{"id":12753,"date":"2026-09-28T16:37:36","date_gmt":"2026-09-28T14:37:36","guid":{"rendered":"https:\/\/tragento.com\/?p=12753"},"modified":"2026-09-28T16:37:37","modified_gmt":"2026-09-28T14:37:37","slug":"htz-in-slowenien-mochte-die-reisen-auserhalb-der-sommerzeit-ankurbeln","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/htz-u-sloveniji-zeli-potaknuti-putovanja-van-ljetne-sezone\/","title":{"rendered":"HTZ in Slowenien m\u00f6chte die Reisen au\u00dferhalb der Sommersaison ankurbeln"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die neue Direktorin des HTZ-Vertretungsb\u00fcros in Slowenien, Debora Petrovi\u0107, stellte in Ljubljana ihren Plan zur Promotion weniger bekannter kroatischer Reiseziele und Angebote vor, die das ganze Jahr \u00fcber verf\u00fcgbar sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die slowenischen G\u00e4ste haben in den ersten acht Monaten 2026 in Kroatien rund 1,5 Millionen Ank\u00fcnfte und 9,6 Millionen \u00dcbernachtungen verzeichnet. Die Ank\u00fcnfte sind um drei Prozent gestiegen, die \u00dcbernachtungen um ein Prozent im Vergleich zum gleichen Zeitraum im vergangenen Jahr. Gerade auf diesem Markt hat die kroatische Tourismusbeh\u00f6rde einen st\u00e4rkeren Fokus auf Reisen au\u00dferhalb der Hauptsaison angek\u00fcndigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Vertretungsorgan der HTZ in Slowenien hat sich im Zentrum Rog in Ljubljana versammelt.<a href=\"https:\/\/tragento.com\/de\/die-preise-fur-pauschalreisen-in-der-eu-steigen-32-flugtickets-billigerer-geworden-regionen-weisen-grose-unterschiede-auf\/\" data-type=\"post\" data-id=\"12709\"> Tourismuspartner<\/a> Auch die Medien waren dabei. Bei der Veranstaltung stellte die neue Direktorin Debora Petrovi\u0107 sich vor und gab einen \u00dcberblick \u00fcber die Arbeit des Vertretungsb\u00fcros: den slowenischen G\u00e4sten weniger bekannte kroatische Reiseziele n\u00e4herzubringen und mehr Gr\u00fcnde f\u00fcr einen Besuch w\u00e4hrend des ganzen Jahres zu bieten.<\/p>\n\n\n\n<h2 id=\"h-poznato-trziste-novi-povodi-za-putovanje\" class=\"wp-block-heading\">Bekanntes Markt, neue Trends im Reiseverkehr<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Petrovi\u0107 k\u00fcndigte eine verst\u00e4rkte F\u00f6rderung der Gastronomie, Kultur, Natur, aktiver Erholung, Stadtaufenthalte und lokaler Veranstaltungen an. Solche Angebote k\u00f6nnen den Partnern dabei helfen, das Angebot f\u00fcr den slowenischen Markt auch au\u00dferhalb der Sommermonate zu gestalten. F\u00fcr Agenturen, Hotels und Reiseveranstalter ist es wichtig, dass die allgemeine Botschaft \u00fcber Kroatien im ganzen Jahr in konkrete Programme umgewandelt wird, die die G\u00e4ste buchen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die N\u00e4he zu zwei L\u00e4ndern verleiht dieser Botschaft eine praktische Bedeutung. Die slowenischen Gastronomen k\u00f6nnen sich auch f\u00fcr k\u00fcrzere Aufenthalte mit dem Ereignis, der Gastronomie oder einer Aktivit\u00e4t in einer bestimmten Destination entscheiden. Ob sich der Interesse in zus\u00e4tzliche \u00dcbernachtungen au\u00dferhalb der Saison verwandelt, h\u00e4ngt von der Angebotsvielfalt und der Zusammenarbeit mit lokalen Partnern ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Daten von HTZ best\u00e4tigen die Bedeutung des Marktes: Von Januar bis August war Slowenien nach Anzahl der erzielten \u00dcbernachtungen in Kroatien Dritter hinter Deutschland und dem heimischen Markt. Insgesamt verzeichnete Kroatien in diesem Zeitraum 90,53 Millionen \u00dcbernachtungen.<\/p>\n\n\n\n<h2 id=\"h-dubrovnik-predstavljen-ljubljanskim-partnerima\" class=\"wp-block-heading\">Dubrovnik wurde den Partnern aus Ljubljana vorgestellt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auch Partner aus der Region Dubrovnik-Neretva waren an dem Treffen beteiligt. Sie pr\u00e4sentierten die Region Jugoslaviens mit Musik und lokalen Spezialit\u00e4ten, w\u00e4hrend das Hotel Hilton Imperial Dubrovnik den G\u00e4sten eine traditionelle Rozata servierte. Croatia Airlines organisierte zwei R\u00fcckflugtickets auf der Strecke Zagreb \u2013 Dubrovnik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Wahl von Dubrovnik zeigt, dass abgelegene kroatische Reiseziele sich durch ein erkennbares lokales Erlebnis und eine verf\u00fcgbare Flugverbindung mit den slowenischen Partnern pr\u00e4sentieren lassen k\u00f6nnen. Der n\u00e4chste Schritt f\u00fcr den Tourismussektor wird darin bestehen, diese Geschichten mit einem Angebot zu verbinden, das den G\u00e4sten einen klaren Grund f\u00fcr eine Reise gibt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Nova direktorica predstavni\u0161tva HTZ-a u Sloveniji Debora Petrovi\u0107 u Ljubljani je predstavila plan promocije manje poznatih hrvatskih destinacija i sadr\u017eaja dostupnih tijekom cijele godine. Slovenski gosti u prvih su osam mjeseci 2026. u Hrvatskoj ostvarili oko 1,5 milijun dolazaka i 9,6 milijuna no\u0107enja. Dolasci su&#8230;<\/p>","protected":false},"author":2,"featured_media":12754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[85,139,106,143],"tags":[],"class_list":["post-12753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogadanja","category-europa","category-touroperatori","category-turistickaindustrija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HTZ u Sloveniji \u017eeli potaknuti putovanja van ljetne sezone - Tragento<\/title>\n<meta name=\"description\" content=\"HTZ u Sloveniji promovira putovanja van ljetne sezone kako bi potaknuo posjete manje poznatim 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