{"id":7158,"date":"2025-11-19T08:14:00","date_gmt":"2025-11-19T06:14:00","guid":{"rendered":"https:\/\/tragento.com\/?p=7158"},"modified":"2025-11-19T08:14:00","modified_gmt":"2025-11-19T06:14:00","slug":"hometogo-hat-die-zugige-umstellung-der-marke-interhome-eine-neue-b2c-website-verstarkte-marketingmasnahmen-und-eine-solidere-b2b-strategie-umgesetzt","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/hometogo-dovrsio-brzu-migraciju-interhome-brenda-novi-b2c-web-jaci-marketing-i-snaznija-b2b-strategija\/","title":{"rendered":"HomeToGo schlie\u00dft die rasche Umstellung der Marke Interhome ab: neue B2C-Website, verst\u00e4rktes Marketing und eine solidere B2B-Strategie."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.hometogo.com\">HomeToGo<\/a> Innerhalb von nur zwei Monaten nach der \u00dcbernahme von Interhome gelang es dem Unternehmen, eine neue B2C-Website f\u00fcr diese bekannte europ\u00e4ische Marke f\u00fcr Ferienhausvermietungen erfolgreich zu starten. Dabei wurde Interhome vollst\u00e4ndig auf die Technologieplattform von HomeToGo migriert \u2013 und zwar ohne jegliche Ausfallzeiten und unter Beibehaltung aller Benutzerkonten und Buchungsverl\u00e4ufe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Projekt umfasste <strong>18 lokalisierte Dom\u00e4nen<\/strong> und mehr als <strong>65.000 Zielseiten<\/strong>, was das Ausma\u00df der digitalen Transformation verdeutlicht, die HomeToGo in Rekordzeit vollzogen hat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brzi-web-veca-vidljivost-i-optimiziran-marketing\">Schnellere Website, h\u00f6here Sichtbarkeit und optimiertes Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Neben der technischen Migration hat HomeToGo auch die Marketingaktivit\u00e4ten von Interhome \u00fcbernommen. Die Teams setzen nun fortschrittliche Tools ein, um <strong>Performance-Marketing, Analytik und Datenwissenschaft<\/strong>, mit dem Ziel, die Besucherzahlen zu steigern, die Reichweite zu vergr\u00f6\u00dfern und die Konversionsraten zu verbessern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patrick Andrae, Mitbegr\u00fcnder und CEO von HomeToGo, betonte, dass die Umstellung \u201evon Anfang bis Ende in rund zwei Monaten\u201c abgeschlossen wurde, was es Interhome erm\u00f6glicht, <strong>Nutzen Sie die leistungsstarke HomeToGo-Technologie schon bald<\/strong>, darunter Synergieeffekte, eine h\u00f6here Effizienz und eine st\u00e4rkere Position im Vorfeld der kommenden Saison.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vazan-iskorak-za-goste-i-domacine\">Ein wichtiger Schritt nach vorn f\u00fcr G\u00e4ste und Gastgeber<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die Nutzer bietet die neue Website <strong>Schnelleres Laden, intuitivere Suche und einfachere Buchung<\/strong>.<br>F\u00fcr Immobilienbesitzer bietet Interhome nun Folgendes an: <strong>eine gr\u00f6\u00dfere Reichweite, bessere Sichtbarkeit und neue digitale M\u00f6glichkeiten<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00f6rg Herrmann, Gesch\u00e4ftsf\u00fchrer von Interhome, bezeichnet dies als \u201eeinen gro\u00dfen technologischen Sprung f\u00fcr die Marke\u201c, der sowohl G\u00e4sten als auch Vermietern greifbare Vorteile bringen wird.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jacanje-hometogo-pro-segmenta\">St\u00e4rkung des HomeToGo_PRO-Segments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die Ausgliederung von Interhome ist ein wichtiger Schritt im Rahmen des 18-monatigen Ausgliederungsplans, den HomeToGo nach der \u00dcbernahme vorgestellt hat. Dadurch wird das Unternehmen weiter gest\u00e4rkt und ausgebaut. <strong>HomeToGo_PRO<\/strong>, das B2B-Segment der Gruppe, das Softwarel\u00f6sungen und technologiegest\u00fctzte Dienstleistungen f\u00fcr die globale Ferienhausbranche umfasst.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">F\u00fcr Fachleute aus der Tourismusbranche bedeutet dies vor allem eines: HomeToGo baut eindeutig ein starkes, technologieorientiertes Netzwerk aus Produkten und Plattformen auf und setzt damit neue Ma\u00dfst\u00e4be im digitalen Vertrieb von Unterk\u00fcnften und steigert <a href=\"https:\/\/tragento.com\/de\/kategorie\/tourismusbranche\/kurzzeitvermietung\/\">Wettbewerbsf\u00e4higkeit im europ\u00e4ischen und globalen Segment der Ferienvermietung.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>HomeToGo je u svega dva mjeseca od preuzimanja Interhomea uspje\u0161no lansirao novi B2C website za ovaj poznati europski brand za najam ku\u0107a za odmor. Time je Interhome u potpunosti preba\u010den na HomeToGo-ovu tehnolo\u0161ku platformu \u2013 i to bez prekida rada, uz sa\u010duvane sve korisni\u010dke ra\u010dune&#8230;<\/p>","protected":false},"author":2,"featured_media":2729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[166,143,89],"tags":[145,173,185],"class_list":["post-7158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kratkorocni-najam","category-turistickaindustrija","category-vijesti","tag-145","tag-kratkorocni-najam","tag-partnerstva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HomeToGo dovr\u0161io brzu migraciju Interhome brenda - Tragento<\/title>\n<meta name=\"description\" content=\"HomeToGo dovr\u0161io brzu migraciju 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