{"id":8077,"date":"2026-01-29T11:05:33","date_gmt":"2026-01-29T10:05:33","guid":{"rendered":"https:\/\/tragento.com\/?p=8077"},"modified":"2026-01-29T11:05:33","modified_gmt":"2026-01-29T10:05:33","slug":"tursab-verklagt-airbnb-expedition-und-andere-die-turkei-verscharft-erneut-ihre-haltung-gegenuber-globalen-buchungsplattformen","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/tursab-tuzi-airbnb-expediju-i-druge-turska-ponovno-zaostrava-odnos-prema-globalnim-booking-platformama\/","title":{"rendered":"T\u00dcRSAB verklagt Airbnb, Expedia und andere: Die T\u00fcrkei versch\u00e4rft erneut ihre Haltung gegen\u00fcber globalen Buchungsplattformen"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Der t\u00fcrkische Tourismusmarkt tritt in eine neue Phase regulatorischer Konflikte mit globalen digitalen Plattformen ein.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verband t\u00fcrkischer Reiseb\u00fcros <strong>T\u00dcRSAB (Verband der t\u00fcrkischen Reiseb\u00fcros)<\/strong> Sie hat eine Klage eingereicht, mit der sie <strong><a href=\"https:\/\/tragento.com\/de\/kategorie\/tourismusbranche\/kurzzeitvermietung\/\">ein Zugriffsverbot f\u00fcr 10 internationale Reise- und Buchungsplattformen<\/a><\/strong>. Der Grund daf\u00fcr ist laut dem Verband, <strong>unlauterer Wettbewerb, fehlende lokale Registrierung sowie Umgehung steuerlicher und aufsichtsrechtlicher Verpflichtungen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hurriyetdailynews.com\/turkish-travel-association-seeks-to-block-access-to-major-online-booking-platforms-218313\">Dies ist eine der bedeutendsten Ma\u00dfnahmen der T\u00dcRSAB in den letzten Jahren.<\/a>, was m\u00f6glicherweise erhebliche Auswirkungen auf den digitalen Vertrieb von Tourismusdienstleistungen in der T\u00fcrkei haben k\u00f6nnte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-koje-su-platforme-obuhvacene-tuzbom\">Welche Plattformen sind von der Klage betroffen?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die Klage betrifft die folgenden globalen Marken:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Airbnb<\/li>\n\n\n\n<li>Expedia<\/li>\n\n\n\n<li>Hotels.com<\/li>\n\n\n\n<li>Trip.com<\/li>\n\n\n\n<li>Agoda<\/li>\n\n\n\n<li>GetYourGuide<\/li>\n\n\n\n<li>Reisender<\/li>\n\n\n\n<li>Der Regenbogen<\/li>\n\n\n\n<li>F\u00fchrungen mit Einheimischen<\/li>\n\n\n\n<li>Musement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nach Angaben von T\u00dcRSAB bieten diese Plattformen Unterk\u00fcnfte, Ausfl\u00fcge und touristische Dienstleistungen auf dem t\u00fcrkischen Markt an. <strong>ohne dortige Unternehmen zu gr\u00fcnden, ohne Lizenzen und ohne Steuern zu zahlen<\/strong>, und gleichzeitig erhebliche Einnahmen zu erzielen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kljucni-problem-neregulirano-poslovanje\">Kernproblem: unregulierter Gesch\u00e4ftsbetrieb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In einer offiziellen Stellungnahme betont T\u00dcRSAB, dass globale Plattformen \u201eunter dem Deckmantel von Verbrauchervorteilen\u201c agieren, aber <strong>au\u00dferhalb jeglicher regulatorischer Rahmenbedingungen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Gegensatz zu diesen gelten f\u00fcr lokale Reiseb\u00fcros in der T\u00fcrkei folgende Bestimmungen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sie unterliegen strengen gesetzlichen Auflagen.<\/li>\n\n\n\n<li>Unterliegt der Aufsicht und der Genehmigungspflicht<\/li>\n\n\n\n<li>Sie tragen finanzielle und rechtliche Verantwortung gegen\u00fcber dem Staat und den Fahrg\u00e4sten.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ein solches Modell, so T\u00dcRSAB, f\u00fchrt zu <strong>strukturelles Ungleichgewicht<\/strong> und gef\u00e4hrdet langfristig die Nachhaltigkeit der heimischen Tourismusbranche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-presedan-iz-2018-slucaj-booking-com\">Pr\u00e4zedenzfall aus dem Jahr 2018: Der Fall \u201eBooking.com\u201c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Gesetzesinitiative hat einen eindeutigen historischen Hintergrund.<br>Jahre <strong>2018.<\/strong>, nachdem T\u00dcRSAB eine \u00e4hnliche Klage eingereicht hatte, <strong>Booking.com hat seine Gesch\u00e4ftst\u00e4tigkeit in der T\u00fcrkei eingestellt.<\/strong> f\u00fcr den nicht genehmigten Betrieb. Dieses Verbot gilt bis heute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerade dieser Fall verleiht der aktuellen Klage zus\u00e4tzliches Gewicht und zeigt, dass <strong>Die t\u00fcrkischen Beh\u00f6rden sind bereit, restriktive Ma\u00dfnahmen umzusetzen.<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sire-implikacije-za-turisticku-industriju\">Weiterreichende Auswirkungen auf die Tourismusbranche<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Konflikt reicht \u00fcber die Grenzen der T\u00fcrkei hinaus. Er wirft erneut zentrale Fragen auf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wer kontrolliert den digitalen Vertrieb im Tourismus?<\/li>\n\n\n\n<li>Wie lassen sich globale Online-Reiseb\u00fcros und Erlebnisplattformen regulieren?<\/li>\n\n\n\n<li>Wo liegt die Grenze zwischen Innovation und unlauterem Wettbewerb?<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">F\u00fcr Reiseb\u00fcros und Anbieter in der Region ist dieser Fall ein klares Signal, dass <strong>Die \u00c4ra der vollst\u00e4ndigen Deregulierung digitaler Plattformen tritt nun in eine neue Phase der Neubewertung ein.<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-izvor-hurriyetdailynews\"><strong>Quelle:<\/strong> <strong><a href=\"https:\/\/www.hurriyetdailynews.com\/turkish-travel-association-seeks-to-block-access-to-major-online-booking-platforms-218313\">Hurriyet Daily News<\/a><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Das t\u00fcrkische Tourismusmarkt befindet sich in einer neuen Phase des regulatorischen Konflikts mit globalen digitalen Plattformen. Die t\u00fcrkische Reiseagentenvereinigung T\u00dcRSAB (Association of Turkish Travel Agencies) hat eine Klage eingereicht, in der sie die Verbot der Nutzung durch 10 internationale Reise- und Buchungsplattformen fordert. Nach Angaben der Vereinigung handelt es sich um unlautere Konkurrenz, die Nichtvorhandensein von Wettbewerbsprinzipien und die Verletzung der t\u00fcrkischen Gesetzgebung.<\/p>","protected":false},"author":2,"featured_media":7252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[166,81,143,89],"tags":[92,246,111,188],"class_list":["post-8077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kratkorocni-najam","category-osvrti","category-turistickaindustrija","category-vijesti","tag-agencije","tag-online","tag-propisi","tag-turska"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turska 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