{"id":8030,"date":"2026-01-26T09:22:03","date_gmt":"2026-01-26T08:22:03","guid":{"rendered":"https:\/\/tragento.com\/?p=8030"},"modified":"2026-01-26T09:22:03","modified_gmt":"2026-01-26T08:22:03","slug":"expedia-taap-enthullt-wichtige-tourismustrends-fur-2026","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/expedia-taap-otkriva-kljucne-turisticke-trendove-za-2026-godinu\/","title":{"rendered":"Expedia TAAP pr\u00e4sentiert die wichtigsten Tourismus-Trends f\u00fcr 2026."},"content":{"rendered":"<p class=\"is-style-info wp-block-paragraph\"><em>Die Nachfrage nach Reisen ist nach wie vor gro\u00df, doch die Reisenden werden anspruchsvoller, sind besser informiert und wissen genauer, was sie wollen.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basierend auf Daten aus <strong>Expedia TAAP-Partnerprogramm<\/strong> i <a href=\"https:\/\/www.expedia.com\/unpack26\">aus dem aktuellen Bericht <strong>Auspacken &#x27;26<\/strong>, <strong>Robin Lawther<\/strong>,<\/a> Der Vizepr\u00e4sident f\u00fcr Gesch\u00e4ftsentwicklung bei Expedia TAAP hob die Trends hervor, die im Jahr 2026 den gr\u00f6\u00dften Einfluss auf die Arbeit von Reiseb\u00fcros haben werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Botschaft ist klar: Reisende sind nach wie vor unterwegs, haben jedoch klarere Erwartungen und legen gr\u00f6\u00dferen Wert auf das Erlebnis, Flexibilit\u00e4t und den Zweck der Reise.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gradovi-i-dogadanja-i-dalje-nose-potraznju\">St\u00e4dte und Veranstaltungen treiben die Nachfrage weiterhin an.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die gro\u00dfen St\u00e4dte stehen weiterhin im Mittelpunkt des Interesses der Reisenden. <strong>Paris<\/strong> war im Jahr 2025 das meistgesuchte Reiseziel auf Expedia TAAP mit <strong>2,8 Millionen Suchanfragen nach Unterk\u00fcnften<\/strong>, das hei\u00dft <strong>3,8 Millionen<\/strong> einschlie\u00dflich der weiteren Umgebung. Das Folgende <strong>New York, London, Tokio und Rom<\/strong>, jeweils mit mehr als 2 Millionen Suchanfragen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besonders hervorzuheben <strong>Orlando<\/strong>, bei dem ein Anstieg der Suchanfragen um <strong>55 %<\/strong> im Vergleich zum Oktober 2024. Grund daf\u00fcr sind gro\u00dfe Sport- und Unterhaltungsveranstaltungen sowie Freizeitparks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 F\u00fcr Agenturen bedeutet dies eine Gelegenheit, um:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bessere Verkn\u00fcpfung von Reisen mit Veranstaltungen<\/li>\n\n\n\n<li>Fr\u00fchbucherangebot mit flexiblen Reisedaten<\/li>\n\n\n\n<li>Ma\u00dfgeschneiderte Angebote f\u00fcr Konzerte und Sportveranstaltungen<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smjestaj-vise-karaktera-vise-izbora\">Unterk\u00fcnfte: mehr Charakter, mehr Auswahl<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bericht <strong>Auspacken &#x27;26<\/strong> zeigt eine deutliche Ver\u00e4nderung bei den Pr\u00e4ferenzen hinsichtlich der Unterkunft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Mittelpunkt stehen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cHotels mit einer Geschichte\u201d<\/strong> Historische Geb\u00e4ude, die zu authentischen Hotels umgebaut wurden<\/li>\n\n\n\n<li><strong>Von Hotel zu Hotel ziehen<\/strong> \u2013 w\u00e4hrend einer Reise in mehreren verschiedenen Hotels zu \u00fcbernachten<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Auch die Art und Weise der Suche ist interessant. Bei der Suche kommen Filter zum Einsatz. <strong>25 % aller Tests<\/strong>, und Kategorie <strong>\u201cAusstattung\u201d<\/strong> verzeichnet das schnellste Wachstum und wird in fast <strong>55 %-F\u00e4lle<\/strong>. Reisende entscheiden sich zunehmend aufgrund der Ausstattung und nicht nur aufgrund des Preises oder der Anzahl der Sterne.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-set-jetting-postaje-ozbiljan-biznis\">Set-Jetting entwickelt sich zu einem gro\u00dfen Gesch\u00e4ft<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reisen, die von Filmen und Fernsehserien inspiriert sind, sind l\u00e4ngst kein Nischentrend mehr. <strong>Set-Jetting<\/strong> Im Jahr 2026 wird es zum Mainstream.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weltweit, <strong>53 Passagiere<\/strong> sagt, dass ihr Interesse an dieser Art von Reisen gestiegen ist<\/li>\n\n\n\n<li>Code <strong>Generation Z und Millennials<\/strong> Dieser Anteil steigt auf bis zu <strong>81 %<\/strong><\/li>\n\n\n\n<li>Allein in den USA wird das Marktpotenzial auf <strong>etwa 8 Milliarden US-Dollar<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zu den begehrtesten Standorten z\u00e4hlen <strong>Toskana, Yorkshire, Los Angeles<\/strong> i <strong>Dalmatinische K\u00fcste<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eReisende suchen nicht nur nach einem Ort, sondern nach einer Geschichte, einem Kontext und Empfehlungen\u201c, betont Lawther.<br>F\u00fcr Berater bedeutet dies, verst\u00e4rkt Geschichten zu erz\u00e4hlen und beim Verkauf einen emotionalen Ansatz zu verfolgen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Laut Expedia TAAP, <a href=\"https:\/\/tragento.com\/de\/kategorie\/agenturen\/\">Erfolgreich werden jene Agenturen sein, die Verbindungen herstellen <strong>Pers\u00f6nlicher Ansatz<\/strong> s <strong>datengest\u00fctzte Tools<\/strong><\/a>, Sie erkennen die mit Veranstaltungen verbundene Nachfrage und schaffen durch clevere Kombinationen einen Mehrwert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Tourismusfachleute lautet die Botschaft ganz einfach: Technologie ist ein Werkzeug, doch Erfahrung und Wissen bleiben der Schl\u00fcssel zur Differenzierung.<\/p>","protected":false},"excerpt":{"rendered":"<p>Potra\u017enja za putovanjima ostaje sna\u017ena, ali putnici postaju zahtjevniji, informiraniji i svjesniji onoga \u0161to \u017eele. Na temelju podataka iz Expedia TAAP partnerskog programa i najnovijeg izvje\u0161\u0107a Unpack \u201926, Robin Lawther, potpredsjednica Expedia TAAP-a za poslovni razvoj, istaknula je trendove koji \u0107e u 2026. imati najve\u0107i&#8230;<\/p>","protected":false},"author":2,"featured_media":7588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,163,81,143,89],"tags":[69,253,77],"class_list":["post-8030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencije","category-aktivnosti","category-osvrti","category-turistickaindustrija","category-vijesti","tag-analize","tag-expedia","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expedia TAAP otkriva klju\u010dne turisti\u010dke trendove za 2026. godinu - Tragento<\/title>\n<meta name=\"description\" content=\"Otkrijte klju\u010dne turisti\u010dke trendove za 2026. godinu s Expedia TAAP. 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