{"id":5760,"date":"2025-08-18T08:37:06","date_gmt":"2025-08-18T06:37:06","guid":{"rendered":"https:\/\/tragento.com\/?p=5760"},"modified":"2025-08-18T08:37:06","modified_gmt":"2025-08-18T06:37:06","slug":"digitale-geldborsen-und-bnpl-modelle-entwickeln-sich-fur-verbraucher-in-europa-und-grosbritannien-zur-ersten-wahl-bei-der-buchung-von-mietwagen","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/digitalni-novcanici-i-bnpl-postaju-prvi-izbor-potrosaca-u-europi-i-uk-u-za-rezervacije-rent-a-cara\/","title":{"rendered":"Digitale Geldb\u00f6rsen und BNPL-Modelle entwickeln sich f\u00fcr Verbraucher in Europa und Gro\u00dfbritannien zur ersten Wahl bei der Buchung von Mietwagen."},"content":{"rendered":"<p class=\"wp-block-paragraph\">CarTrawler, ein B2B-Anbieter von Technologiel\u00f6sungen f\u00fcr die Mietwagenbranche, hat seinen Bericht ver\u00f6ffentlicht. <em>Marktbericht zur Autovermietung<\/em> f\u00fcr das zweite Quartal 2025, aus der sich erhebliche Ver\u00e4nderungen im Verbraucherverhalten auf dem europ\u00e4ischen und dem britischen Markt ablesen lassen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend amerikanische Nutzer f\u00fcr Buchungen nach wie vor \u00fcberwiegend Kreditkarten verwenden, entscheiden sich europ\u00e4ische Verbraucher zunehmend f\u00fcr digitale Geldb\u00f6rsen und entsprechende Zahlungsm\u00f6glichkeiten. <em>Jetzt kaufen, sp\u00e4ter bezahlen<\/em> (Jetzt kaufen, sp\u00e4ter bezahlen).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die wachsende Beliebtheit digitaler Zahlungsmethoden in Europa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In der EU erreichte der Anteil von Apple Pay an den Transaktionen im zweiten Quartal 4,51 %, der von Klarna 21 %, w\u00e4hrend Google Pay auf 0,41 % zulegte. Besonders bemerkenswert ist das Vereinigte K\u00f6nigreich, wo Apple Pay im Juni 2025 \u00fcber 10% aller Mietwagenbuchungen ausmachte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Zahlen best\u00e4tigen, dass Verbraucher bei der Buchung von Reisen zunehmend Wert auf Flexibilit\u00e4t, schnelle Abwicklung und digitalen Komfort legen. Marken und Online-Reiseb\u00fcros, die diesem Trend folgen, werden in der Sommerreisezeit einen klaren Vorteil haben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preise und Nachfrage: Unterschiede zwischen den USA und Europa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analysen zeigen, dass die Nachfrage nach Mietwagenangeboten in allen M\u00e4rkten w\u00e4chst, allerdings mit deutlichen Unterschieden. Der Durchschnittspreis f\u00fcr eine f\u00fcnft\u00e4gige Anmietung lag im Juli 2025 in den USA bei 531 US-Dollar (ein R\u00fcckgang um 81 % gegen\u00fcber 2024), w\u00e4hrend er in Europa bei 264 Euro lag (+11 % im Vergleich zum Vorjahr).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die makro\u00f6konomische Unsicherheit und die Handelspolitik der USA haben zu Nachfrageschwankungen beigetragen, w\u00e4hrend Europa weiterhin ein stetiges Wachstum verzeichnet, insbesondere bei Sonnen- und Badeurlaubszielen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elektrofahrzeuge: stetiges Wachstum und Diversifizierung des Angebots<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aus dem Bericht geht hervor, dass Elektrofahrzeuge (EVs) zu einem immer wichtigeren Segment werden. In Nordamerika machen Elektrofahrzeuge 51 Prozent aller Reservierungen aus, w\u00e4hrend ihr Anteil in Europa mit unter 31 Prozent etwas geringer ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tesla ist in den USA und Kanada nach wie vor die dominierende Wahl (59% aller Leasingvertr\u00e4ge f\u00fcr Elektro- und Hybridfahrzeuge), w\u00e4hrend der europ\u00e4ische Markt deutlich vielf\u00e4ltiger ist. Marken wie Toyota, Kia, Polestar, Renault und Cupra erzielen zweistellige Marktanteile, und der Markteintritt chinesischer Hersteller wie BYD und XPENG d\u00fcrfte die Struktur des Flottenangebots weiter ver\u00e4ndern und zu sinkenden Preisen f\u00fchren.<\/p>","protected":false},"excerpt":{"rendered":"<p>CarTrawler, B2B pru\u017eatelj tehnolo\u0161kih rje\u0161enja za rent-a-car industriju, objavio je svoje izvje\u0161\u0107e Car Rental Market Monitor za drugo tromjese\u010dje 2025., koje otkriva zna\u010dajne promjene u pona\u0161anju potro\u0161a\u010da na europskom i britanskom tr\u017ei\u0161tu. Dok ameri\u010dki korisnici i dalje dominantno koriste kreditne kartice za rezervacije, europski potro\u0161a\u010di&#8230;<\/p>","protected":false},"author":2,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[105,81,130,228,251,143,89],"tags":[165,96,131,183,189],"class_list":["post-5760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","category-osvrti","category-placanja","category-prijevoz","category-rentacar","category-turistickaindustrija","category-vijesti","tag-europa","tag-odrzivost-ekologija","tag-placanja","tag-rentacar","tag-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digitalni nov\u010danici i BNPL postaju prvi izbor potro\u0161a\u010da u Europi i UK-u za rezervacije rent-a-cara - Tragento<\/title>\n<meta name=\"description\" content=\"CarTrawler izvje\u0161taj za Q2 2025 otkriva kako digital wallets and BNPL in car rental mijenjaju europsko i britansko tr\u017ei\u0161te. 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