{"id":13009,"date":"2026-10-16T16:32:19","date_gmt":"2026-10-16T14:32:19","guid":{"rendered":"https:\/\/tragento.com\/?p=13009"},"modified":"2026-10-16T16:32:20","modified_gmt":"2026-10-16T14:32:20","slug":"vrm-days-2026-in-split-kunstliche-intelligenz-und-technologie-im-fokus-der-tourismusbranche","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/vrm-days-2026-u-splitu-umjetna-inteligencija-i-tehnologija-u-fokusu-turisticke-industrije\/","title":{"rendered":"VRM Days 2026 in Split: K\u00fcnstliche Intelligenz und Technologie im Fokus der Tourismusbranche"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Die vierte Ausgabe der regionalen B2B-Konferenz VRM Days findet am 20. und 21. Oktober in Split statt. Fachleute aus dem Tourismus- und Technologiebereich werden \u00fcber die Anwendung von k\u00fcnstlicher Intelligenz, Datenmanagement, Distribution und die Zukunft des Kurzzeitverleihs sprechen.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Split wird am 20. und 21. Oktober VRM Days 2026 ausrichten, eine Konferenz, die sich der professionellen Verwaltung des touristischen Wohnungsangebots widmet. Nach der letzten Veranstaltung im vergangenen Jahr in Zagreb wird die Veranstaltung erstmals in Split stattfinden, wo sie die Betreiber von Unterkunftseinrichtungen, Reiseb\u00fcros, Technologieunternehmen und internationale Fachleute zusammenbringt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das diesj\u00e4hrige Programm konzentriert sich auf Fragen, die direkt das Gesch\u00e4ft im Kurzzeitverleih betreffen. Wie kann man die Rentabilit\u00e4t steigern, die verf\u00fcgbaren Daten besser nutzen und die Vertriebskan\u00e4le an neue Technologien anpassen? Besonderes Augenmerk wird auf k\u00fcnstlicher Intelligenz und ihrer tats\u00e4chlichen Anwendung im t\u00e4glichen Gesch\u00e4ftsbetrieb gelegt.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2-1024x683.jpg\" alt=\"\" class=\"wp-image-13011\" srcset=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2-1024x683.jpg 1024w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2-300x200.jpg 300w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2-767x511.jpg 767w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2-1536x1024.jpg 1536w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2-18x12.jpg 18w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2-699x466.jpg 699w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-Ambijent-night-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-mogu-li-ai-i-novi-digitalni-kanali-promijeniti-nacin-rezerviranja-smjestaja\" class=\"wp-block-heading\">K\u00f6nnen KI und neue digitale Kan\u00e4le die Art und Weise, wie man Unterk\u00fcnfte bucht, ver\u00e4ndern?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der erste Tag der Konferenz bringt einen \u00dcberblick \u00fcber den kroatischen Markt. <a href=\"https:\/\/tragento.com\/de\/kategorie\/kurzzeitvermietung\/\" data-type=\"category\" data-id=\"166\">Kurzzeitvermietung <\/a>Im Jahr 2026 werden neben Diskussionen \u00fcber das Gesch\u00e4ftswachstum auch die digitale Sichtbarkeit und die Ver\u00e4nderungen in den Erwartungen der G\u00e4ste behandelt werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine der interessantesten Themen wird der Zusammenhang zwischen k\u00fcnstlicher Intelligenz und gro\u00dfen OTA-Plattformen sein. Die Teilnehmer werden diskutieren, ob die Entwicklung von KI-Technologie den Anteil direkter Buchungen erh\u00f6hen oder die Position der bestehenden Vertriebsplattformen weiter st\u00e4rken kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zu den angek\u00fcndigten Rednern geh\u00f6ren Sarah DuPre, Simon Lehmann, Kre\u0161imir \u0106orluka, Tamara Bani\u010dek, Jasmin \u0160abi\u0107 und Vinayak C. Mahtani.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board-1024x683.jpg\" alt=\"\" class=\"wp-image-13012\" srcset=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board-1024x683.jpg 1024w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board-300x200.jpg 300w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board-768x512.jpg 768w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board-1536x1024.jpg 1536w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board-18x12.jpg 18w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board-700x467.jpg 700w, https:\/\/tragento.com\/wp-content\/uploads\/2026\/10\/VRM-DAYS-25-signature-board.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-od-velike-kolicine-podataka-do-boljih-poslovnih-odluka\" class=\"wp-block-heading\">Von gro\u00dfer Datenmenge zu besseren Gesch\u00e4ftsentscheidungen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der zweite Tag der Konferenz wird der Anwendung von KI-Agenten im operativen Gesch\u00e4ftsbetrieb, neuen Reservierungskan\u00e4len, steuerlichen Risiken und Ver\u00e4nderungen in der touristischen Nachfrage gewidmet sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besonders die Problematik der zu gro\u00dfen Informationsmenge wird angesprochen. Die Betreiber von Unterk\u00fcnften verf\u00fcgen heute \u00fcber zahlreiche Daten, deren tats\u00e4chliche Wert jedoch davon abh\u00e4ngt, wie erfolgreich sie diese in konkrete Entscheidungen umsetzen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist besonders wichtig f\u00fcr Unternehmen, die eine gro\u00dfe Anzahl von Unterk\u00fcnften verwalten und dabei unterschiedliche technologische L\u00f6sungen nutzen.<\/p>\n\n\n\n<h2 id=\"h-tehnologija-treba-olaksati-posao-a-ne-ga-dodatno-zakomplicirati\" class=\"wp-block-heading\">Die Technologie soll die Arbeit erleichtern und nicht noch komplizierter machen.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Gr\u00fcnder der Konferenz Sa\u0161a Bosanac betont, dass Technologie nur dann sinnvoll ist, wenn sie reale gesch\u00e4ftliche Probleme l\u00f6st und mehr Zeit f\u00fcr G\u00e4ste, Mitarbeiter und Gesch\u00e4ftsentwicklung l\u00e4sst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktische Erfahrungen werden im Mittelpunkt der diesj\u00e4hrigen Veranstaltung stehen. Neben Fachvortr\u00e4gen und Podiumsdiskussionen werden auch Roundtables, Treffen mit Vertretern von Unternehmen und eine informelle Vernetzung der Teilnehmer organisiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Reiseb\u00fcros und professionelle Vermieter stellt VRM Days somit eine Gelegenheit dar, Erfahrungen auszutauschen \u00fcber Technologien, die bereits den Verkauf, die Gesch\u00e4ftsf\u00fchrung und den Kontakt mit G\u00e4sten ver\u00e4ndern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mehr Informationen zum Programm sind unter <a href=\"https:\/\/vrmdays.com\/\">offizieller Website<\/a> Konferenz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u010cetvrto izdanje regionalne B2B konferencije VRM Days odr\u017eat \u0107e se 20. i 21. listopada u Splitu. Stru\u010dnjaci iz turizma i tehnolo\u0161kog sektora razgovarat \u0107e o primjeni umjetne inteligencije, upravljanju podacima, distribuciji i budu\u0107nosti kratkoro\u010dnog najma. Split \u0107e 20. i 21. listopada ugostiti VRM Days 2026,&#8230;<\/p>","protected":false},"author":2,"featured_media":13010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[89],"tags":[],"class_list":["post-13009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VRM Days 2026 u Splitu: Budu\u0107nost upravljanja smje\u0161tajem - Tragento<\/title>\n<meta name=\"description\" content=\"Pridru\u017eite se VRM Days 2026 u Splitu i saznajte o primjeni umjetne inteligencije u turizmu i kratkoro\u010dnom najmu.\" \/>\n<meta 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