodan i konzervativan na\u010din mjerenja\" \/>\n<meta property=\"og:description\" content=\"Nakon uspje\u0161nog Marketing Masterclassa u lipnju 2023., splitska PRo-kreativna agencija Vrh komunikacije organizira novi, specijalizirani trening za turisti\u010dke stru\u010dnjake \u2013 Tourism Marketing Masterclass. 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