Carwiz expands its presence in Latin America: New branch opens in Panama
Croatian renatacar Carwiz International continues to achieve successes on the international market, and the latest addition to their portfolio is Panama. This country, known as a key transport and business hub in the region, has become home to a new franchise branch of the brand. Entering the Panamanian market is not a coincidental move; it is a planned expansion into parts of the world where the demand for vehicle rental is constantly growing, both in the tourist and corporate sectors.
Strategic position at Tocumen Airport
The operations centre for the new franchise, operating under the name Total Carro Corp, is located at Tocumen International Airport (PTY). Given that Tocumen is the main entry point for passengers from all over the world and one of the busiest airports in Latin America, such a location ensures Carwiz direct access to a large number of clients immediately upon landing. For the rent-a-car industry, positioning at the “gateway” to the country is crucial for visibility and operational efficiency.
Model for successful collaboration with trusted partners
An interesting aspect of this expansion is the fact that the same partner, Lucas Outumuro, who is already successfully running Carwiz's franchise in Puerto Rico, is behind the project in Panama. This model, in which proven partners take over additional markets within the network, demonstrates trust in the system and the sustainability of the business model established by the company's founder, Krešimir Dobrilović. For tourism professionals, this is a clear signal of brand stability, which not only seeks new partners but also encourages the growth of existing ones through regional expansion.
Panama's potential for the car rental sector
Panama has for years been profiling itself as one of the fastest-growing economies in the region, and its role in global logistics and tourism makes it an ideal playground for mobility providers. From Carwiz, they emphasise that the partnership with the local team from Total Carro Corp has been built on a mutual understanding of the needs of the modern traveller. The aim is to lay solid foundations for long-term brand development, leveraging the advantages Paris as a destination which connects business people and tourists eager to explore both American continents.
