{"id":7690,"date":"2025-12-29T09:18:02","date_gmt":"2025-12-29T08:18:02","guid":{"rendered":"https:\/\/tragento.com\/?p=7690"},"modified":"2025-12-29T09:18:02","modified_gmt":"2025-12-29T08:18:02","slug":"eine-neue-studie-bestatigt-dass-die-veranstaltungsbranche-ein-wichtiger-motor-fur-das-wachstum-der-reisebranche-ist","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/event-industrija-snazan-je-pokretac-rasta-putovanja-potvrduje-novo-istrazivanje\/","title":{"rendered":"Eine neue Studie best\u00e4tigt, dass die Veranstaltungsbranche ein wichtiger Motor f\u00fcr das Wachstum der Reisebranche ist."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die Veranstaltungsbranche beeinflusst zunehmend die Entscheidungen von Reisenden und treibt das Wachstum der Reiset\u00e4tigkeit voran. Laut der neuen <a href=\"https:\/\/www.arival.travel\">Forschungsarbeiten des Unternehmens <strong>Ankunft<\/strong><\/a>, Veranstaltungen sind f\u00fcr Reisende in Europa und den Vereinigten Staaten einer der wichtigsten Gr\u00fcnde f\u00fcr die Wahl eines Reiseziels. Ein \u00e4hnlicher Trend wird durch Daten aus den USA best\u00e4tigt. <strong>Nationales Amt f\u00fcr Reisen und Tourismus<\/strong>, aus denen hervorgeht, dass <strong>FIFA-Weltmeisterschaft 2026<\/strong> wirkt sich bereits positiv auf die Hotelbuchungen in den USA aus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Arival-Umfrage wurde unter 2.400 Veranstaltungsbesuchern in den USA, Frankreich, Deutschland, Spanien und Gro\u00dfbritannien durchgef\u00fchrt. Die Ergebnisse zeigen, dass Sportveranstaltungen f\u00fcr die Mehrheit der Befragten der Hauptgrund f\u00fcr Reisen sind, w\u00e4hrend die darstellenden K\u00fcnste f\u00fcr das Publikum \u00fcber 55 Jahren besonders wichtig sind. F\u00fcr bis zu 40 % der Europ\u00e4er im Alter von 18 bis 34 Jahren sind Konzerte, Festivals und Sportveranstaltungen ein \u201ewichtiger Faktor\u201c bei der Wahl eines Reiseziels. In derselben Altersgruppe in den USA steigt dieser Anteil auf 50 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was die Ausgaben angeht, geben \u00e4ltere Millennials und die Generation X in den USA mit durchschnittlich rund 380 Dollar pro Veranstaltung am meisten aus. In Europa hingegen liegen die Generation Z und die j\u00fcngeren Millennials mit durchschnittlichen Ausgaben von rund 220 Euro pro Veranstaltung an der Spitze. Laut Douglas Quinby, CEO und Mitbegr\u00fcnder von Arrival, gibt es eine deutliche Ver\u00e4nderung in der Art und Weise, wie Reisen geplant werden \u2013 die Veranstaltung ist nicht mehr nur eine Erg\u00e4nzung zur Reiseroute, sondern der Hauptgrund f\u00fcr die Reise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Tourismusfachleute bedeutet dies, dass sie ihre Produkte und Vertriebskan\u00e4le anpassen m\u00fcssen. Derzeit kauft nur ein Viertel der Veranstaltungsbesucher Tickets \u00fcber Tourismus-Websites. Eine bessere Integration des Ticketverkaufs in Buchungsplattformen und Reisef\u00fchrer k\u00f6nnte das Nutzererlebnis optimieren und die Konversionsrate steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Bedeutung von Gro\u00dfveranstaltungen zeigt sich besonders deutlich in den USA, wo der allgemeine Nachfrager\u00fcckgang in einigen Regionen durch Buchungen im Zusammenhang mit der Fu\u00dfball-Weltmeisterschaft 2026 ausgeglichen wird. W\u00e4hrend in einigen St\u00e4dten Preise und Nachfrage steigen, warten andere noch auf st\u00e4rkere Auswirkungen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein weiterer Anreiz kommt aus der Welt der Musik. <a href=\"https:\/\/www.livenationentertainment.com\/\">Die von \u2026 ver\u00f6ffentlichte Studie <strong>Live Nation<\/strong><\/a> Demnach halten 70 Prozent der Befragten den Besuch eines Konzerts f\u00fcr eine bessere Form der Unterhaltung als andere Erlebnisse, insbesondere wenn damit eine Reise verbunden ist. Mit gro\u00dfen internationalen Tourneen von K\u00fcnstlern wie <strong>Ariana Grande<\/strong>, <strong>Lady Gaga<\/strong>, <strong>Ed Sheeran<\/strong> i <strong>The Weeknd<\/strong> Im Laufe des Jahres 2026 er\u00f6ffnet die Synergie zwischen Tourismus und Musikveranstaltungen zus\u00e4tzliche M\u00f6glichkeiten f\u00fcr Reiseziele, Agenturen und Veranstalter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die Tourismusbranche ist die Botschaft klar: <a href=\"https:\/\/tragento.com\/de\/kategorie\/tourismusbranche\/\">Veranstaltungen sind l\u00e4ngst keine Nebensache mehr.<\/a>, sondern ein wichtiges Instrument, um Besucher anzuziehen und wettbewerbsf\u00e4hige Reiseziele zu entwickeln.<\/p>","protected":false},"excerpt":{"rendered":"<p>Industrija doga\u0111anja sve sna\u017enije utje\u010de na odluke putnika i poti\u010de rast turisti\u010dkih kretanja. Prema novom istra\u017eivanju tvrtke Arival, doga\u0111aji su jedan od klju\u010dnih razloga pri odabiru destinacije za putnike u Europi i Sjedinjenim Ameri\u010dkim Dr\u017eavama. Sli\u010dan trend potvr\u0111uju i podaci ameri\u010dkog National Travel and Tourism&#8230;<\/p>","protected":false},"author":2,"featured_media":7691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,85,101,143,89],"tags":[128,159,77],"class_list":["post-7690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmc","category-dogadanja","category-mice-kompanije","category-turistickaindustrija","category-vijesti","tag-dogadaji","tag-mice","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Event industrija sna\u017ean je pokreta\u010d rasta putovanja - Tragento<\/title>\n<meta name=\"description\" content=\"Istra\u017eite utjecaj event industrije na turisti\u010dke odluke. 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