{"id":9384,"date":"2026-05-12T10:48:04","date_gmt":"2026-05-12T08:48:04","guid":{"rendered":"https:\/\/tragento.com\/?p=9384"},"modified":"2026-05-12T10:48:04","modified_gmt":"2026-05-12T08:48:04","slug":"neue-finanzspritze-fur-den-kontinentalen-tourismus-in-kroatien-86-millionen-euro-fur-lokale-projekte-bereitgestellt","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/nova-financijska-injekcija-za-kontinentalni-turizam-u-hrvatskoj-raspodijeljeno-86-milijuna-eura-za-lokalne-projekte\/","title":{"rendered":"Neue Finanzspritze f\u00fcr den kontinentalen Tourismus in Kroatien: 8,6 Millionen Euro f\u00fcr lokale Projekte bereitgestellt"},"content":{"rendered":"

Die Regierung und die kroatische Tourismusbeh\u00f6rde setzen ihre Strategie zur Entlastung des Tourismusverkehrs durch direkte Investitionen in die Infrastruktur und die F\u00f6rderung weniger erschlossener Gebiete fort.<\/p>\n\n\n\n

Die gestrige Auftragsvergabe in Zagreb markierte den Beginn eines neuen Investitionszyklus f\u00fcr das kroatische Festland und das Hinterland an der K\u00fcste. Das Ministerium f\u00fcr Tourismus und Sport hat in Zusammenarbeit mit dem Kroatischen Fremdenverkehrsamt die Finanzierung von insgesamt 274 Projekten genehmigt, die darauf abzielen, die Adria-K\u00fcste zu entlasten und die Saison auf das ganze Jahr auszudehnen. Die Gesamtsumme von 8,6 Millionen Euro, die aus dem Fonds f\u00fcr weniger entwickelte Tourismusgebiete bereitgestellt wird, ist ein klares Signal daf\u00fcr, dass der Staat seine Politik der ausgewogenen Entwicklung nicht aufgibt.<\/p>\n\n\n\n

Obwohl an der K\u00fcste oft von Tourismusrekorden die Rede ist, bleiben Nachhaltigkeit und die Verteilung der G\u00e4ste die zentralen Herausforderungen f\u00fcr die inl\u00e4ndische Reisebranche. Minister Ton\u010di Glavina und HTZ-Direktor Kristjan Stani\u010di\u0107 \u00fcberreichten den Vertretern der regionalen Gemeinden die Vertr\u00e4ge und betonten, dass diese Mittel dazu dienen sollen, authentische Erlebnisse zu schaffen, die Besucher auch \u00fcber die Sommermonate hinaus anziehen werden.<\/p>\n\n\n\n

Ausgewogenheit zwischen regionalen und lokalen Initiativen<\/h2>\n\n\n\n

Interessant ist die strenge Aufteilung der Mittel im Rahmen dieser Ausschreibung. Die Gesamtmittel werden pr\u00e4zise in zwei gleiche Teile aufgeteilt: 4,3 Millionen Euro flie\u00dfen in 45 strategische Projekte auf regionaler Ebene, w\u00e4hrend der gleiche Betrag f\u00fcr 229 kleinere, lokale Initiativen vorgesehen ist. Dieser Ansatz deutet auf den Versuch hin, gro\u00dfe Destinationskampagnen mit konkreten \u201cMikro\u201d-Projekten auszugleichen, die sich direkt auf das Angebot in kleinen Gemeinden auswirken.<\/p>\n\n\n\n

F\u00fcr Reiseb\u00fcros und DMC-Unternehmen bietet sich hier die Gelegenheit, neue Reiserouten zu entwickeln. Durch die Konzentration auf weniger erschlossene Gebiete werden neue, besser positionierte Angebote auf den Markt kommen, die eine Alternative zu den \u00fcberlaufenen Reisezielen an der K\u00fcste darstellen.<\/p>\n\n\n\n

\"\"
Foto: HTZ<\/figcaption><\/figure>\n\n\n\n

Kontinuit\u00e4t als Grundlage des strategischen Managements<\/h2>\n\n\n\n

Diese Finanzierungsrunde ist kein Einzelfall, sondern Teil eines umfassenderen Plans, der seit 2021 umgesetzt wird. Bislang wurden \u00fcber \u00e4hnliche Fonds mehr als 51 Millionen Euro in den heimischen Tourismus flie\u00dfen. Die Ergebnisse zeigen sich bereits in der verbesserten Qualit\u00e4t der Unterk\u00fcnfte und dem zus\u00e4tzlichen Angebot im kroatischen Hinterland, doch die Branche steht noch vor der Aufgabe, diese Mittel in konkrete Besucherzahlen und \u00dcbernachtungen umzuwandeln.<\/p>\n\n\n\n

Der Prozess, der Ende letzten Jahres mit Beschl\u00fcssen des HTZ-Tourismusverbands begann, geht nun in die Umsetzungsphase \u00fcber. F\u00fcr Fachleute aus der Branche bedeutet dies, dass sie in den kommenden Monaten eine Intensivierung der Marketingma\u00dfnahmen und den Ausbau der kommunalen Infrastruktur an touristischen Standorten erleben werden, die bis gestern noch am Rande der Haupttouristenstr\u00f6me lagen.<\/p>","protected":false},"excerpt":{"rendered":"

Vlada i Hrvatska turisti\u010dka zajednica nastavljaju sa strategijom decentralizacije turisti\u010dkog prometa kroz izravna ulaganja u infrastrukturu i promociju manje razvijenih podru\u010dja. Ju\u010dera\u0161nja dodjela ugovora u Zagrebu ozna\u010dila je po\u010detak novog investicijskog ciklusa za hrvatski kontinent i obalno zale\u0111e. Ministarstvo turizma i sporta, u suradnji s…<\/p>","protected":false},"author":2,"featured_media":9385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[85,143],"tags":[217,229],"class_list":["post-9384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogadanja","category-turistickaindustrija","tag-hrvatska","tag-htz"],"yoast_head":"\nNova financijska injekcija za kontinentalni turizam u Hrvatskoj: Raspodijeljeno 8,6 milijuna eura za lokalne projekte - Tragento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tragento.com\/de\/neue-finanzspritze-fur-den-kontinentalen-tourismus-in-kroatien-86-millionen-euro-fur-lokale-projekte-bereitgestellt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nova financijska injekcija za kontinentalni turizam u Hrvatskoj: Raspodijeljeno 8,6 milijuna eura za lokalne projekte\" \/>\n<meta property=\"og:description\" content=\"Vlada i Hrvatska turisti\u010dka zajednica nastavljaju sa strategijom decentralizacije turisti\u010dkog prometa kroz izravna ulaganja u infrastrukturu i promociju manje razvijenih podru\u010dja. 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