{"id":6094,"date":"2025-09-13T13:12:00","date_gmt":"2025-09-13T11:12:00","guid":{"rendered":"https:\/\/tragento.com\/?p=6094"},"modified":"2025-09-13T13:12:00","modified_gmt":"2025-09-13T11:12:00","slug":"direktbuchungen-nehmen-zu-da-googles-ki-modus-die-art-und-weise-verandert-wie-reisen-geplant-werden","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/studija-direct-booking-u-porastu-dok-google-ai-mode-mijenja-nacin-planiranja-putovanja\/","title":{"rendered":"Studie: Direktbuchungen nehmen zu, da der Google-KI-Modus die Art und Weise ver\u00e4ndert, wie Reisen geplant werden"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Eine neue Studie des Unternehmens <strong>Propellic<\/strong>, die in Zusammenarbeit mit Clickstream Solutions und Growth Memo durchgef\u00fchrt wurde, zeigt, dass bis zu <strong>56 \u00fcber den Google-KI-Modus get\u00e4tigte %-Buchungen wurden direkt mit dem Hotel oder dem Anbieter der Aktivit\u00e4t abgewickelt.<\/strong>, was best\u00e4tigt, dass Direktbuchungen zunehmen, da der Google-KI-Modus die Art und Weise ver\u00e4ndert, wie Reisen geplant werden, w\u00e4hrend weniger als 10 % der Buchungen \u00fcber Online-Reiseb\u00fcros (OTAs) get\u00e4tigt wurden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Ergebnisse zeigen deutlich, wie <strong>generative k\u00fcnstliche Intelligenz<\/strong> Definiert jeden Schritt des Reiseplanungs- und Buchungsprozesses neu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-rusi-tradicionalni-funnel\">KI durchbricht den traditionellen Trichter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der traditionelle \u201cTr\u00e4umen\u2013Planen\u2013Buchen\u201d-Trichter f\u00fcr Reisende verschmilzt nun mit <strong>einzigartige KI-Umgebung<\/strong>. Der Google-KI-Modus entwickelt sich zunehmend zu der Plattform, auf der Nutzer Entscheidungen \u00fcber ihr Reiseziel, ihr Hotel und ihre Aktivit\u00e4ten treffen, w\u00e4hrend traditionelle Suchergebnisse in den Hintergrund treten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Marken bedeutet dies, dass <strong>Die Transparenz bei KI-Antworten entwickelt sich zu einem entscheidenden Vorteil.<\/strong> \u2013 Diejenigen, die in KI-Empfehlungen erscheinen, weisen zudem eine h\u00f6here Konversionswahrscheinlichkeit auf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-business-profile-kao-novo-digitalno-procelje\">Das Google-Unternehmensprofil als neue digitale Visitenkarte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Studie unterstreicht die Bedeutung <strong>Google-Unternehmensprofil<\/strong>, das zunehmend die Rolle der Hotel-Website \u00fcbernimmt. Wenn Nutzer im KI-Modus auf lokale Pauschalangebote oder Inline-Profile klicken, setzen sie ihre Recherche h\u00e4ufig anhand von Fotos, Bewertungen und Preisen direkt innerhalb der Google-Umgebung fort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Hotels und Tourismusunternehmen bedeutet dies, dass <strong>Profiloptimierung mit dynamischen, KI-angepassten Inhalten<\/strong> Dies wird immer wichtiger, um G\u00e4ste anzulocken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-povjerenje-u-ai-preporuke\">Vertrauen in KI-Empfehlungen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die in der Studie von KI generierten Empfehlungen f\u00fcr Reiseziele, Hotels und Aktivit\u00e4ten wurden mit einer durchschnittlichen Vertrauensbewertung von <strong>4,3\/5<\/strong>. Dieses Vertrauen f\u00fchrt direkt zu einer h\u00f6heren Konversionsrate, da Reisende eher dazu neigen, auf die Inhalte zu klicken und diese zu buchen, die die KI in ihrer Antwort hervorhebt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-razgovorni-upiti-umjesto-kljucnih-rijeci\">Gespr\u00e4chliche Suchanfragen statt Schl\u00fcsselw\u00f6rtern<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anstelle von kurzen Suchbegriffen verwenden Nutzer nun <strong>l\u00e4ngere, umgangssprachliche Suchanfragen<\/strong> die nat\u00fcrliche Sprache nachahmen. Dadurch kann die KI personalisierte und kontextbezogene Ergebnisse liefern, wodurch herk\u00f6mmliche SEO-Strategien \u00fcberfl\u00fcssig werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unternehmen werden dazu ermutigt, ihre Inhalte entsprechend anzupassen. <strong>mit einer neuen Methode der dialogorientierten Suche<\/strong> \u2013 nicht nur auf Websites, sondern auch in Google-Profilen, in den Medien und in Anzeigen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-buducnost-ota-a-pod-pritiskom\">Die Zukunft der OTA steht unter Druck<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein geringerer Anteil an OTA-Buchungen deutet darauf hin, dass <strong>der Druck, den generative KI auf Vermittler aus\u00fcbt<\/strong>. Wenn sie weiterhin eine wichtige Rolle spielen wollen, m\u00fcssen OTA-Plattformen in <strong>KI-f\u00e4hige Inhalte, GEO-Strategien und personalisierte Angebote<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reiseentscheidungen werden heute schnell, transparent und mit einem hohen Ma\u00df an Vertrauen getroffen \u2013 fast ausschlie\u00dflich im KI-Modus. Wer sich rechtzeitig darauf einstellt, hat die Chance, sich die Treue und das Vertrauen der n\u00e4chsten Generation von Reisenden zu sichern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lesen Sie die vollst\u00e4ndige Studie <a href=\"https:\/\/www.propellic.com\/research\">hier<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Nova studija tvrtke Propellic, provedena u suradnji s Clickstream Solutions i Growth Memo, otkriva da je \u010dak 56 % rezervacija napravljenih putem Google AI Mode-a realizirano direktno kod hotela ili pru\u017eatelja aktivnosti, \u0161to potvr\u0111uje da je direct booking u porastu dok Google AI Mode mijenja&#8230;<\/p>","protected":false},"author":2,"featured_media":2587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[102,157,101,105,81,106,143],"tags":[],"class_list":["post-6094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencije","category-dmc","category-mice-kompanije","category-online","category-osvrti","category-touroperatori","category-turistickaindustrija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Direct booking u porastu uz AI preporuke za putovanja - Tragento<\/title>\n<meta name=\"description\" content=\"Istra\u017eite utjecaj Google AI Mode na direktno 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