{"id":13145,"date":"2026-10-30T11:08:07","date_gmt":"2026-10-30T10:08:07","guid":{"rendered":"https:\/\/tragento.com\/?p=13145"},"modified":"2026-10-30T11:08:09","modified_gmt":"2026-10-30T10:08:09","slug":"serbia-aims-to-attract-64-million-tourists-by-2030-new-strategy-changes-focus-on-development","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/srbija-do-2030-cilja-do-64-milijuna-turista-nova-strategija-mijenja-fokus-razvoja\/","title":{"rendered":"Serbia aims for 6.4 million tourists by 2030: new strategy changes the focus of development"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Srbija \u017eeli do kraja desetlje\u0107a dosegnuti izme\u0111u 5,6 i 6,4 milijuna turisti\u010dkih dolazaka te do 18,5 milijuna no\u0107enja godi\u0161nje. Nova Strategija razvoja turizma za razdoblje 2026.\u20132030. pritom ne ra\u010duna samo na rast Beograda i EXPO 2027, nego i na ja\u010di razvoj ruralnog, zdravstvenog, planinskog i kulturnog turizma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vlada Srbije usvojila je strategiju 3. rujna, a dokument je 15. rujna objavljen u Slu\u017ebenom glasniku. Polazna to\u010dka je rezultat iz 2024., kada je zemlja zabilje\u017eila 4,4 milijuna turisti\u010dkih dolazaka, 12,7 milijuna no\u0107enja i devizni prihod od turizma od 2,8 milijardi eura.<\/p>\n\n\n\n<h2 id=\"h-rast-vec-postoji-ali-cilj-je-turizam-rasporediti-kroz-cijelu-godinu\" class=\"wp-block-heading\">Rast ve\u0107 postoji, ali cilj je turizam rasporediti kroz cijelu godinu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najnoviji statisti\u010dki podaci pokazuju da potra\u017enja zasad ide u dobrom smjeru. U kolovozu 2026. Srbija je ostvarila 537.000 turisti\u010dkih dolazaka, 7,9 posto vi\u0161e nego godinu ranije. Broj no\u0107enja porastao je 7,3 posto, a kod stranih gostiju \u010dak 10,1 posto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No nova strategija ide dalje od pukog pove\u0107anja broja gostiju. Me\u0111u prioritetima su cjelogodi\u0161nji turizam, kvalitetniji destinacijski menad\u017ement, ve\u0107a me\u0111unarodna vidljivost, obrazovanje kadrova te digitalna transformacija i takozvani pametni turizam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za turisti\u010dke agencije i DMC-ove posebno je zanimljiva ideja \u0161irenja ponude izvan nekoliko najpoznatijih destinacija.<\/p>\n\n\n\n<h2 id=\"h-expo-2027-bit-ce-veliki-poticaj-ali-plan-ne-zavrsava-u-beogradu\" class=\"wp-block-heading\">EXPO 2027 bit \u0107e veliki poticaj, ali plan ne zavr\u0161ava u Beogradu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dr\u017eava o\u010dekuje sna\u017ean doprinos EXPO-a 2027., posebno me\u0111unarodnoj vidljivosti Srbije i turisti\u010dkom prometu. Ipak, strategija predvi\u0111a razvoj zdravstvenog, seoskog, planinskog, kulturnog i ekoturizma te ulaganja u infrastrukturu i za\u0161titu prirodne i kulturne ba\u0161tine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedan primjer tog smjera ve\u0107 je vidljiv. Nacionalna digitalna platforma \u201eSela Srbije\u201c tijekom rujna i listopada predstavljena je turisti\u010dkim organizacijama, vodi\u010dima i pru\u017eateljima smje\u0161taja diljem zemlje. Platforma treba objediniti ruralni smje\u0161taj, gastronomiju, lokalne proizvode, aktivnosti i atrakcije te ih u\u010diniti lak\u0161e dostupnima turistima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To mo\u017ee otvoriti zanimljiv prostor agencijama koje \u017eele slo\u017eiti programe izvan klasi\u010dne kombinacije Beograda, Novog Sada i nekoliko najpoznatijih planinskih i banjskih centara.<\/p>\n\n\n\n<h2 id=\"h-za-turisticku-industriju-sada-je-vazniji-sljedeci-dokument\" class=\"wp-block-heading\">Za turisti\u010dku industriju sada je va\u017eniji sljede\u0107i dokument<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/en\/serbia-is-subsidising-three-major-hotel-projects-from-global-brands\/\" data-type=\"post\" data-id=\"11660\">Strategija<\/a> postavlja smjer, ali konkretne mjere tek trebaju do\u0107i. Provedba je podijeljena na dva akcijska plana \u2013 prvi za 2026. i 2027., a drugi za razdoblje od 2028. do 2030. godine. Prvi akcijski plan treba biti donesen u roku od 90 dana od usvajanja strategije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upravo \u0107e taj dokument pokazati koliko \u0107e planovi o digitalizaciji, razvoju destinacija i novim turisti\u010dkim proizvodima prije\u0107i iz strate\u0161kog teksta u konkretne projekte i financiranje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za privatni sektor to \u0107e biti va\u017eniji signal od samih ciljeva za 2030. Agencijama, hotelima i lokalnim DMC-ovima prilika se otvara tamo gdje dr\u017eava uspije povezati nove kapacitete, bolju promociju i proizvod koji je mogu\u0107e stvarno staviti u prodaju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Srbija \u017eeli do kraja desetlje\u0107a dosegnuti izme\u0111u 5,6 i 6,4 milijuna turisti\u010dkih dolazaka te do 18,5 milijuna no\u0107enja godi\u0161nje. Nova Strategija razvoja turizma za razdoblje 2026.\u20132030. pritom ne ra\u010duna samo na rast Beograda i EXPO 2027, nego i na ja\u010di razvoj ruralnog, zdravstvenog, planinskog i&#8230;<\/p>","protected":false},"author":2,"featured_media":8095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[143,89],"tags":[69],"class_list":["post-13145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turistickaindustrija","category-vijesti","tag-analize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nova strategija mijenja fokus razvoja turizma u Srbiji: Pregled - Tragento<\/title>\n<meta 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