{"id":13065,"date":"2026-10-22T07:59:24","date_gmt":"2026-10-22T05:59:24","guid":{"rendered":"https:\/\/tragento.com\/?p=13065"},"modified":"2026-10-22T07:59:26","modified_gmt":"2026-10-22T05:59:26","slug":"die-europaische-kommission-hat-eine-untersuchung-gegen-booking-com-wegen-betrugs-und-falschen-anzeigen-eingeleitet","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/europska-komisija-pokrenula-istragu-protiv-booking-com-a-zbog-prijevara-i-laznih-oglasa\/","title":{"rendered":"Die Europ\u00e4ische Kommission hat eine Untersuchung gegen Booking.com wegen Betrugs und falschen Anzeigen eingeleitet."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Die Europ\u00e4ische Kommission pr\u00fcft, ob Booking.com ihre Nutzer ausreichend vor falschen Unterk\u00fcnften, Datendiebst\u00e4hlen und Zahlungsbetrug sch\u00fctzt. Auch die Art und Weise, wie die Plattform bezahlte Anzeigen in den Suchergebnissen pr\u00e4sentiert, wird untersucht.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Europ\u00e4ische Kommission hat am 21. Oktober 2026 eine<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/commission-investigate-how-bookingcom-combats-scams-and-fraud-under-digital-services-act\"> offizielle Untersuchung<\/a> gegen Booking.com wegen m\u00f6glicher Verletzungen des europ\u00e4ischen Digital Services Act (DSA). Die Beh\u00f6rde m\u00f6chte feststellen, ob eine der weltweit gr\u00f6\u00dften Plattformen f\u00fcr die Buchung von Unterk\u00fcnften ausreichend Ma\u00dfnahmen ergreift, um Betrug zu verhindern und die pers\u00f6nlichen Daten der G\u00e4ste zu sch\u00fctzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Untersuchung erfolgt nach jahrelanger Beobachtung des Gesch\u00e4ftsbetriebs der Plattform, einschlie\u00dflich einer Analyse der Risikobetr\u00e4ge von 2023 bis 2026.<\/p>\n\n\n\n<h2 id=\"h-lazni-smjestaj-i-prijevare-s-rezervacijama\" class=\"wp-block-heading\">Falsche Unterbringung und Buchungsvaren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Einer der Hauptprobleme, die die Kommission untersucht, betrifft gef\u00e4lschte Anzeigen, einschlie\u00dflich Unterk\u00fcnfte, die nicht existieren oder ohne die Genehmigung des Eigent\u00fcmers beworben werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besonderer Fokus liegt auf Phishing-Betr\u00fcgereien, bei denen Kriminelle Reservierungsdaten nutzen, um G\u00e4ste zu kontaktieren und eine zus\u00e4tzliche Zahlung oder eine Best\u00e4tigung der Kartendaten zu verlangen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Kommission wird pr\u00fcfen, wie sicher die Kommunikationskan\u00e4le von Booking.com sind und ob die bestehenden Schutzma\u00dfnahmen ausreichend sind, um Missbrauch von Daten zu verhindern.<\/p>\n\n\n\n<h2 id=\"h-placaju-li-hoteli-bolju-poziciju-bez-jasne-oznake-oglasa\" class=\"wp-block-heading\">Bezahlt Hotels eine bessere Position ohne eine eindeutige Anzeige-Kennzeichnung?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein weiterer wichtiger Aspekt der Untersuchung betrifft die Transparenz der Suchergebnisse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotels und andere Vermieter k\u00f6nnen eine bessere Sichtbarkeit erzielen, indem sie h\u00f6here Provisionen zahlen. Nach den Regeln des DSA m\u00fcssen die Nutzer jedoch klar erkennen k\u00f6nnen, wann ein bestimmter Erfolg tats\u00e4chlich durch eine Promotion finanziert wurde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Europ\u00e4ische Kommission untersucht daher, ob solche Anzeigen ausreichend eindeutig gekennzeichnet sind und ob Reisende die organische Reihenfolge der Ergebnisse von kommerziell gepriesenem Unterkunftsangebot unterscheiden k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Frage ist besonders interessant f\u00fcr Hoteliers, da sie eine Diskussion \u00fcber die Transparenz der Vertriebsstruktur und die Auswirkungen zus\u00e4tzlicher Provisionen auf die Sichtbarkeit einzelner Objekte er\u00f6ffnet.<\/p>\n\n\n\n<h2 id=\"h-booking-com-u-prijeti-kazna-do-6-globalnog-prometa\" class=\"wp-block-heading\">Booking.com droht mit einer Geldstrafe von bis zu 6 Prozent des % globalen Umsatzes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn die Kommission eine Verletzung des DSA feststellt, k\u00f6nnte Booking.com mit einer Geldstrafe von bis zu 6 Prozent des % gesamten j\u00e4hrlichen globalen Umsatzes konfrontiert werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Unternehmen erkl\u00e4rt, es werde in vollem Umfang mit den europ\u00e4ischen Aufsichtsbeh\u00f6rden zusammenarbeiten und die Sicherheit der G\u00e4ste, Partner und deren Daten weiterhin eine der Priorit\u00e4ten sein werde. Die Einleitung einer Untersuchung bedeute derzeit nicht, dass eine Verst\u00f6\u00dfe gegen die Vorschriften nachgewiesen seien. <a href=\"https:\/\/tragento.com\/de\/die-eu-bereitet-neue-vorschriften-fur-kurzzeitvermietungen-vor-wodurch-gewerbliche-vermieter-starker-unter-druck-geraten\/\" data-type=\"post\" data-id=\"12468\">Regulatorische Ma\u00dfnahmen<\/a> Sie k\u00f6nnten strengere Kontrollen der Unterkunftsbetriebe, sichere Kommunikation mit den G\u00e4sten und transparentere Kennzeichnung der bezahlten Sichtbarkeit einf\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das besondere Problem der Verantwortung von Plattformen f\u00fcr Betrug, die innerhalb ihrer Reservierungs- und Kommunikationssysteme auftreten und das Vertrauen der G\u00e4ste und die Reputation legitimer Unterkunftanbieter beeintr\u00e4chtigen k\u00f6nnen, ist besonders wichtig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Europska komisija provjerava \u0161titi li Booking.com dovoljno svoje korisnike od la\u017enih smje\u0161tajnih objekata, kra\u0111e podataka i prijevara s pla\u0107anjem. Pod istragom je i na\u010din na koji platforma prikazuje pla\u0107ene oglase u rezultatima pretra\u017eivanja. Europska komisija 21. listopada 2026. pokrenula je slu\u017ebenu istragu protiv Booking.com-a zbog&#8230;<\/p>","protected":false},"author":2,"featured_media":2794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[521,166,143,89],"tags":[314,194,111],"class_list":["post-13065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-kratkorocni-najam","category-turistickaindustrija","category-vijesti","tag-booking-platforme","tag-booking-com","tag-propisi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Europska komisija pokrenula istragu protiv Booking.com-a zbog 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