{"id":11669,"date":"2026-06-25T16:15:42","date_gmt":"2026-06-25T14:15:42","guid":{"rendered":"https:\/\/tragento.com\/?p=9752"},"modified":"2026-06-25T16:15:42","modified_gmt":"2026-06-25T14:15:42","slug":"b2b-distribution-up-to-2036-how-technology-and-geopolitics-are-changing-the-game-for-agencies","status":"publish","type":"post","link":"https:\/\/tragento.com\/en\/b2b-distribucija-do-2036-godine-kako-tehnologija-i-geopolitika-mijenjanju-pravila-igre-za-agencije\/","title":{"rendered":"B2B distribution by 2036: How technology and geopolitics are changing the game for agencies"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Joint research from platforms RateHawk and Phocuswright provides operational guidance for navigating an increasingly complex and fragmented travel sales landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New economic realities, such as inflation and rising fuel costs, combined with geopolitical instability, are constantly changing customer habits. Instead of long-term planning, travellers are now turning to spontaneous, last-minute decisions and showing extremely high price sensitivity. For agencies, TMCs and tour operators, this means only one thing \u2013 risk management and flexibility of offer are becoming key prerequisites for survival.<\/p>\n\n\n\n<h2 id=\"h-tehnoloska-konsolidacija-i-moc-api-infrastrukture\" class=\"wp-block-heading\">Technological consolidation and the power of API infrastructure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Market conditions, from <a href=\"https:\/\/tragento.com\/en\/ai-ndc-and-mcp-in-airline-distribution-2026-reveal-the-future-of-air-ticket-sales\/\" type=\"post\" id=\"8708\">Introduction of NDC <\/a>do rasta izravnih povezivanja, tjeraju profesionalce na napu\u0161tanje rascjepkanih sustava. Anketa provedena me\u0111u 1.300 stru\u010dnjaka pokazuje da odr\u017eavanje koraka s brzinom koju klijenti o\u010dekuju predstavlja golem izazov za \u010detvrtinu ispitanika. Rje\u0161enje le\u017ei u prela\u017eenju na \u201call-in-one\u201d platforme i ja\u010danju API infrastrukture. Stabilne veze omogu\u0107uju brzu reakciju na promjene i lak\u0161u integraciju razli\u010ditih kanala distribucije, \u0161to izravno utje\u010de na brzinu odgovora prema krajnjem kupcu.<\/p>\n\n\n\n<h2 id=\"h-umjetna-inteligencija-preuzima-administraciju\" class=\"wp-block-heading\">Artificial intelligence is taking over administration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although 57 percent of tourism professionals view artificial intelligence positively, the focus is shifting from theory to concrete operational tasks. Nearly half of respondents are ready to delegate repetitive processes to AI agents. This includes invoice tracking, visa regime checks, and external risk assessments. Automating these steps frees up space for what technology cannot replace \u2013 human advice. Despite digitalisation, the value of agents is increasing in crisis situations and when resolving complex itineraries.<\/p>\n\n\n\n<h2 id=\"h-diversifikacija-proizvoda-i-pojednostavljenje-placanja\" class=\"wp-block-heading\">Product diversification and simplified payments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new generation of travellers brings visual and immediate demands shaped by social media. To meet these hybrid needs, companies must diversify their inventory and introduce flexible rebooking options. The fluidity of financial transactions is also becoming an equally important segment. The integration of various payment methods, such as pay-by-link options, instalment plans, and instant bank transfers, is recognised as a necessary step to reduce abandonment rates over the next decade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">View research findings <a href=\"https:\/\/www.phocuswire.com\/partner-content\/emerging-travel-ratehawk-10-trends-shape-travel-industry-next-decade\">Here<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Zajedni\u010dko istra\u017eivanje platformi RateHawk i Phocuswright donosi operativne smjernice za snala\u017eenje u sve kompleksnijem i fragmentiranijem okru\u017eenju prodaje putovanja. Nove ekonomske realnosti, poput inflacije i rasta tro\u0161kova goriva, u kombinaciji s geopoliti\u010dkom nestabilno\u0161\u0107u, stalnom mijenjanju navike kupaca. Umjesto dugoro\u010dnog planiranja, putnici se danas okre\u0107u spontanim,&#8230;<\/p>","protected":false},"author":2,"featured_media":11708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,89],"tags":[68,74,185,72],"class_list":["post-11669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traveltech","category-vijesti","tag-ai","tag-distribucija","tag-partnerstva","tag-traveltech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B distribucija u turizmu do 2036. godine: Budu\u0107nost - Tragento<\/title>\n<meta name=\"description\" content=\"B2B distribucija u turizmu do 2036. godine donosi nove izazove. 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