{"id":12140,"date":"2026-08-11T09:27:50","date_gmt":"2026-08-11T07:27:50","guid":{"rendered":"https:\/\/tragento.com\/?p=12140"},"modified":"2026-08-11T09:27:52","modified_gmt":"2026-08-11T07:27:52","slug":"tui-blue-ulazi-u-europske-gradove-prvi-hoteli-stizu-u-sevillu-i-lisabon","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/tui-blue-ulazi-u-europske-gradove-prvi-hoteli-stizu-u-sevillu-i-lisabon\/","title":{"rendered":"TUI Blue ulazi u europske gradove: prvi hoteli sti\u017eu u Sevillu i Lisabon"},"content":{"rendered":"<p class=\"wp-block-paragraph\">TUI Blue \u0161iri svoj koncept izvan klasi\u010dnih resort destinacija i ulazi u segment europskih gradskih putovanja. Prvi projekti najavljeni su u Sevilli i Lisabonu, a uz smje\u0161taj \u0107e va\u017enu ulogu imati iskustva i aktivnosti koje TUI ve\u0107 prodaje kroz svoju platformu TUI Musement.<\/p>\n\n\n\n<h2 id=\"h-sevilla-otvara-novo-poglavlje-za-tui-blue\" class=\"wp-block-heading\">Sevilla otvara novo poglavlje za TUI Blue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TUI Blue Sevilla Suites trebao bi se pridru\u017eiti portfelju krajem 2026. godine i, prema TUI-ju, postati prvi hotel brenda namijenjen city break gostima u europskom gradu. Novi objekt imat \u0107e 89 soba, a nalazi se u Vega del Reyu, oko deset minuta od sredi\u0161ta Seville. U ponudi \u0107e biti rooftop bazen te coworking prostor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nakon Seville slijedi Lisabon. TUI Blue Rossio otvara se po\u010detkom 2027. u \u010detvrti Baixa, u samom sredi\u0161tu portugalske prijestolnice. Boutique hotel s 30 soba trenuta\u010dno prolazi obnovu, a u TUI Blue mre\u017eu ulazi putem fran\u0161iznog ugovora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time TUI Blue, koji danas ima vi\u0161e od 100 hotela \u0161irom svijeta, \u0161iri model koji je dosad prvenstveno bio vezan uz odmor na moru, u planinama i resortima. Brend je ve\u0107 po\u010deo ulaziti u urbane destinacije u Aziji, dok Sevilla i Lisabon predstavljaju po\u010detak sna\u017enijeg europskog iskoraka.<\/p>\n\n\n\n<h2 id=\"h-hotel-vise-nije-jedini-proizvod\" class=\"wp-block-heading\">Hotel vi\u0161e nije jedini proizvod<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zanimljiviji dio strategije ipak nije samo otvaranje gradskih hotela. TUI poku\u0161ava povezati smje\u0161taj, sadr\u017eaj u destinaciji i digitalnu distribuciju u jedinstven proizvod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gosti \u0107e kroz Blue App i lokalne Blue Guides mo\u0107i pristupati preporukama i iskustvima, dok TUI Musement ve\u0107 nudi vi\u0161e od 200 aktivnosti u Lisabonu te vi\u0161e od 100 u Sevilli. Ponuda uklju\u010duje gradske ture, ulaznice za atrakcije i izlete izvan grada.<\/p>\n\n\n\n<h2 id=\"h-city-break-postaje-prostor-za-vertikalnu-integraciju\" class=\"wp-block-heading\">City break postaje prostor za vertikalnu integraciju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za turisti\u010dku industriju ovaj potez pokazuje u kojem smjeru veliki turisti\u010dki sustavi \u017eele razvijati city break segment. Vrijednost gosta vi\u0161e se ne tra\u017ei samo kroz hotelsku no\u0107, nego kroz cijeli boravak \u2013 od smje\u0161taja i digitalnog kontakta do izleta i aktivnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posebno je zanimljiv fran\u0161izni model u Lisabonu. On <a href=\"https:\/\/tragento.com\/en\/category\/hospitality\/\" data-type=\"category\" data-id=\"521\">TUI Blueu <\/a>mo\u017ee omogu\u0107iti br\u017ee \u0161irenje u gradovima bez potrebe da svaki novi objekt bude klasi\u010dna hotelska investicija Grupe. Ako koncept poka\u017ee rezultate, Sevilla i Lisabon vjerojatno ne\u0107e dugo ostati jedine europske gradske adrese brenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TUI Blue \u0161iri svoj koncept izvan klasi\u010dnih resort destinacija i ulazi u segment europskih gradskih putovanja. Prvi projekti najavljeni su u Sevilli i Lisabonu, a uz smje\u0161taj \u0107e va\u017enu ulogu imati iskustva i aktivnosti koje TUI ve\u0107 prodaje kroz svoju platformu TUI Musement. Sevilla otvara&#8230;<\/p>","protected":false},"author":2,"featured_media":7558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[125],"tags":[91,77],"class_list":["post-12140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-resorts","tag-hotels","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TUI Blue otvara nove hotele u Europi - Tragento<\/title>\n<meta name=\"description\" content=\"TUI Blue ulazi u segment gradskih putovanja. 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