{"id":12893,"date":"2026-10-12T09:55:14","date_gmt":"2026-10-12T07:55:14","guid":{"rendered":"https:\/\/tragento.com\/?p=12893"},"modified":"2026-10-12T09:55:16","modified_gmt":"2026-10-12T07:55:16","slug":"verbrauch-von-kroaten-bei-reisen","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/potrosnja-hrvata-na-putovanja\/","title":{"rendered":"Die Kroaten haben 1,09 Milliarden Euro f\u00fcr Auslandsreisen ausgegeben"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die Ausgaben f\u00fcr private Auslandsreisen stiegen im ersten Halbjahr 2026 um 27 Prozent. F\u00fcr Reiseb\u00fcros ist das ein Anreiz, ihr Angebot weiterzuentwickeln, und zugleich ein Grund, genauer darauf zu achten, welchen Gegenwert Reisende f\u00fcr ihr Geld erhalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der kroatische Markt f\u00fcr Auslandsreisen zieht ein wachsendes Verbraucherbudget an. Laut Daten der kroatischen Nationalbank, ver\u00f6ffentlicht in <a href=\"https:\/\/www.vecernji.hr\/vijesti\/na-inozemna-putovanja-potrosili-smo-233-milijuna-eur-vise-nego-lani-2003318\">Ve\u010dernji list<\/a>, gaben kroatische B\u00fcrger in den ersten sechs Monaten 2026 insgesamt 1,09 Milliarden Euro f\u00fcr private Auslandsreisen aus. Das waren 233 Millionen Euro mehr als im gleichen Zeitraum des Vorjahres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Wachstum beschleunigte sich zwischen April und Juni weiter. Die Ausgaben erreichten im zweiten Quartal 639 Millionen Euro, ein Anstieg um 34 Prozent gegen\u00fcber dem Vorjahr. Das Ergebnis des ersten Halbjahres best\u00e4tigt jedoch noch keinen neuen Jahresrekord.<\/p>\n\n\n\n<h2 id=\"h-veci-budzet-ne-objasnjava-svaki-izbor-destinacije\" class=\"wp-block-heading\">Ein gr\u00f6\u00dferer Budgetrahmen erkl\u00e4rt nicht jede Wahl der Reiseziele.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Josip Mikuli\u0107, Professor an der wirtschaftswissenschaftlichen Fakult\u00e4t in Zagreb, f\u00fchrt das Wachstum im Gespr\u00e4ch mit Ve\u010dernji list auf eine h\u00f6here Kaufkraft, einfacheres Reisen nach dem Beitritt zum Euroraum und zum Schengen-Raum sowie <a href=\"https:\/\/tragento.com\/de\/neue-fluglinien-verandern-die-karte-der-region\/\" data-type=\"post\" data-id=\"12715\">eine bessere Fluganbindung zur\u00fcck<\/a>. Gleichzeitig warnt er davor, dass die heimischen Preise die Wettbewerbsf\u00e4higkeit der kroatischen Angebotsseite beeintr\u00e4chtigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allerdings l\u00e4sst sich aus der gesamten Ausgabenlast nicht ableiten, wie viele B\u00fcrger Urlaub in Kroatien durch einen Urlaub in einem anderen Land ersetzt haben. Privatreisen umfassen auch Besuche bei Familienmitgliedern, Skifahren, Adventsurlaube und Stadtferien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die betriebswirtschaftliche Auswertung der Daten ist auch ihre Reichweite wichtig. Der HNB f\u00fchrt in der Zahlungsbilanz getrennt die Reisen und den internationalen Personenverkehr auf. Dennoch ist dieser Betrag nicht mit dem Gesamtwert der verkauften Arrangements oder dem Ertrag der kroatischen Reiseb\u00fcros zu verwechseln.<\/p>\n\n\n\n<h2 id=\"h-prilika-za-agencije-koje-znaju-objasniti-vrijednost-putovanja\" class=\"wp-block-heading\">Eine Gelegenheit f\u00fcr Agenturen, die die Wertigkeit von Reisen erkl\u00e4ren k\u00f6nnen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aus Sicht von Reiseb\u00fcros und Reiseveranstaltern rechtfertigt der Anstieg der Ausgaben eine sorgf\u00e4ltigere Planung von Auslandsreiseprogrammen. H\u00f6here Gesamtausgaben allein garantieren einer einzelnen Agentur jedoch weder mehr Buchungen noch bessere Margen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist sinnvoll, Angebote f\u00fcr unterschiedliche Budgets und Reisemotive zu entwickeln. Manche Kunden suchen einen g\u00fcnstigen Kurzurlaub, andere geben mehr f\u00fcr ein besseres Hotel, g\u00fcnstigere Flugzeiten oder ein umfangreicheres Programm aus. Beim <a href=\"https:\/\/tragento.com\/de\/die-preise-fur-pauschalreisen-in-der-eu-steigen-32-flugtickets-billigerer-geworden-regionen-weisen-grose-unterschiede-auf\/\" data-type=\"post\" data-id=\"12709\">Vergleich von Reiseangeboten<\/a> kann ein Reiseb\u00fcro helfen, indem es die Gesamtkosten einschlie\u00dflich Gep\u00e4ck, Transfers und Zuschl\u00e4gen klar darstellt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die heimischen Hotelbetreiber sind diese Zahlen Anlass zur \u00dcberpr\u00fcfung, wie attraktiv ihre Angebote f\u00fcr den kroatischen Gast sind. Der Wettbewerb um seinen Budget umfassen auch ausl\u00e4ndische Reiseziele. Familienpakete, k\u00fcrzere Aufenthalte und Angebote au\u00dferhalb der Hauptsaison bieten Raum f\u00fcr eine Antwort, wobei der Preis, den der Gast mit dem konkreten Wert in Verbindung bringen kann, eine Rolle spielt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Potro\u0161nja na privatnim putovanjima u inozemstvo porasla je 27 posto u prvom polugodi\u0161tu 2026. Za turisti\u010dke agencije to je poticaj za razvoj ponude, ali i razlog da pa\u017eljivije prate \u0161to putnici dobivaju za svoj novac. Hrvatsko tr\u017ei\u0161te odlaznih putovanja privla\u010di sve ve\u0107i potro\u0161a\u010dki bud\u017eet. Prema&#8230;<\/p>","protected":false},"author":2,"featured_media":12894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[102,106,143,89],"tags":[92,217,77],"class_list":["post-12893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencije","category-touroperatori","category-turistickaindustrija","category-vijesti","tag-agencije","tag-hrvatska","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hrvati na inozemna putovanja potro\u0161ili 1,09 milijardi eura - Tragento<\/title>\n<meta name=\"description\" content=\"Potro\u0161nja Hrvata na putovanja u inozemstvo porasla je 27 posto. 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