{"id":6891,"date":"2025-10-28T09:01:11","date_gmt":"2025-10-28T07:01:11","guid":{"rendered":"https:\/\/tragento.com\/?p=6891"},"modified":"2025-10-28T09:01:11","modified_gmt":"2025-10-28T07:01:11","slug":"autovermietungen-haben-gegenuber-ota-einen-digitalen-vorsprung-erlangt","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/rentacar-tvrtke-preuzele-digitalnu-prednost-nad-ota-ima\/","title":{"rendered":"Autovermietungen haben sich gegen\u00fcber Online-Reiseb\u00fcros einen digitalen Vorteil verschafft"},"content":{"rendered":"<p class=\"is-style-info wp-block-paragraph\"><em>Die weltweit 92 Milliarden Dollar schwere Branche ver\u00e4ndert die Regeln des digitalen Vertriebs.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/de\/kategorie\/transport-2\/autovermietung\/\">Die Autovermietungsbranche erlebt derzeit einen interessanten Wandel. <\/a>\u2014 Anstatt sich auf Online-Reiseb\u00fcros (OTAs) zu verlassen, treiben f\u00fchrende Autovermietungsunternehmen den digitalen Vertrieb nun selbst voran. Laut einem neuen Bericht <em>Marktprognosen f\u00fcr die weltweite Autovermietungsbranche bis 2025<\/em>, sogar <strong>59 Prozent aller Online-Buchungen<\/strong> Es passiert heute. <strong>\u00fcber eigene Kan\u00e4le<\/strong> Autovermietung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieses Ergebnis ist kein Zufall. In den letzten Jahren hat die Branche eine starke Konsolidierung durchlaufen \u2013 einige wenige globale Marken wie <strong><a href=\"http:\/\/www.enterprise.com\">Unternehmen<\/a>, <a href=\"http:\/\/www.hertz.com\">Hertz<\/a> i <a href=\"http:\/\/www.avis.com\">Avis Budget Group<\/a><\/strong> beherrscht den Markt und investiert in <strong>direkte digitale Plattformen, eigene Apps und Treueprogramme<\/strong>. Anstatt sich auf Zwischenh\u00e4ndler zu verlassen, bauen Unternehmen <strong>direkter Kontakt zu den Kunden<\/strong>, wodurch die Kosten gesenkt und die Kontrolle \u00fcber Preise und Werbeaktionen gest\u00e4rkt werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDurch die starke Ausrichtung auf unsere eigenen digitalen Kan\u00e4le k\u00f6nnen wir die Bed\u00fcrfnisse der Fahrg\u00e4ste besser verstehen und in Echtzeit darauf reagieren\u201c, hei\u00dft es in dem Bericht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die Tourismusbranche \u2013 insbesondere <strong>Reiseagenturen, TMCs und DMCs<\/strong> \u2014 das bedeutet eine neue Phase der Anpassung. Online-Reiseb\u00fcros (OTAs), die den Online-Vertrieb seit Jahren dominieren, verlieren im Mietwagensegment Marktanteile, w\u00e4hrend <strong>Partnerschaften mit Autovermietungen werden immer rentabler.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zusammenarbeit durch <strong>B2B-API-Integrationen<\/strong> i <strong>Dynamische Angebote<\/strong> Es k\u00f6nnte sich zum Standard entwickeln, und Agenturen, die rechtzeitig auf diesen Trend aufspringen, k\u00f6nnen h\u00f6here Gewinnmargen erzielen und mehr Kontrolle \u00fcber die Dienstleistung erlangen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die zunehmende digitale Autonomie der Autovermietungsunternehmen zeigt deutlich, in welche Richtung sich der Markt entwickelt \u2014 <strong>Weniger Zwischenh\u00e4ndler, mehr direkter Mehrwert<\/strong>. Und w\u00e4hrend die Online-Reiseb\u00fcros versuchen, mit neuen Partnerschaften zu kontern, scheint es, als h\u00e4tten die gro\u00dfen Akteure der Autovermietungsbranche die erste Schlacht im \u201edigitalen Krieg\u201c der Reisebranche bereits gewonnen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Globalni sektor vrijedan 92 milijarde dolara mijenja pravila digitalne distribucije Industrija najma automobila do\u017eivljava zanimljiv preokret \u2014 umjesto da ovise o online turisti\u010dkim agencijama (OTA), vode\u0107e rent-a-car kompanije sada same predvode digitalnu prodaju. Prema novom izvje\u0161\u0107u Global Car Rental Sector Market Estimates 2025, \u010dak 59&#8230;<\/p>","protected":false},"author":2,"featured_media":4517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228,251,89],"tags":[74,246,327,183,72],"class_list":["post-6891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prijevoz","category-rentacar","category-vijesti","tag-distribucija","tag-online","tag-ota","tag-rentacar","tag-traveltech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rentacar tvrtke preuzele digitalnu prednost nad OTA-ima - Tragento<\/title>\n<meta name=\"description\" content=\"Istra\u017eite promjene u sektoru najma automobila dok rentacar tvrtke preuzimaju digitalnu prednost nad OTA-ima.\" \/>\n<meta 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