Ajman Tourism and Dertour are joining forces for a stronger push into the European market
The Ajman Department of Tourism Development (ADTD) has signed a strategic partnership with the German tourism group Dertour. The aim of the collaboration is to expand Ajman's presence in key European markets such as Germany, Austria, and Switzerland, and further position this Emirati gem as an attractive destination for European travellers.
Germany, Austria and Switzerland are recognised as high-potential markets, and DERTOUR, as one of Europe's leading tour operators, will be a key channel for expanding Ajman's visibility among travellers seeking more authentic yet luxurious experiences in the Middle East.
A series of targeted activities are planned through this collaboration: digital and offline marketing campaigns, participation in trade fairs, social media promotions, and direct cooperation with European travel agencies. The opening of a representative office is also planned, which will further strengthen Ajman's presence in the European market.
Ajman – a destination that wants more
Ajman has been profiling itself in recent years as a sophisticated yet affordable destination within the United Arab Emirates. Unlike the larger and more established emirates, Ajman offers a more intimate tourist experience with quality hotels, long sandy beaches, authentic Arabic culture, and increasing investment in sustainable and cultural offerings.
Collaboration with Dertour is part of a broader plan called “Ajman Vision 2030,” which aims to attract international visitors, encourage investment, and promote Ajman as a modern and competitive destination in the global tourism market.
Opportunities for tourism professionals
For European agencies and partners, this represents a new business opportunity. By introducing additional promotional channels and strengthening distribution through a renowned tour operator, the path towards forming joint packages, B2B collaborations, and creating new market niches will be significantly eased.
With this strategic alliance, Ajman confirms its ambitions to become more than a “hidden gem” and enter the ranks of the most desirable Arabian holiday destinations for the European market. The collaboration with Dertour brings synergy that will benefit both travellers and tourism professionals from both sides of the market.
