{"id":12811,"date":"2026-10-02T12:14:24","date_gmt":"2026-10-02T10:14:24","guid":{"rendered":"https:\/\/tragento.com\/?p=12811"},"modified":"2026-10-02T12:14:26","modified_gmt":"2026-10-02T10:14:26","slug":"tourismus-2027-teurer-neue-regeln-in-griechenland-und-ein-dynamic-packaging","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/turizam-2027-skuplji-bec-nova-pravila-u-grckoj-i-rast-dynamic-packaginga\/","title":{"rendered":"Tourismus 2027: teurer Wien, neue Regeln in Griechenland und Wachstum des dynamic packaging"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die Planung der Saison 2027 im europ\u00e4ischen Tourismus wird sich k\u00fcnftig nicht mehr nur auf die Nachfrage und die Preise der Hotels ausrichten. Ver\u00e4nderungen in Wien, Griechenland und Bulgarien zeigen, dass lokale Abgaben, Kapazit\u00e4tsregelung und neue Vertriebsmodelle immer st\u00e4rker Einfluss auf die Reisepakete haben werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Reiseb\u00fcros bedeutet dies, dass sie im Jahr 2027 etwas mehr Aufmerksamkeit f\u00fcr die Vertragsverhandlungen ben\u00f6tigen werden als in den vergangenen Jahren.<\/p>\n\n\n\n<h2 id=\"h-bec-od-srpnja-2027-podize-boravisnu-pristojbu-na-8-posto\" class=\"wp-block-heading\">Von Juli 2027 an erh\u00f6ht Wien die Kurtaxe auf 8 Prozent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wien hat bereits am 1. Juli 2026 die lokale Hotelsteuer von 3,2 auf 5 Prozent der relevanten Unterkunftspreise erh\u00f6ht. Der n\u00e4chste Schritt erfolgt am 1. Juli 2027, als die Rate auf 8 Prozent steigt. Ende September best\u00e4tigte die Stadt erneut, dass sie die geplante Erh\u00f6hung nicht aufgeben wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die \u00c4nderung wird besonders bei teureren Hotels und City-Break-Paketen sp\u00fcrbar sein. F\u00fcr Agenturen, die im Voraus Preise f\u00fcr das Sommer-, Herbst- oder Adventsjahr 2027 vereinbaren, bedeutet dies, dass der neue Preis fr\u00fchzeitig in die Kalkulationen einbezogen werden muss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Wien zeigt sich kein Anzeichen eines R\u00fcckgangs des Interesses. Von Januar bis August 2026 stieg die Zahl der \u00dcbernachtungen um vier Prozent, w\u00e4hrend der Erl\u00f6s aus \u00dcbernachtungen um zwei Prozent h\u00f6her war als im Vorjahr.<\/p>\n\n\n\n<h2 id=\"h-grcka-regulira-gdje-se-turizam-moze-dalje-siriti\" class=\"wp-block-heading\">Griechenland regelt, wo der Tourismus weiter expandieren kann<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Griechenland f\u00fchrte am 7. August einen neuen nationalen Raumrahmen f\u00fcr den Tourismus ein. Die Destinationen werden nach dem Tourismusintensit\u00e4tsniveau eingeteilt, die Inseln in spezielle Gruppen. Die Art der zugelassenen Investitionen, die Mindestvoraussetzungen f\u00fcr neue Hotels, die maximale Bettenzahl und die Vorschriften zur Schutz der K\u00fcstenlandschaft h\u00e4ngen von dieser Klassifizierung ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr <a href=\"https:\/\/tragento.com\/de\/die-preise-fur-pauschalreisen-in-der-eu-steigen-32-flugtickets-billigerer-geworden-regionen-weisen-grose-unterschiede-auf\/\" data-type=\"post\" data-id=\"12709\">Tourveranstalter<\/a> Die Folgen werden nicht sofort sichtbar sein, aber langfristig sind sie wichtig. Eine strengere Entwicklung in touristisch belasteten Gebieten k\u00f6nnte das Wachstum der Kapazit\u00e4ten verlangsamen und den Wert der bestehenden Hotelvertr\u00e4ge zus\u00e4tzlich erh\u00f6hen. Dies ist besonders relevant auf den griechischen Inseln, wo die Verf\u00fcgbarkeit von Unterk\u00fcnften bereits im Hochsaisonzeitpunkt zu einem der wichtigsten Vertragsbestandteile geh\u00f6rt.<\/p>\n\n\n\n<h2 id=\"h-bugarska-testira-drugaciji-model-rasta\" class=\"wp-block-heading\">Bulgaria testet ein anderes Wachstumsmuster<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dok <a href=\"https:\/\/tragento.com\/de\/kategorie\/reiseziele\/\" data-type=\"category\" data-id=\"191\">Griechenland<\/a> Die Entwicklung wird eingeschr\u00e4nkt, w\u00e4hrend Bulgarien aktiv versucht, den organisierten Verkehr zu steigern. Auf dem polnischen Markt stieg der Anteil der organisierten Reisen von 5,5 auf 6,9 Prozent, w\u00e4hrend in der <a href=\"https:\/\/tragento.com\/de\/dynamic-packaging-im-tourismus-technik-und-geschaeftsmodell\/\" data-type=\"post\" data-id=\"7509\">dynamic packaging<\/a> Der Anteil erreichte 7,5 Prozent. Das Ministerium f\u00fcr Tourismus arbeitet bereits mit Partnern an neuen Produkten f\u00fcr die Saison 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein zus\u00e4tzliches Signal kam Ende September. Bulgarien und TUI unterzeichneten ein dreij\u00e4hriges Memorandum, mit dem sie bis 2030 die Zahl der G\u00e4ste von TUI in dem Land auf 400.000 pro Jahr verdoppeln und die Saison verl\u00e4ngern wollen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die Reiseb\u00fcros ist die Botschaft ziemlich klar: 2027 wird nicht nur neue Preise kommen. Die Reiseziele steuern ihre Kapazit\u00e4ten, Kosten und Vertrieb zunehmend selbst, weshalb Flexibilit\u00e4t bei der Vertragsgestaltung und der Zusammenstellung von Pauschalreisen mehr Wert haben wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Planiranje sezone 2027. u europskom turizmu vi\u0161e ne\u0107e ovisiti samo o potra\u017enji i cijenama hotela. Promjene u Be\u010du, Gr\u010dkoj i Bugarskoj pokazuju kako \u0107e na turisti\u010dke pakete sve ja\u010de utjecati lokalne pristojbe, regulacija kapaciteta i novi modeli distribucije. Za turisti\u010dke agencije to zna\u010di da \u0107e&#8230;<\/p>","protected":false},"author":2,"featured_media":7437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":143,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[143,191,157,106,82],"tags":[179,72,77],"class_list":["post-12811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turistickaindustrija","category-destinacije","category-dmc","category-touroperatori","category-traveltech","tag-destinacije","tag-traveltech","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turizam 2027. regionalni trendovi u europskom turizmu - Tragento<\/title>\n<meta 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