{"id":13087,"date":"2026-10-26T12:07:30","date_gmt":"2026-10-26T11:07:30","guid":{"rendered":"https:\/\/tragento.com\/?p=13087"},"modified":"2026-10-26T12:07:32","modified_gmt":"2026-10-26T11:07:32","slug":"lufthansa-andert-die-tarifnamen-und-startet-eine-gemeinsame-kampagne-der-gruppe","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/lufthansa-mijenja-naziv-tarife-i-pokrece-zajednicku-kampanju-grupacije\/","title":{"rendered":"Lufthansa \u00e4ndert die Tarifnamen und startet eine gemeinsame Kampagne der Gruppe"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die bisherigen Green Fare-Tarife erhalten ein neues Namen aufgrund strengerer Richtlinien zu Umweltangaben. Dar\u00fcber hinaus pr\u00e4sentiert die Lufthansa Group erstmals gemeinsam mit den Reisenden die Vorteile der gesamten Gruppe in einer gemeinsamen Kampagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/de\/kategorie\/luftfahrtindustrie\/\" data-type=\"category\" data-id=\"95\">Lufthansa-Gruppe <\/a>k\u00fcndigte am 23. Oktober einen neuen Namen f\u00fcr ihre bisherigen Green-Fare-Tarife an: <strong>Impact Fare<\/strong>. F\u00fcr Reisende und Reiseb\u00fcros ist der Unterschied dabei wichtig: Es geht um den neuen Namen f\u00fcr das bestehende Angebot und nicht um die angek\u00fcndigte Preiserh\u00f6hung oder Senkung der Flugpreise. Die Gruppe verbindet die \u00c4nderung mit den neuen regulatorischen Anforderungen f\u00fcr die Umweltkommunikation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die \u00c4nderung erfolgt nach dem Start der Anwendung der neuen europ\u00e4ischen Regeln gegen irref\u00fchrende Umweltangaben am 27. September. Ausdr\u00fccke wie \u201egr\u00fcner\u201d Reisen erfordern daher eine genauere Erkl\u00e4rung dar\u00fcber, was der Kunde tats\u00e4chlich bezahlt und welche Auswirkungen seine Beteiligung hat.<\/p>\n\n\n\n<h2 id=\"h-sto-ukljucuje-tarifa-impact-fare\" class=\"wp-block-heading\">Was beinhaltet die Impact Fare-Tarif?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Preis beinhaltet die Beitr\u00e4ge f\u00fcr die zus\u00e4tzliche Nutzung nachhaltiger Flugkraftstoff SAF sowie f\u00fcr ausgew\u00e4hlte Klimaschutzprojekte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auf europ\u00e4ischen Fl\u00fcgen richtet sich <a href=\"https:\/\/tragento.com\/de\/der-co%e2%82%82-fusabdruck-in-der-luftfahrt-und-hotelbranche-und-warum-er-fur-geschaftsreisen-von-bedeutung-ist\/\" data-type=\"post\" data-id=\"3882\">die zus\u00e4tzliche SAF-Menge <\/a>nach 20 % der gesch\u00e4tzten flugbezogenen CO\u2082-Emissionen. Der Beitrag zu Klimaschutzprojekten richtet sich nach den verbleibenden 80 %. Auf interkontinentalen Strecken betr\u00e4gt das Verh\u00e4ltnis 10 % zu 90 %. Die Gruppe setzt die zus\u00e4tzliche SAF-Menge innerhalb von sechs Monaten nach dem Abflug in ihrem Flugbetrieb ein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Prozentzahlen geben nicht den SAF-Anteil im Tank des Flugzeugs an, mit dem der Passagier reist. Lufthansa weist au\u00dferdem darauf hin, dass der Kauf dieses Tarifs den einzelnen Flug f\u00fcr sich genommen nicht nachhaltig macht. Der Passagier finanziert zus\u00e4tzliche Ma\u00dfnahmen innerhalb des Konzernnetzwerks sowie Projekte au\u00dferhalb des eigenen Gesch\u00e4ftsbetriebs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neben diesen Vorteilen bietet die Tarife zus\u00e4tzliche Meilen und Punkte. Je nach Reservierungsklasse und Zielort umfasst sie zudem flexiblere Optionen zur \u00c4nderung der Buchung. Die bisherige Green Fare-Angebot haben mehr als f\u00fcnf Millionen Reisende ausgew\u00e4hlt.<\/p>\n\n\n\n<h2 id=\"h-zajednicki-brend-izlazi-pred-putnike\" class=\"wp-block-heading\">Das gemeinsame Label erscheint vor den Reisenden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zwei Tage vor der Ank\u00fcndigung der Tarife startete die Lufthansa Group die erste Verbraucheraktion auf Gruppenstufe unter dem Motto \u201eGreatness is a Group effort\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Mittelpunkt stehen die Vorteile der Vernetzung der Fluggesellschaften und der Drehkreuze: eine gr\u00f6\u00dfere Auswahl an Verbindungen, ein Netzwerk von Lounges, Vorteile des Treueprogramms und digitale Dienstleistungen. Einige Fluggesellschaften behalten ihren eigenen Identit\u00e4tscharakter und setzen ihre Marketingaktivit\u00e4ten fort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Kampagne wird schrittweise in digitalen Kan\u00e4len, auf sozialen Netzwerken, in Flugh\u00e4fen, Salons und auf Flugzeugen pr\u00e4sentiert. Sie setzt sich fort mit dem neuen Identit\u00e4tsbild der Dachmarke, das Ende 2025 vorgestellt wird, mit dem Ziel, dass Reisende die Vorteile der Zugeh\u00f6rigkeit zu derselben Gruppe leichter erkennen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dosada\u0161nje tarife Green Fare dobivaju novo ime zbog stro\u017eih pravila o tvrdnjama o ekologiji. Lufthansa Group uz to prvi put zajedni\u010dkom kampanjom putnicima predstavlja prednosti cijele grupacije. Lufthansa Group 23. listopada objavila je da svoje tarife Green Fare preimenuje u Impact Fare. Za putnike i&#8230;<\/p>","protected":false},"author":2,"featured_media":7242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[95,89],"tags":[71,198,96,185],"class_list":["post-13087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avioindustrija","category-vijesti","tag-aviokompanije","tag-lufthansa","tag-odrzivost-ekologija","tag-partnerstva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lufthansa mijenja naziv tarife i pokre\u0107e novu kampanju - Tragento<\/title>\n<meta name=\"description\" content=\"Lufthansa mijenja naziv tarife Green Fare u Impact Fare zbog novih 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