{"id":12287,"date":"2026-08-20T14:23:24","date_gmt":"2026-08-20T12:23:24","guid":{"rendered":"https:\/\/tragento.com\/?p=12287"},"modified":"2026-08-20T14:23:26","modified_gmt":"2026-08-20T12:23:26","slug":"hotel-investments-are-increasingly-turning-towards-cee","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/hotelske-investicije-se-sve-vise-okrecu-prema-cee\/","title":{"rendered":"Hotel investments are increasingly turning towards the CEE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">For years, the hotel market in Central and Eastern Europe was discussed through the same framework: cheaper entry, room for development, and potential yet to be confirmed. That description seems increasingly less accurate today. Capital has already arrived, international brands are expanding their presence, and <a href=\"https:\/\/tragento.com\/en\/category\/hotel-resorts\/\" data-type=\"category\" data-id=\"125\">hotel performance<\/a> In parts of the region, they are beginning to compete with more established European markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latest <a href=\"https:\/\/www.hotelmanagement-network.com\/features\/eastern-europes-hotel-growth-story-is-just-beginning\/\">GlobalData analysis <\/a>suggests that CEE, along with the wider Eastern European markets, is moving away from the recovery phase and entering a more stable development cycle.<\/p>\n\n\n\n<h2 id=\"h-investitori-vise-ne-kupuju-samo-pricu-o-potencijalu\" class=\"wp-block-heading\">Investors are no longer just buying the story of potential<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best indicator of change isn't the number of new announcements, but the money already moving through the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prema <a href=\"https:\/\/www.cushmanwakefield.com\/en\/czech-republic\/insights\/cee-marketbeat\/hospitality-marketbeat\">according to Cushman &amp; Wakefield's data<\/a>, Hotel investments in six key CEE markets during 2025 rose by 170% compared with the previous year. The Czech Republic and Hungary led in activity, and a significant portion of capital ended up in the upscale and upper-upscale segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That changes the tone of the entire market. CEE is no longer of interest only to investors looking for a cheaper alternative to Western Europe. Increasingly, attention is also being paid to the quality of earnings, demand growth and the potential for scaling international hotel concepts.<\/p>\n\n\n\n<h2 id=\"h-operativa-takoder-daje-razlog-za-optimizam\" class=\"wp-block-heading\">Operations also provide a reason for optimism<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investment interest would struggle to sustain itself without healthier hotel performance. In the region, RevPAR rose by 8.91% during 2025, while the average daily room rate was up by 4.61%. Occupancy simultaneously increased by 2.7 percentage points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, growth is not evenly distributed. Bulgaria and Romania recorded particularly strong progress, which shows that investors are increasingly viewing CEE less as a single market and more as distinguishing individual destinations according to maturity, demand and development potential.<\/p>\n\n\n\n<h2 id=\"h-sljedeca-faza-nece-biti-laka-za-postojece-hotele\" class=\"wp-block-heading\">The next phase will not be easy for existing hotels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here comes the less pleasant part of the story. More capital means more new projects, more international operators and a higher standard of product. For some existing hotels, this will raise the question of investing in rooms, technology, distribution and positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cbre.com\/insights\/books\/european-real-estate-market-outlook-2026\/hotels\">CBRE expects<\/a> Some CEE markets could achieve better hotel performance than parts of Western Europe by 2026. In Poland and Romania, the development pipeline already amounts to approximately 7 to 10 per cent of the existing supply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, the region is no longer just trying to catch up with more developed hotel industries <a href=\"https:\/\/tragento.com\/en\/category\/destinations\/\" data-type=\"category\" data-id=\"191\">markets<\/a>. In some destinations, it is already entering a phase where it will set the pace itself. The question arises as to how this will affect the region and investors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Godinama se o hotelskom tr\u017ei\u0161tu Srednje i Isto\u010dne Europe govorilo kroz isti okvir: jeftiniji ulazak, prostor za razvoj i potencijal koji tek treba potvrditi. Taj opis danas djeluje sve manje precizno. Kapital je ve\u0107 stigao, me\u0111unarodni brendovi \u0161ire prisutnost, a hotelske performanse u dijelu regije&#8230;<\/p>","protected":false},"author":2,"featured_media":12288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[521,125,81],"tags":[69,91,77],"class_list":["post-12287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-hotel-resorts","category-osvrti","tag-analize","tag-hotels","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hotelski kapital sve vi\u0161e ulazi u CEE tr\u017ei\u0161te - Tragento<\/title>\n<meta name=\"description\" content=\"Kako hotelski kapital sve vi\u0161e ulazi u CEE, regija postaje privla\u010dnija za investitore i 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