{"id":9270,"date":"2026-05-04T10:01:19","date_gmt":"2026-05-04T08:01:19","guid":{"rendered":"https:\/\/tragento.com\/?p=9270"},"modified":"2026-05-04T10:01:19","modified_gmt":"2026-05-04T08:01:19","slug":"tui-knupft-an-das-kulturelle-erbe-von-dubrovnik-an-um-lokale-kunsthandwerker-mit-reisenden-aus-aller-welt-zusammenzubringen","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/tui-ulaze-u-dubrovacku-bastinu-kako-povezati-lokalne-obrtnike-s-globalnim-putnicima\/","title":{"rendered":"TUI investiert in das Kulturerbe von Dubrovnik: Wie man lokale Kunsthandwerker mit Reisenden aus aller Welt zusammenbringt"},"content":{"rendered":"

Die neue Phase des Programms \u201eTUI Colourful Cultures Croatia\u201d zeigt, wie Tourismusgiganten konkret auf die Herausforderung des Overtourismus reagieren und gleichzeitig einen Mehrwert f\u00fcr die lokale Bev\u00f6lkerung und die Reisenden schaffen k\u00f6nnen.<\/p>\n\n\n\n

Dubrovnik genie\u00dft zwar die Vorteile, die mit seiner Stellung als eines der beliebtesten Reiseziele der Welt einhergehen, steht jedoch gleichzeitig unter einem Druck, der das Fortbestehen einheimischer Handwerksk\u00fcnste und Traditionen gef\u00e4hrdet. Vor diesem Hintergrund, Die TUI Care Foundation startet die zweite Phase ihres Projekts, das darauf abzielt, lokale Kunsthandwerker finanziell und fachlich zu unterst\u00fctzen.<\/a>. Anstatt die lokale Gemeinschaft lediglich als Kulisse zu betrachten, zielt diese Initiative darauf ab, einheimisches Know-how in das Tourismusangebot und die internationalen Vertriebskan\u00e4le zu integrieren.<\/p>\n\n\n\n

Von der Tradition zum Gesch\u00e4ftsmodell<\/h2>\n\n\n\n

Das Projekt zielt auf wirtschaftliche Unabh\u00e4ngigkeit und Nachhaltigkeit ab und wird in den n\u00e4chsten drei Jahren 215 K\u00fcnstlerinnen und Kunsthandwerkerinnen einbeziehen. Der Schwerpunkt liegt nicht nur auf der Bewahrung von Handwerksk\u00fcnsten wie T\u00f6pferei, Weberei, Stickerei und Seifenherstellung, sondern auch auf der Vermittlung von Kenntnissen in den Bereichen Betriebswirtschaft, digitales Marketing und F\u00fchrung von Kleinunternehmen.<\/p>\n\n\n\n

Dieser Ansatz erm\u00f6glicht die Schaffung neuer, authentischer Erlebnisse f\u00fcr G\u00e4ste, die zunehmend eine tiefere Verbindung zu dem Reiseziel suchen, das sie besuchen. In Zusammenarbeit mit Hoteliers und Agenturen sind 75 neue kulturelle und gastronomische Erlebnisse geplant. Neben Pop-up-Veranstaltungen in Unterk\u00fcnften und Workshops ist es das Ziel, die Saisonabh\u00e4ngigkeit zu verringern und den Tourismus das ganze Jahr \u00fcber zu f\u00f6rdern.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Integration in die Luftfahrtbranche und weltweite Pr\u00e4senz<\/h2>\n\n\n\n

Eine der interessantesten Entwicklungen in dieser Projektphase ist die direkte Zusammenarbeit mit der Fluggesellschaft TUI Airline. Lokale Kreative aus Konavle hatten die Gelegenheit, Designelemente zu entwerfen, die auf Langstreckenfl\u00fcgen in Boeing-787-Flugzeugen zum Einsatz kommen werden.<\/p>\n\n\n\n

Mit dieser Ma\u00dfnahme wirbt TUI nicht nur f\u00fcr das Reiseziel, sondern auch f\u00fcr eine authentische Geschichte, die den Reisenden bereits vor seiner Ankunft in Dubrovnik<\/a>. Der Gesch\u00e4ftsf\u00fchrer der TUI Care Foundation, Alexander Panczuk, betonte, dass die Initiative den Erhalt des kulturellen Erbes mit nachhaltigen Eink\u00fcnften verbinde, w\u00e4hrend von TUI Airlines <\/a>Sie betonen, dass solche Projekte das Flugerlebnis bereichern.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Nova faza programa \u201eTUI Colourful Cultures Croatia\u201d pokazuje kako turisti\u010dki divovi mogu konkretno odgovoriti na izazov prekomjernog turizma i istovremeno stvoriti dodanu vrijednost za lokalnu zajednicu i putnike. Dubrovnik se, uz sve prednosti koje donosi status jedne od najpopularnijih svjetskih destinacija, suo\u010dava s pritiskom koji…<\/p>","protected":false},"author":2,"featured_media":9271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[157,106,143,89],"tags":[179,217,117,108],"class_list":["post-9270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmc","category-touroperatori","category-turistickaindustrija","category-vijesti","tag-destinacije","tag-hrvatska","tag-touroperatori","tag-tui"],"yoast_head":"\nTUI ula\u017ee u dubrova\u010dku ba\u0161tinu: Podr\u0161ka obrtnicima - Tragento<\/title>\n<meta name=\"description\" content=\"Pro\u010ditajte o TUI-ovom naporu u o\u010duvanju dubrova\u010dke ba\u0161tine i povezivanju obrtnika s putnicima \u0161irom svijeta.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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