{"id":6713,"date":"2025-10-19T15:24:32","date_gmt":"2025-10-19T13:24:32","guid":{"rendered":"https:\/\/tragento.com\/?p=6713"},"modified":"2025-10-19T15:24:32","modified_gmt":"2025-10-19T13:24:32","slug":"istrazivanje-njemackih-turista-odrzivost-je-vazna-ali-sve-do-rezervacije","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/istrazivanje-njemackih-turista-odrzivost-je-vazna-ali-sve-do-rezervacije\/","title":{"rendered":"Umfrage unter deutschen Touristen: Nachhaltigkeit ist wichtig \u2013 aber nur bis zur Buchung"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Njema\u010dki turisti sve vi\u0161e govore o <a href=\"https:\/\/tragento.com\/en\/category\/turistickaindustrija\/osvrti\/\">va\u017enosti odr\u017eivosti, ali kada do\u0111e trenutak za rezervaciju putovanja \u2013 ekolo\u0161ki kriteriji gube na te\u017eini<\/a>. Prema istra\u017eivanju <strong>Savezne agencije za za\u0161titu okoli\u0161a (UBA)<\/strong>, \u010dak <strong>67% Nijemaca<\/strong> tvrdi da im odr\u017eivost igra va\u017enu ulogu pri putovanjima. No, podaci za 2023. pokazuju da je <strong>samo 11% rezervacija<\/strong> bilo za putovanja ozna\u010dena kao \u201eodr\u017eiva\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj paradoks razotkriva kontradikcije moderne putni\u010dke svijesti \u2013 sve vi\u0161e ljudi brine o planetu, ali malo tko to preto\u010di u konkretan izbor destinacije.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vise-kilometara-vise-emisija\">Vi\u0161e kilometara, vi\u0161e emisija<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Studija <strong>\u201eSustainability in Leisure Travel\u201c<\/strong> otkriva da su njema\u010dki putnici 2023. pre\u0161li <strong>vi\u0161e kilometara po danu putovanja nego ikad prije<\/strong>, prvenstveno zbog rasta broja <strong>dalekih zra\u010dnih putovanja<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stru\u010dnjak za turizam i suautor studije, <strong>Wolfgang G\u00fcnter<\/strong>, obja\u0161njava ovu kontradikciju:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eVe\u0107ina Nijemaca ne putuje zbog odr\u017eivosti, ve\u0107 kako bi pobjegla od svakodnevice. Ekolo\u0161ki aspekt ima ulogu, ali ne odre\u0111uje kona\u010dni izbor destinacije.\u201c<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-potencijal-postoji-ali-treba-ga-potaknuti\">Potencijal postoji, ali treba ga potaknuti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Istra\u017eivanje ipak otkriva prostor za promjene. Autori pozivaju turisti\u010dku industriju da ponudi <strong>konkretne poticaje i atraktivne odr\u017eive proizvode<\/strong>, jer interes me\u0111u putnicima postoji \u2013 iako jo\u0161 nije preto\u010den u pona\u0161anje pri kupnji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studija je provedena na uzorku <strong>7.000 osoba starijih od 14 godina<\/strong> i dio je <strong>nacionalnog istra\u017eivanja \u201eForschungsgemeinschaft Urlaub und Reisen e.V.\u201c<\/strong> koje se za UBA provodi ve\u0107 tre\u0107u godinu zaredom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcca <strong>Zaklju\u010dak:<\/strong><br>Njema\u010dki turisti jesu svjesni klimatskih promjena, ali se tek rijetki odlu\u010duju putovati \u201ezeleno\u201c. Odr\u017eivost je trenuta\u010dno vi\u0161e <strong>vrijednost<\/strong>, nego <strong>navika<\/strong> \u2013 izazov i prilika za sve u turisti\u010dkoj industriji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.umweltbundesamt.de\/en\/press\/pressinformation\/majority-of-germans-want-to-travel-more-sustainably\"><strong>Izvor:<\/strong> UBA \u2013 <em>Sustainability in Leisure Travel 2024<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Njema\u010dki turisti sve vi\u0161e govore o va\u017enosti odr\u017eivosti, ali kada do\u0111e trenutak za rezervaciju putovanja \u2013 ekolo\u0161ki kriteriji gube na te\u017eini. Prema istra\u017eivanju Savezne agencije za za\u0161titu okoli\u0161a (UBA), \u010dak 67% Nijemaca tvrdi da im odr\u017eivost igra va\u017enu ulogu pri putovanjima. No, podaci za 2023&#8230;.<\/p>","protected":false},"author":2,"featured_media":6714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,163,157,81,143,89],"tags":[69,146,96,119],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencije","category-aktivnosti","category-dmc","category-osvrti","category-turistickaindustrija","category-vijesti","tag-analize","tag-njemacka","tag-odrzivost-ekologija","tag-trendovi-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Istra\u017eivanje njema\u010dkih turista: Odr\u017eivost putovanja - Tragento<\/title>\n<meta name=\"description\" content=\"Saznajte kako njema\u010dki turisti percepiraju odr\u017eivost. 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