{"id":12768,"date":"2026-09-29T12:16:22","date_gmt":"2026-09-29T10:16:22","guid":{"rendered":"https:\/\/tragento.com\/?p=12768"},"modified":"2026-09-29T16:12:20","modified_gmt":"2026-09-29T14:12:20","slug":"booking-com-verandert-die-regeln-hotels-erhalten-mehr-freiheiten-reisende-haben-mehr-grunde-preise-zu-vergleichen","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/booking-com-mijenja-pravila-hoteli-dobivaju-vise-slobode-a-putnici-vise-razloga-za-usporedbu-cijena\/","title":{"rendered":"Booking.com ver\u00e4ndert die Regeln: mehr Freiheit f\u00fcr die Hotels und bessere Preise f\u00fcr die Reisenden"},"content":{"rendered":"

Booking.com f\u00fchrt \u00c4nderungen ein, die den Hotels in Europa mehr Freiheit bei der Festlegung der Preise auf ihren eigenen Websites und anderen Vertriebskan\u00e4len geben sollen. F\u00fcr Reisende kann dies bedeuten, dass die Preise f\u00fcr denselben Unterkunftsort h\u00e4ufiger unterschiedlich sind, je nachdem, wo sie buchen.<\/p>\n\n\n\n

Die \u00c4nderungen gelten f\u00fcr den gesamten Europ\u00e4ischen Wirtschaftsraum, einschlie\u00dflich der Hotels in Kroatien.<\/p>\n\n\n\n

Das Hotel kann auf seiner Website einen besseren Preis anbieten<\/h2>\n\n\n\n

Die wichtigste \u00c4nderung f\u00fcr die Hoteliers ist recht einfach.<\/p>\n\n\n\n

Booking.com wird die von einem Hotel auf seiner eigenen Website oder einem anderen Vertriebskanal angebotene Preis nicht mehr ber\u00fccksichtigen, wenn es \u00fcber die Aufnahme eines Objekts in das Booking Sponsored Benefit entscheidet.<\/p>\n\n\n\n

Es handelt sich um ein Programm, durch das Booking.com gelegentlich die von dem Gast angezeigte Preisstufe zus\u00e4tzlich senkt, wobei der Rabatt von der Plattform selbst finanziert wird.<\/p>\n\n\n\n

In der Praxis gibt dies den Hotels mehr Raum, um auf ihrer eigenen Website eine andere oder g\u00fcnstigere Preisgestaltung anzubieten, ohne die Angst zu haben, dass diese Preisgestaltung die Teilnahme an diesem Programm beeintr\u00e4chtigen w\u00fcrde.<\/p>\n\n\n\n

Booking.com gibt au\u00dferdem klare Regeln f\u00fcr die Genius-, Preferred- und Preferred Plus-Programme bekannt. Es sollte den Hotels leichter sein zu verstehen, warum sie an einem bestimmten Programm teilnehmen und was die Auswirkungen auf die Preise sind. Ihre Position auf der Plattform<\/a>.<\/p>\n\n\n\n

Was bedeutet das f\u00fcr die Hoteliers?<\/h2>\n\n\n\n

F\u00fcr Hotels ist der Hauptvorteil die gr\u00f6\u00dfere Kontrolle \u00fcber den Verkauf.<\/p>\n\n\n\n

Ein Hotel kann beispielsweise entscheiden, auf seiner eigenen Website eine niedrigere Preis, kostenlosen Parkplatz, ein Fr\u00fchst\u00fcck oder flexiblere Stornierungsbedingungen anzubieten, um G\u00e4ste f\u00fcr eine direkte Buchung anzusprechen.<\/p>\n\n\n\n

Das ist besonders wichtig, da viele Hotels die Abh\u00e4ngigkeit von gro\u00dfen OTA-Plattformen reduzieren und den Anteil direkter Buchungen erh\u00f6hen wollen, bei denen sie normalerweise nicht die gleiche H\u00f6he der Vermittlungsgeb\u00fchr zahlen.<\/p>\n\n\n\n

Die Daten von HOTREC zeigen, wie wichtig Booking.com f\u00fcr den europ\u00e4ischen Markt ist. Booking Holdings generiert fast 69% OTA-Reservierungen in Europa, und \u00c4nderungen an seinen Regeln k\u00f6nnen daher eine gro\u00dfe Auswirkung auf die Hotelverteilung haben.<\/p>\n\n\n\n

Und was \u00e4ndert sich f\u00fcr die Passagiere?<\/h2>\n\n\n\n

F\u00fcr die G\u00e4ste d\u00fcrfte es \u00fcber Nacht keine gro\u00dfen \u00c4nderungen im Buchungsprozess geben.<\/p>\n\n\n\n

Eine Sache k\u00f6nnte jedoch deutlicher werden: dasselbe Zimmer wird nicht notwendigerweise auf allen Kan\u00e4len denselben Preis haben.<\/p>\n\n\n\n

Das Hotel wird mehr Platz f\u00fcr Sonderangebote auf seiner eigenen Website haben, w\u00e4hrend Booking.com gleichzeitig seine Rabatte \u00fcber Genius oder andere Programme anbieten kann.<\/p>\n\n\n\n

Dennoch wird es f\u00fcr Reisende viel sinnvoll sein, mehrere Kan\u00e4le zu vergleichen, bevor sie eine Reservierung t\u00e4tigen. Es reicht nicht aus, nur die Grundpreis der Unterkunft zu betrachten. Es lohnt sich, auch das Fr\u00fchst\u00fcck, die Stornierungsbedingungen, den Parkplatz, die M\u00f6glichkeit, die Reservierung zu \u00e4ndern oder andere Vorteile zu vergleichen.<\/p>\n\n\n\n

Das bedeutet nicht, dass eine direkte Buchung immer g\u00fcnstiger ist, noch dass Booking.com seinen Preisvorteil verlieren wird. Aber den Hotels wird mehr Freiheit einger\u00e4umt, um selbst zu entscheiden, wo sie den besten Preis oder die besten Konditionen anbieten.<\/p>\n\n\n\n

Erst die Praxis wird zeigen, ob die Hotels diese Freiheit tats\u00e4chlich mehr nutzen und ob die G\u00e4ste deshalb h\u00e4ufiger die direkten Hotelkan\u00e4le pr\u00fcfen, bevor sie eine endg\u00fcltige Reservierung t\u00e4tigen.<\/p>","protected":false},"excerpt":{"rendered":"

Booking.com uvodi promjene koje bi hotelima u Europi trebale dati vi\u0161e slobode u odre\u0111ivanju cijena na vlastitim stranicama i drugim prodajnim kanalima. Za putnike to mo\u017ee zna\u010diti da \u0107e se cijene istog smje\u0161taja \u010de\u0161\u0107e razlikovati ovisno o tome gdje rezerviraju. Promjene vrijede u cijelom Europskom…<\/p>","protected":false},"author":2,"featured_media":7204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":125,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[125,521,105],"tags":[69,91,77],"class_list":["post-12768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-resorts","category-hospitality","category-online","tag-analize","tag-hotels","tag-trendovi-2026"],"yoast_head":"\nBooking.com mijenja pravila za hotele u Europi - Tragento<\/title>\n<meta name=\"description\" content=\"Saznajte kako Booking.com mijenja pravila za hotele u Europi i omogu\u0107ava ve\u0107e slobode u odre\u0111ivanju cijena.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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